www.centerURL.com
Alice: Would you tell me,please, which way I ought to gofrom here?                                  www.smcsbdc.org
• The Cat: That depends a good deal on  where you want to get to                   www.smcsbdc.org
• Alice: I dont much care where.                                    www.smcsbdc.org
• The Cat: Then it doesnt much matter  which way you go.                    www.smcsbdc.org
Business Bootcamp                    www.smcsbdc.org
Business Bootcamp                    www.smcsbdc.org
Business BootcampSmall Business Development Center Hosted by Santa Monica College        www.smcsbdc.org           310-434...
Agenda• 9am – 10am START  Permits, Licenses, employees, Banking and Business Entities.• 10am – 11am FUND  SBA Loans and Fi...
START    www.smcsbdc.org
Permitting•   Business or Hobby•   DBA•   City Business License•   Home Occupancy•   Sellers Permit•   EDD Registration•  ...
Banking          www.smcsbdc.org
Bank Accounts    Personal    Business                 1 to 31                       www.smcsbdc.org
INFLOWSPersonal      Business       DEPOSITS        CREDITS       INTEREST      EXPENSES        FEES        DRAW    OUTFLO...
INFLOWSPersonal    BusinessW2 Pay       1 to 31  Gifts    DEPOSITS               =            INCOME            DEBITS    ...
Draw      Personal          Business                         1 to 31INOUT           Investment          www.smcsbdc.org
EmployeesW2 or 1099• Primary test: Do you control the manner  or means by which the work is  performed?• Secondary test: T...
Employees•    1. Do you tell the person how to do their job or    can they do it their own way?•   •2. Can the worker quit...
Employees• 8.Do you provide the workplace where the job is  done?• 9. Is the worker skilled (e.g. machinist or  accountant...
Employees•   1099 W9 Due Jan 31st•   W2 W4•   Workers Comp•   Register with State•   FEIN•   Payroll taxes                ...
Entities  S.P.         G.P.        LLC         S-Corp        C-Corp Default      Default       State        State        S...
Types of entities•   Sole Proprietorship ;•   Partnership (General and Limited);•   Corporations (“C” and “S” types); and•...
Sole proprietorship• a. Default entity;• b. One person or husband and  wife;• c. no formalities;• d. unlimited liability;•...
General partnership• a. default entity;• b. unlimited number of people;• c. no formalities;• d. unlimited liability;• e. p...
Limited partnership• a. formalities required (register with  the state);• b. unlimited number of people;• c. limited liabi...
“C” Corporation• a. formalities required;• b. unlimited number of owners;• c. limited liability for all;• d. files a tax r...
“S” Corporation• a. formalities required ;• b. limited number and type of  shareholder(100; green card  holders or citizen...
Limited Liability Company(LLC)• GOOD• a. unlimited number of owners;• b. non-citizen owners ok;• c. limited liability for ...
Limited LiabilityCompany(LLC), continued• NOT SO GOOD• 1. formalities required;• 2. limited tax on gross income on  Ca. ta...
Limited liability partnership(LLP)• a. formalities required (e.g. control  group; creation costs, etc.);• b. for licensed ...
Possible reference book• Still have tax questions on which  corporate form to choose or how to  handle taxes as a small bu...
Possible alternative to acorporate form–Insurance• Commercial General Liability insurance:• 1. If sued, it generally pays ...
Other corporate formationissues– CA v. Other states• 1. Nevada Corp./LLC –•    A. No income tax for Nevada                ...
FUND   www.smcsbdc.org
McAuther Jeffrey-Francis• Jeffrey-francis_mcau@smc.edu• Phone: 310-434-3566• Fax: 310-434-3891• Mobile: 818-919-9664      ...
SBA Presentation• The biggest challenges in starting and  growing your business are: .• No Money• No Collateral• No releva...
Express Capital Loan            Program•   $5,000 to $50,000•   Loan is fully amortized with no access fees per transactio...
Express Capital Loan       Program• $525 packaging fee – deducted from loan  proceeds.• SBA Guaranty fee of 2% of the guar...
SBA 7(a) Loan Program  Inventory and Working Capital financing• SBA 7(a) Loan Features:• Size of Loans:   $100,000 to $2 M...
