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The Hispanic Market: Why and how to invest in it
 

The Hispanic Market: Why and how to invest in it

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Grupo Parada is a marketing consultant firm that specializes in connecting brands with the U.S. Hispanic and Latin American digital markets. Call us today and see how we can magnetize your brand! ...

Grupo Parada is a marketing consultant firm that specializes in connecting brands with the U.S. Hispanic and Latin American digital markets. Call us today and see how we can magnetize your brand! (877) 762-6322 Ext 801

Visit Us at: http://www.grupoparada.com/

Like us on Facebook: https://www.facebook.com/grupoparada

Follow us on Twitter: https://twitter.com/grupoparada

Add us on Google+: https://plus.google.com/u/0/105225839916482226268/posts

Email: corporate@grupoparada.com

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    The Hispanic Market: Why and how to invest in it The Hispanic Market: Why and how to invest in it Presentation Transcript

    • HISPANICINTERNET MARKETING
    • AGENDA• Opportunities• How to market to the HispanicOnline Market• Recommendations• Q & AHISPANIC INTERNET MARKETING
    • HISPANIC MARKET02040608010012019701980199020002010*2020*2030*2040*2050*CensusProjectionsHISPANIC POPULATION IN THE UNITED STATES: 1970 TO 2050Source: U.S. Census Bureau, 2006 American Community Survey
    • HISPANIC ONLINE MARKETHISPANIC INTERNET USERS 2007-2012
    • The Power of the Hispanic Consumer Online / A complimentary report from Scarborough Researchhttp://www.scarborough.com Release Year: 2008HISPANIC ONLINE MARKETA SOUGHT-AFTER DEMOGRAPHIC PROFILE0%10%20%30%40%50%60%70%80%90%Under 35 Household Income$50k+Employed 4 Year College Degreeor +Home OwnershipTotal Hispanics (18+)Hispanic Internet Users (18+)
    • WHAT EXPERTS ARE SAYINGHISPANIC ONLINE MARKET
    • OPPORTUNITIESHISPANIC FACT PACK 2009 : MEDIA USAGE
    • OPPORTUNITIESHISPANIC FACT PACK 2009: US HISPANIC ADVERTISING SPENDING
    • HISPANIC ONLINE MARKETUSEFUL RESOURCES• U.S. Hispanic Population: 2006www.census.gov• Social and Economic Characteristics of the HispanicPopulation: 2007www.census.gov• Hispanic Media Usagewww.emarketer.com• Hispanic Fact Pack 2009www.adage.com• The Power of the Hispanic Consumer Onlinewww.scarborough.com
    • OPPORTUNITIESSPANISH KEYWORDS TRENDS JAN 2007 – SEP 2008
    • OPPORTUNITIESCPC DIFFERENCE BETWEEN ENGLISH AND SPANISH
    • How to reach theHispanic OnlineMarket?MARKET TO HISPANICS ONLINE
    • • First, Second, Third Generation• Acculturated, Assimilated, Isolated• Language of preference• NationalitiesMARKET TO HISPANICS ONLINEUNDERSTAND THE COMPLEXITIES OF THE MARKET
    • CULTURAL COMPETENCY IS KEYMARKET TO HISPANICS ONLINE
    • HISPANIC INTERNET MARKETINGINLANET PROCESSStrategicHispanicMarketingHispanicMarketResearchKeywordResearchCompetitionResearchWeb site AuditDigitalMarketingMixSearch EngineMarketingSocial MediaMarketingEmailMarketingAnalytics &ConversionVisitorAnalysisCustomerBehaviorReputationManagement
    • MARKET RESEARCH, COMPETITIVE INTELLIGENCEHISPANIC INTERNET MARKETING
    • HISPANIC FACT PACK 2009HISPANIC INTERNET MARKETING
    • MARKET RESEARCH / COMPETITIVE INTELLIGENCEHISPANIC INTERNET MARKETING
    • SEARCH ENGINE MARKETINGHISPANIC INTERNET MARKETING
    • SEARCH ENGINE MARKETING TOOLSHISPANIC INTERNET MARKETING
    • SEARCH ENGINE MARKETING: WHAT TO AVOIDHISPANIC INTERNET MARKETING
    • SEARCH ENGINE MARKETING: WHAT TO AVOIDHISPANIC INTERNET MARKETING
    • SEARCH ENGINE MARKETING: WHAT TO AVOIDHISPANIC INTERNET MARKETING
    • SEARCH ENGINE MARKETING: WHAT TO AVOIDHISPANIC INTERNET MARKETING
    • • You cant manage what you cant measure.MEASURE THE IMPACT OF YOUR ONLINE STRATEGIESHISPANIC INTERNET MARKETING
    • Test, Test and TestResearch FirstStart Targeting the Hispanic MarketRECOMMENDATIONS
    • INLANET DIGITAL MARKETINGBASED IN NEW YORK, NYHispanic Internet MarketingAgencythat assists companies in connecting withU.S. Hispanic & Latin AmericanOnline Marketshttp://www.inlanet.comMarcelo R. Rodriguezmrodriguez@inlanet.com(877) 762-632 ext 803