Switch to e-billing. Give a tree to your city

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Brussels, 14th November 2012

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Switch to e-billing. Give a tree to your city

  1. 1. Switch to e-billing. Give a tree to your city Sign up now! Brussels, 14th November 2012
  2. 2. Switch to e-billing. Give a tree to your city Sign up now! E-billing Switch to e-billing, simplify your life. Hera is launching an important campaign with a dual environmental advantage: by choosing to receive your bills by e-mail you will reduce paper consumption and contribute to the creation of new urban green areas. For each 50 subscriptions, Hera will plant a tree in the city. Goals New e-billing subscribers New trees in the city CO2 avoided CO2 absorbed Sheets of paper saved
  3. 3. Switch to e-billing. Give a tree to your city Sign up now! The idea • To launch a campaign to promote electronic billing associated with the planting of trees in the territory served by Hera. • Ask clients to sign up for electronic billing while offering them the opportunity to contribute to the planting of trees in the city. • The client’s environmental choice to sign up for electronic billing is made even more attractive by offering a dual environmental advantage with a positive effect from a social standpoint.
  4. 4. Switch to e-billing. Give a tree to your city Sign up now! An innovative and attentive approach to the environment An innovative and attentive approach to the environment Social responsibility and commitment to the territory The dematerialisation of bills combined with the planting of trees in urban areas is an innovation in the utility industry and a further demonstration of the Group’s commitment to the environment and local communities Transparency and verifiable results Transparency and verifiable results The trees will be planted in the municipalities of the area served and the municipalities will identify the spaces where the interventions will be carried out by taking into account social aspects and the use of green areas (school areas, new residential areas, parks, bike paths, etc. ) The progress of the urban reforestation programme can be verified through partnerships with municipalities and the preparation of technical protocols. Partnerships with other entities will also be launched (schools, associations, etc..) that will promote the initiative and ensure its implementation The innovation
  5. 5. Switch to e-billing. Give a tree to your city Sign up now! The parties involved The citizens, Hera and the Municipality together to create new green areas or improve existing ones. Each with its own role in contributing to the protection of the environment and reaching the project goals. The Citizen: Contributes to reducing the consumption of paper, saving resources and reducing waste. The Municipality: Improves the urban environment and the citizens' quality of life. Hera: Promotes a social and environmental commitment and strengthens the Group's involvement in the territory.
  6. 6. Switch to e-billing. Give a tree to your city Sign up now! Environmental advantages The project combines two actions that contribute to protecting the environment. On one hand the process of dematerialisation generated by the electronic bill prevents the consumption of large quantities of paper, reduces waste and eliminates emissions associated with mailing. On the other hand, the planting of trees increases the territory’s ability to absorb CO2. Hera decided to contribute by planting trees in the cities to enhance the environmental benefits resulting from dematerialisation. In fact, green areas in the city play an important role in improving the urban environment. ELECTRONIC BILL AND NEW TREES SAVINGS OF PAPER REDUCED EMISSIONS IMPROVED URBAN ENVIRONMENT
  7. 7. Switch to e-billing. Give a tree to your city Sign up now! Environmental and social advantages Environmental benefits Environmental benefits Urban environment and social aspects Absorption of CO2 and purification of the air Absorption of CO2 and purification of the air Improved and more livable urban environment Improved and more livable urban environment Over its entire life cycle (50 years) a tree can absorb up to 3 t of CO2. In addition to the absorption of CO2, the trees also contribute substantially to the absorption of pollutants in the air such as pm10. The plantings in the area promote the creation of wooded areas in the city that can be enjoyed and accessed by citizens, improving air quality and the urban environment
  8. 8. Switch to e-billing. Give a tree to your city Sign up now! Municipal partners TOC Modena 375 trees Bologna 380 trees TOC Imola Faenza 270 trees TOC Forlì Cesena 310 trees TOC Rimini 260 trees TOC Ferrara 200 trees TOC Ravenna 205 trees The new green areas can be created, upon the achievement of the objectives, in all the municipalities participating in the initiative. All 185 municipalities served are involved in the initiative and today the 23 largest cities (> 20,000 inhabitants) have already joined, identifying the areas where the approximately 1,500 trees will be planted. We are currently working towards involving smaller municipalities (< 20,000 inhabitants) in the project.
  9. 9. Switch to e-billing. Give a tree to your city Sign up now! The species …and many others… Hackberry, Cherry, Beech, Ash, Larch, Sea Buckthorn, Elderberry, Lime White willow Black alder Elm White poplar
  10. 10. Switch to e-billing. Give a tree to your city Sign up now! The green areas The 23 Municipalities involved up to today have identified 39 green areas divided as follows: 22 improvements of existing parks and public gardens 12 new green areas 4 school gardens 1 bicycle path 6 criteria for identifying the areas: environmental and social aspects Contribution to biodiversity Absorption capacity Visibility of the area Urban regeneration and social value Involvement of the local community Urban-environmental value
  11. 11. Switch to e-billing. Give a tree to your city Sign up now! Thank you for your attention! www.alberi.gruppohera.it www.gruppohera.it

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