SBA 7 (a) loan program•   Real Estate financing for acquisition, refinance, construction,    improvements for owner occupi...
SBA 7(a) Loan Program•   Loan Advance Rates:     Real Estate – up to 90%     Business acquisition – up to 85%     Debt Ref...
SBA Presentation• What is a small business?• What is an SBA Loan?• For what purposes may an SBA  loan be used?• What purpo...
What is a small business?A small business is one that is:• Independently owned and operated for profit• Not dominant in it...
What is a small business?• The maximum general size standards for a few major industry types  are as follows:• Manufacturi...
What is a small business ?• The maximum tangible net worth of the  applicant is not more than $15,000,000• The average net...
What is an SBA Loan?• A loan issued by a commercial bank or  other financial institution and guaranteed  by the federal go...
For What Purpose Mayan SBA Loan Be Used?• SBA Real Estate Loans• SBA Non-Real Estate Loans• Real Estate Loans can be amort...
SBA Real Estate Loans• The borrower/buyer must be an owner-user occupying a  minimum of:   • 51% of an existing structure ...
SBA Loan ProgramQualified properties include:• Franchise specialty buildings LTV up to  85%• Free standing industrial & co...
SBA Non-Real Estate            Loans• Proceeds used for:  •   Inventory  •   Equipment  •   Business acquisition  •   100%...
Ineligible Use of Proceeds•     To refinance existing debt where the lender is in a position to      sustain a loss and th...
Ineligible Businesses• Real Estate Investment• Other Speculative Activities• Lending Activities• Pyramid Sales Plans• Ille...
Benefits to Borrowers• Longer Terms  Business loans up to 10 years with 30% injection in the business  Real Estate loans u...
TermsUse of Proceeds       Maturity up to• Real estate         25 years• Business purposes    7 to 10 years• Equipment & m...
Interest rates• SBA loans may be variable or fixed  rate ( 504)• SBA variable loans adjust quarterly• SBA variable loans a...
Fees – SBA Guarantee Fee• The SBA charges a one-time fee of  2% to 3.5% for the guaranty. The fee is based  on the guarant...
Purchase price $5,000,000• 75% of $5,000,000 Equals $3,750,000• SBA Guaranty• $0 to 150,000 = 2%• $150,001 to $700,000= 3....
Fees – 3rd Party Costs• The borrower is responsible for  costs associated with securing the  loan     •   Appraisal     • ...
Prohibited Fees:•   Processing fees•   Closing Fees•   Origination fees•   Application fees•   Points• Brokerage fees, Pai...
Prepayment Penalties• Only for loans that have a maturity of 15  years or more• Usually real estate or Heavy Machinery &  ...
Pre-Qualification• Items needed to furnish a Letter of interest• BUSINESS  •   Previous Years Business Tax Returns (2010,2...
SBA Loan Programs• Question andAnswer Session               www.smcsbdc.org
SMCSBDC• Jeffrey Francis•   Business Advisor and SBA Loan Specialist.•   (310) 434-3566 direct•   (310) 434-3891 fax•   (8...
GROW   www.smcsbdc.org
Sales and Marketing          Monica Rayeshttp://www.youtube.com/watch?v=          lFZ0z5Fm-Ng                       www.sm...
Objectives• Define Marketing• Review Preparing your  Marketing Plan• Prospecting Opportunities• Brand Creation and Identit...
What is Marketing?• Techniques used to attract and  persuade consumers to a product  or service• Identifying and respondin...
What is Marketing?• Be able to define current and future  customers  Target Audience                              www.smcs...
Marketing Tactics• Direct Marketing   Direct Mailing   Advertising• Viral Marketing   Encourages consumers to pass along m...
Information SourceStatistics                     www.smcsbdc.org
Why implement socialnetworking?•   Optimize search engine…Drive traffic.•   Build Brand awareness.•   Focus on direct sell...
Video• http://www.youtube.com/watch?v=KV4PN  wpqsCc• http://www.youtube.com/watch?v=ddO9id  max0o• http://www.youtube.com/...
Marketing is satisfying thecustomer at a profit!• Identifying and responding  to customers needs.• Art of getting the cust...
