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  • 1. Arby’s
    GuYoun Kim
  • 2. Arby’s History
    1964: Arby’s is founded in Boardman, Ohio
    By Leroy and Forrest Raffel Brothers.
    1986: Arby’s Foundation formed, establishing Arby’s philanthropic organization
    Triarc Companies, Inc. merged with Wendy’s International, Inc. to form Wendy’s/Arby’s Group, Inc.
  • 3. Arby’s Company Facts
    CEO: HalaModdelmog
    Company’s Belief : Every individual has the power to make a difference.
    Company’s vision : “To provide a mentor for every child who needs or wants one,”
    6 values: Dream Big, Work Hard, Get it Done,
    Play Fair, Have a Fun, Make a Difference.
    48 States, more than 3,000 restaurants.
    Regular Roast Beef is the most popular item.
  • 4. Goal & Challenge
    +Goal
    Throughout SNS, company can interacting with their customers. Ex) Twitter, Facebook
    +Challenges
    Suffering economy
    Unemployment rate increase
  • 5. Social Media Strategies
    Facebook
    -Offering Arby’s own Facebook page which directly connecting with customers.
    Twitter
    -Creating Arby’s Twitter account which offers any recently news so fast.
    Google
    -Throughout Google AdWords, company creating Arby’s advertisments.
  • 6. Facebook
    Facebook
    Currently 149,575 people fans.
    Update new promotions frequently.
    Attribute coupons
    Tool of the social networks which give a reason for their customers check more often
  • 7. Twitter
    Twitter
    Update recently news and promotions
    Create campaign that asks followers to tweet about new promotion
    Randomly choose followers, send free coupons.
    Need to connect with Facebook.
  • 8. Google AdWords
    Google AdWords
    Need to make ad, especially when people type of any Arby’s keywords.
    Not targeting new customers
    Targeting customers who are already interested in.
  • 9. Metrics of Success
    Facebook
    -Tracking the number of request their customers.
    Twitter
    -Tracking the number of followers, also using Twendz and Monitter.
    Google
    -Using Google Analytics and AdWords Reports.
  • 10. Timeline & Budget
    Timeline
    - Before a week from Christmas, try to put promotion events on Facebook and Twitter which makes more avenues during winter season.
    - At that same time people who do not join Facebook or Twitter, they can watch advertisement through Adwordsand think next promotion to their customers.
    - We suggest that the company’s funds’ 80% will go toward Facebook, Twitter.
    - Last 20% funds’ will go toward Adwordswhich means that more focus on interacting with customers.