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The Hispanic Market: Why and how to invest in it
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The Hispanic Market: Why and how to invest in it

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Grupo Parada is a marketing consultant firm that specializes in connecting brands with the U.S. Hispanic and Latin American digital markets. Call us today and see how we can magnetize your brand! …

Grupo Parada is a marketing consultant firm that specializes in connecting brands with the U.S. Hispanic and Latin American digital markets. Call us today and see how we can magnetize your brand! (877) 762-6322 Ext 801

Visit Us at: http://www.grupoparada.com/

Like us on Facebook: https://www.facebook.com/grupoparada

Follow us on Twitter: https://twitter.com/grupoparada

Add us on Google+: https://plus.google.com/u/0/105225839916482226268/posts

Email: corporate@grupoparada.com

Published in: Business, Technology

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  • 1. HISPANICINTERNET MARKETING
  • 2. AGENDA• Opportunities• How to market to the HispanicOnline Market• Recommendations• Q & AHISPANIC INTERNET MARKETING
  • 3. HISPANIC MARKET02040608010012019701980199020002010*2020*2030*2040*2050*CensusProjectionsHISPANIC POPULATION IN THE UNITED STATES: 1970 TO 2050Source: U.S. Census Bureau, 2006 American Community Survey
  • 4. HISPANIC ONLINE MARKETHISPANIC INTERNET USERS 2007-2012
  • 5. The Power of the Hispanic Consumer Online / A complimentary report from Scarborough Researchhttp://www.scarborough.com Release Year: 2008HISPANIC ONLINE MARKETA SOUGHT-AFTER DEMOGRAPHIC PROFILE0%10%20%30%40%50%60%70%80%90%Under 35 Household Income$50k+Employed 4 Year College Degreeor +Home OwnershipTotal Hispanics (18+)Hispanic Internet Users (18+)
  • 6. WHAT EXPERTS ARE SAYINGHISPANIC ONLINE MARKET
  • 7. OPPORTUNITIESHISPANIC FACT PACK 2009 : MEDIA USAGE
  • 8. OPPORTUNITIESHISPANIC FACT PACK 2009: US HISPANIC ADVERTISING SPENDING
  • 9. HISPANIC ONLINE MARKETUSEFUL RESOURCES• U.S. Hispanic Population: 2006www.census.gov• Social and Economic Characteristics of the HispanicPopulation: 2007www.census.gov• Hispanic Media Usagewww.emarketer.com• Hispanic Fact Pack 2009www.adage.com• The Power of the Hispanic Consumer Onlinewww.scarborough.com
  • 10. OPPORTUNITIESSPANISH KEYWORDS TRENDS JAN 2007 – SEP 2008
  • 11. OPPORTUNITIESCPC DIFFERENCE BETWEEN ENGLISH AND SPANISH
  • 12. How to reach theHispanic OnlineMarket?MARKET TO HISPANICS ONLINE
  • 13. • First, Second, Third Generation• Acculturated, Assimilated, Isolated• Language of preference• NationalitiesMARKET TO HISPANICS ONLINEUNDERSTAND THE COMPLEXITIES OF THE MARKET
  • 14. CULTURAL COMPETENCY IS KEYMARKET TO HISPANICS ONLINE
  • 15. HISPANIC INTERNET MARKETINGINLANET PROCESSStrategicHispanicMarketingHispanicMarketResearchKeywordResearchCompetitionResearchWeb site AuditDigitalMarketingMixSearch EngineMarketingSocial MediaMarketingEmailMarketingAnalytics &ConversionVisitorAnalysisCustomerBehaviorReputationManagement
  • 16. MARKET RESEARCH, COMPETITIVE INTELLIGENCEHISPANIC INTERNET MARKETING
  • 17. HISPANIC FACT PACK 2009HISPANIC INTERNET MARKETING
  • 18. MARKET RESEARCH / COMPETITIVE INTELLIGENCEHISPANIC INTERNET MARKETING
  • 19. SEARCH ENGINE MARKETINGHISPANIC INTERNET MARKETING
  • 20. SEARCH ENGINE MARKETING TOOLSHISPANIC INTERNET MARKETING
  • 21. SEARCH ENGINE MARKETING: WHAT TO AVOIDHISPANIC INTERNET MARKETING
  • 22. SEARCH ENGINE MARKETING: WHAT TO AVOIDHISPANIC INTERNET MARKETING
  • 23. SEARCH ENGINE MARKETING: WHAT TO AVOIDHISPANIC INTERNET MARKETING
  • 24. SEARCH ENGINE MARKETING: WHAT TO AVOIDHISPANIC INTERNET MARKETING
  • 25. • You cant manage what you cant measure.MEASURE THE IMPACT OF YOUR ONLINE STRATEGIESHISPANIC INTERNET MARKETING
  • 26. Test, Test and TestResearch FirstStart Targeting the Hispanic MarketRECOMMENDATIONS
  • 27. INLANET DIGITAL MARKETINGBASED IN NEW YORK, NYHispanic Internet MarketingAgencythat assists companies in connecting withU.S. Hispanic & Latin AmericanOnline Marketshttp://www.inlanet.comMarcelo R. Rodriguezmrodriguez@inlanet.com(877) 762-632 ext 803

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