What Does Selling Mean toYou?• Group Exercisehttp://www.youtube.com/watch?v=9QUT0tw   eX1M&feature=related                ...
Creating a Sales Plan•   Define your product•   Analyze what the competition is doing•   Look at existing, similar busines...
How to Build your Brand?• Chose a business name that is easy to  remember, describes your business and  establishes “mind ...
Closing Comments• Be passionate• Practice the 55-38-7 Rule• Listen and learn!• Follow those you are interested in• Be solu...
Questions/ AdditionalBusiness Counseling• Monica Rayes, Business  Counselor, Santa Monica College-Small  Business Developm...
ANSWERS          www.smcsbdc.org
Thank You           Santa MonicaSmall Business Development Center           310-434-3566        www.smcsbdc.org           ...
Upcoming SlideShare
Loading in...5
×

Bootcamp slides

195

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
195
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Bootcamp slides

  1. 1. www.centerURL.com
  2. 2. Alice: Would you tell me,please, which way I ought to gofrom here? www.smcsbdc.org
  3. 3. • The Cat: That depends a good deal on where you want to get to www.smcsbdc.org
  4. 4. • Alice: I dont much care where. www.smcsbdc.org
  5. 5. • The Cat: Then it doesnt much matter which way you go. www.smcsbdc.org
  6. 6. Business Bootcamp www.smcsbdc.org
  7. 7. Business Bootcamp www.smcsbdc.org
  8. 8. Business BootcampSmall Business Development Center Hosted by Santa Monica College www.smcsbdc.org 310-434-3566 www.smcsbdc.org
  9. 9. Agenda• 9am – 10am START Permits, Licenses, employees, Banking and Business Entities.• 10am – 11am FUND SBA Loans and Financing• 11am – 11:15am BREAK• 11:30am – 12:30pm GROW Marketing, Networking & sales• 12:30pm-1:00pm ANSWERS www.smcsbdc.org
  10. 10. START www.smcsbdc.org
  11. 11. Permitting• Business or Hobby• DBA• City Business License• Home Occupancy• Sellers Permit• EDD Registration• FEIN• Industry Specific Permits www.smcsbdc.org
  12. 12. Banking www.smcsbdc.org
  13. 13. Bank Accounts Personal Business 1 to 31 www.smcsbdc.org
  14. 14. INFLOWSPersonal Business DEPOSITS CREDITS INTEREST EXPENSES FEES DRAW OUTFLOWS www.smcsbdc.org
  15. 15. INFLOWSPersonal BusinessW2 Pay 1 to 31 Gifts DEPOSITS = INCOME DEBITS = EXPENSES OUTFLOWS www.smcsbdc.org
  16. 16. Draw Personal Business 1 to 31INOUT Investment www.smcsbdc.org
  17. 17. EmployeesW2 or 1099• Primary test: Do you control the manner or means by which the work is performed?• Secondary test: The 14-point balancing test. www.smcsbdc.org
  18. 18. Employees• 1. Do you tell the person how to do their job or can they do it their own way?• •2. Can the worker quit or be fired at any time?• •3. Is the work they do part of your regular business (e.g. selling shoes in a shoestore)?• 4. Does the worker have a separate business doing the same work for others or his/her own employees?• •5. Can the worker lose money on the job?• •6. Has the worker provided the tools for the job?• •7. Has the worker provided the raw materials needed for the job? www.smcsbdc.org
  19. 19. Employees• 8.Do you provide the workplace where the job is done?• 9. Is the worker skilled (e.g. machinist or accountant) or unskilled (e.g. laborer)?• 10. Do you provide training for the worker that is required to do the job?• 11. Is the worker paid a fixed salary, an hourly wage or a fixed price based on the job?• 12. Has the worker previously performed the same function for you as an employee?• 13. Does the worker believe s/he is an employee?• 14.Do you have employees who do the same work as the worker? www.smcsbdc.org
  20. 20. Employees• 1099 W9 Due Jan 31st• W2 W4• Workers Comp• Register with State• FEIN• Payroll taxes www.smcsbdc.org
  21. 21. Entities S.P. G.P. LLC S-Corp C-Corp Default Default State State State Controlled Controlled Controlled One One Unlimited 100 Unlimited Person Person Owners Owners OwnersMarried Married LiabilityCouple Couple Limited Liability Liability Limited LimitedUnlimited Unlimited Pass Liability Liability through Pass Double Pass Pass taxes through Taxation through through taxes taxes taxes www.smcsbdc.org
  22. 22. Types of entities• Sole Proprietorship ;• Partnership (General and Limited);• Corporations (“C” and “S” types); and• Limited Liability Company (LLC). www.smcsbdc.org 22
  23. 23. Sole proprietorship• a. Default entity;• b. One person or husband and wife;• c. no formalities;• d. unlimited liability;• e. pass through entity for tax purposes;• f. pay taxes on your tax return at your tax rate;• g. you die, it dies www.smcsbdc.org 23
  24. 24. General partnership• a. default entity;• b. unlimited number of people;• c. no formalities;• d. unlimited liability;• e. pass through entity for tax purposes;• f. information only tax return/forms (Form 1065 (tax return) and K-1(share of $));• g. pay taxes on your tax return at your tax rate. www.smcsbdc.org 24
  25. 25. Limited partnership• a. formalities required (register with the state);• b. unlimited number of people;• c. limited liability for limited partners;• d. unlimited for general partners;• e. pass through entity for tax purposes. www.smcsbdc.org 25
  26. 26. “C” Corporation• a. formalities required;• b. unlimited number of owners;• c. limited liability for all;• d. files a tax return and pays fed. and state taxes on $ left in;• d. double taxation of $ paid to shareholders (v. employees). www.smcsbdc.org 26
  27. 27. “S” Corporation• a. formalities required ;• b. limited number and type of shareholder(100; green card holders or citizens);• c. limited liability for all;• d. pass through entity (if elect to be a partnership);• e. file tax return (Form 1120S) and K-1 to shareholders; www.smcsbdc.org 27
  28. 28. Limited Liability Company(LLC)• GOOD• a. unlimited number of owners;• b. non-citizen owners ok;• c. limited liability for all;• d. pass through entity (if elect to tax as partnership v. corp.);• e. no separate tax return; www.smcsbdc.org 28
  29. 29. Limited LiabilityCompany(LLC), continued• NOT SO GOOD• 1. formalities required;• 2. limited tax on gross income on Ca. tax return.• 3. newest form of entity• 1) California - 1994;• 2) least amount of law on how it operates. www.smcsbdc.org 29
  30. 30. Limited liability partnership(LLP)• a. formalities required (e.g. control group; creation costs, etc.);• b. for licensed professionals;• c. lawyer requirement: $1,000,000 or more in professional liability insurance;• d. pass through entity. www.smcsbdc.org 30
  31. 31. Possible reference book• Still have tax questions on which corporate form to choose or how to handle taxes as a small business?• Tax Savvy for Small Business by Frederick Daily, 11th Edition, Nolo Press; 2007;• This book is a useful reference. www.smcsbdc.org 31
  32. 32. Possible alternative to acorporate form–Insurance• Commercial General Liability insurance:• 1. If sued, it generally pays the lawyer and the judgment;• 2. Covers more than one business, you and your property;• 3. Might be faster to get;• 4. Comparative cost to forming and maintaining a corp. or LLC (generally). www.smcsbdc.org 32
  33. 33. Other corporate formationissues– CA v. Other states• 1. Nevada Corp./LLC –• A. No income tax for Nevada business income;• B. Lower incorporation fees;• C. What if you live in California, do business in California, but register in Nevada?• 2. Delaware Corp./LLC –• A. More favorable laws;• B. Lower incorporation fees. www.smcsbdc.org 33
  34. 34. FUND www.smcsbdc.org
  35. 35. McAuther Jeffrey-Francis• Jeffrey-francis_mcau@smc.edu• Phone: 310-434-3566• Fax: 310-434-3891• Mobile: 818-919-9664 www.smcsbdc.org
  36. 36. SBA Presentation• The biggest challenges in starting and growing your business are: .• No Money• No Collateral• No relevant experience www.smcsbdc.org
  37. 37. Express Capital Loan Program• $5,000 to $50,000• Loan is fully amortized with no access fees per transactions• Automated process provides fast turn-around time 7 year term – Fully Amortized Collateral may not be required Variable Interest Rate based on Wall Street Journal Prime, adjusted calendar quarterly: • Loans of $ 5,000 - $25,000 at Prime + 4.75% • Loans of $26,000 - $50,000 at Prime + 3.75% • Loans over $50,000 between Prime + 2.25% and + 2.75% depending upon term of loan www.smcsbdc.org
  38. 38. Express Capital Loan Program• $525 packaging fee – deducted from loan proceeds.• SBA Guaranty fee of 2% of the guaranteed portion (85%) of the loan will be deducted from the loan proceeds• Loan payments automatically drafted from the business checking account at your established financial institution• No prepayment penalty – 21 day payoff notification required• Technical Assistance Included – borrowers receive pre-and post loan closing management and technical assistance www.smcsbdc.org
  39. 39. SBA 7(a) Loan Program Inventory and Working Capital financing• SBA 7(a) Loan Features:• Size of Loans: $100,000 to $2 Million• Terms of Loans: • Real Estate - up to 25 years, fully amortizing • Business Acquisition – up to 10 years, fully amortizing • Debt Refinance – 7 to 25 years fully amortizing depending on the use of loan proceeds • Equipment, Inventory and Working Capital – 7 to 10 years fully amortizing www.smcsbdc.org
  40. 40. SBA 7 (a) loan program• Real Estate financing for acquisition, refinance, construction, improvements for owner occupied properties• Business Acquisition financing• Business Start-Up financing• Equipment, Inventory and Working Capital financing• SBA 7(a) Loan Features:• Size of Loans: $100,000 to $2 Million• Terms of Loans: Real Estate - up to 25 years, fully amortizing Business Acquisition – up to 10 years, fully amortizing Debt Refinance – 7 to 25 years fully amortizing depending on the use of loan proceeds Equipment, Inventory and Working Capital – 7 to 10 years fully amortizing www.smcsbdc.org
  41. 41. SBA 7(a) Loan Program• Loan Advance Rates: Real Estate – up to 90% Business acquisition – up to 85% Debt Refinance – up to 100% Equipment, Inventory and Working Capital – up to 100%• Loan Costs: SBA guaranty fees range from 2% to 3.75% depending on size of loan Additional fees for loan packaging, appraisal, environmental, title/escrow, construction, etc.• Loan Turnaround Times: 10 business days for Bank loan approval upon receipt of complete loan application package 30 to 60 business days for initial funding from receipt of complete loan application package• www.smcsbdc.org
  42. 42. SBA Presentation• What is a small business?• What is an SBA Loan?• For what purposes may an SBA loan be used?• What purposes are ineligible?• Benefits to the borrower• Terms• Fees• Interest rates• 5 C’s of Credit www.smcsbdc.org
  43. 43. What is a small business?A small business is one that is:• Independently owned and operated for profit• Not dominant in its field• Meets employment or sales standards developed by the SBA www.smcsbdc.org
  44. 44. What is a small business?• The maximum general size standards for a few major industry types are as follows:• Manufacturing - varies by industry from 500-1500 employees• Wholesaling - up to 100 employees• Services - up to $14.5 million in annual receipts, depending on the type of business• Retailing - up to $13.5 million in annual receipts, depending on the type of business www.smcsbdc.org
  45. 45. What is a small business ?• The maximum tangible net worth of the applicant is not more than $15,000,000• The average net income after Federal income taxes (excluding any carry-over losses) of the applicant for the 2 full fiscal years before the date of the application is not more than $5,000,000 www.smcsbdc.org
  46. 46. What is an SBA Loan?• A loan issued by a commercial bank or other financial institution and guaranteed by the federal government. www.smcsbdc.org
  47. 47. For What Purpose Mayan SBA Loan Be Used?• SBA Real Estate Loans• SBA Non-Real Estate Loans• Real Estate Loans can be amortized up to 25 years• Heavy Equipment and Machinery Loans can be amortized up to 15 years• SBA Business Loans can be amortized up to 10 years www.smcsbdc.org
  48. 48. SBA Real Estate Loans• The borrower/buyer must be an owner-user occupying a minimum of: • 51% of an existing structure • 60% of newly constructed buildings• Maximum Loan-to-Value• 90% for real estate• 70% for businesses www.smcsbdc.org
  49. 49. SBA Loan ProgramQualified properties include:• Franchise specialty buildings LTV up to 85%• Free standing industrial & commercial buildings 90%• Gas Stations LTV up to 85%• Hotels & Motels LTV up to 85%• Office, medical and industrial condominiums 90%• Restaurants LTV up to 85%• Warehouses LTV up to 90% www.smcsbdc.org
  50. 50. SBA Non-Real Estate Loans• Proceeds used for: • Inventory • Equipment • Business acquisition • 100% debt refinancing • Working capital • Furniture & fixtures • Tenants Improvements • Expansion www.smcsbdc.org
  51. 51. Ineligible Use of Proceeds• To refinance existing debt where the lender is in a position to sustain a loss and the SBA would take over that loss through refinancing• To effect a partial change of business ownership or a change that will not benefit the business• To permit the reimbursement of funds owed to any owner.• To repay delinquent state or federal withholding taxes or other funds that should be held in trust or escrow• For a non-sound business purpose. www.smcsbdc.org
  52. 52. Ineligible Businesses• Real Estate Investment• Other Speculative Activities• Lending Activities• Pyramid Sales Plans• Illegal Activities• Gambling Activities• Charitable, Religious, or Other Non-Profit www.smcsbdc.org
  53. 53. Benefits to Borrowers• Longer Terms Business loans up to 10 years with 30% injection in the business Real Estate loans up to 25 years• No balloon payments on SBA business loans• Limited prepayment penalty on real estate 5% the first year, 3% the second year, and 1% the third year• Low down payments on real estate transaction 10 to15% down payment on real estate transactions www.smcsbdc.org
  54. 54. TermsUse of Proceeds Maturity up to• Real estate 25 years• Business purposes 7 to 10 years• Equipment & machinery 15 years www.smcsbdc.org
  55. 55. Interest rates• SBA loans may be variable or fixed rate ( 504)• SBA variable loans adjust quarterly• SBA variable loans are tied to the Wall Street Journal prime rate commonly called (Prime)• Business loans are priced at• Prime + 1.5% to 2.• Real estate• Prime + 1% to 2.75% www.smcsbdc.org
  56. 56. Fees – SBA Guarantee Fee• The SBA charges a one-time fee of 2% to 3.5% for the guaranty. The fee is based on the guaranteed amount. There is an additional ¼% fee on loans over $1,000,000 Loan Amount $150,000 $300,000 Guaranteed % 85% 75% Guaranteed Amount $112,500 $225,000 Guarantee Fee % 2% 3% Guarantee Fee $2,250 $6,750 www.smcsbdc.org
  57. 57. Purchase price $5,000,000• 75% of $5,000,000 Equals $3,750,000• SBA Guaranty• $0 to 150,000 = 2%• $150,001 to $700,000= 3. 0%• 700,001 to $1,000,000 = 3.5% $35,000 1,000,000 to $5,000,000=3.75 $96,000• Total SBA Guaranty $131,250 www.smcsbdc.org
  58. 58. Fees – 3rd Party Costs• The borrower is responsible for costs associated with securing the loan • Appraisal • Phase 1 • Title insurance • Lender fees • UCC’S • Legal www.smcsbdc.org
  59. 59. Prohibited Fees:• Processing fees• Closing Fees• Origination fees• Application fees• Points• Brokerage fees, Paid by the Bank• Bonus points www.smcsbdc.org
  60. 60. Prepayment Penalties• Only for loans that have a maturity of 15 years or more• Usually real estate or Heavy Machinery & Equipment• The prepayment fee calculation is as follows: 5% the 1st Year 3% the 2nd Year 1% the 3rd Year www.smcsbdc.org
  61. 61. Pre-Qualification• Items needed to furnish a Letter of interest• BUSINESS • Previous Years Business Tax Returns (2010,2009,2008) • Current Profit & Loss Statement • Business Balance Sheet ( No later than 45 days) • Loan Request / Use of Loan proceeds • Aging of Accounts: Receivables and Payables • Total Project Cost• Personal • Previous Year’s Personal Tax Returns (2010,2009,2008) • Personal Financial Statement (No later than 45 days) www.smcsbdc.org
  62. 62. SBA Loan Programs• Question andAnswer Session www.smcsbdc.org
  63. 63. SMCSBDC• Jeffrey Francis• Business Advisor and SBA Loan Specialist.• (310) 434-3566 direct• (310) 434-3891 fax• (818) 919-9664 mobile• Jeffrey-francis_mcau@smc.edu www.smcsbdc.org
  64. 64. GROW www.smcsbdc.org
  65. 65. Sales and Marketing Monica Rayeshttp://www.youtube.com/watch?v= lFZ0z5Fm-Ng www.smcsbdc.org
  66. 66. Objectives• Define Marketing• Review Preparing your Marketing Plan• Prospecting Opportunities• Brand Creation and Identity www.smcsbdc.org
  67. 67. What is Marketing?• Techniques used to attract and persuade consumers to a product or service• Identifying and responding to customers needs• The art of getting the customer to come to the product Effective marketing strategies: • Generate sales leads • Affect image • Increase product awareness • Enhance propensity to buy www.smcsbdc.org
  68. 68. What is Marketing?• Be able to define current and future customers Target Audience www.smcsbdc.org
  69. 69. Marketing Tactics• Direct Marketing Direct Mailing Advertising• Viral Marketing Encourages consumers to pass along messages online to others in order to generate added exposure• Affiliate Marketing A method of promoting your business in which an affiliate is rewarded for every customer and/or sale provided through his/her platform• Public Relations Media Partnerships Publicity stunts www.smcsbdc.org
  70. 70. Information SourceStatistics www.smcsbdc.org
  71. 71. Why implement socialnetworking?• Optimize search engine…Drive traffic.• Build Brand awareness.• Focus on direct selling.• Influence consumers purchasing decisions.• Present information in real time. Current and frequent.• Organizational tool for contacts.• Easy to update.• Archived information.• User friendly!!!! www.smcsbdc.org
  72. 72. Video• http://www.youtube.com/watch?v=KV4PN wpqsCc• http://www.youtube.com/watch?v=ddO9id max0o• http://www.youtube.com/watch?v=J0xbjIE 8cPM• Content Management Systems: Wordpress, Drupal, Plone, www.MediaBirdy.com www.smcsbdc.org
  73. 73. Marketing is satisfying thecustomer at a profit!• Identifying and responding to customers needs.• Art of getting the customer to come to the product.• Be able to define current and future customers. www.smcsbdc.org
  74. 74. What Does Selling Mean toYou?• Group Exercisehttp://www.youtube.com/watch?v=9QUT0tw eX1M&feature=related www.smcsbdc.org
  75. 75. Creating a Sales Plan• Define your product• Analyze what the competition is doing• Look at existing, similar businesses• Differentiate from competition• Talk to potential customers• Know your customer• Establish competitive price points www.smcsbdc.org
  76. 76. How to Build your Brand?• Chose a business name that is easy to remember, describes your business and establishes “mind share.”• Create a logo that symbolizes your business to the customer.• Develop a good reputation.• Create brand personality.• Communicate your brand personality to your target audience. www.smcsbdc.org
  77. 77. Closing Comments• Be passionate• Practice the 55-38-7 Rule• Listen and learn!• Follow those you are interested in• Be solution oriented• Remember why you want to start your business in the first place• Acknowledge that resources are available to assist you in your venture www.smcsbdc.org
  78. 78. Questions/ AdditionalBusiness Counseling• Monica Rayes, Business Counselor, Santa Monica College-Small Business Development Center• E-mail: rayes_monica@smc.edu• Phone: (310) 434-3566• Please call the SBDC and schedule an appointment!!!• Best of luck and thank you for your time!!! www.smcsbdc.org
  79. 79. ANSWERS www.smcsbdc.org
  80. 80. Thank You Santa MonicaSmall Business Development Center 310-434-3566 www.smcsbdc.org www.smcsbdc.org
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×