@GrupoParada / GrupoParada.com
LATIN AMERICAN MARKET
Is your Business Ready?
@GrupoParada / GrupoParada.com
LATAM INTERNET USERS
Brazil
88.5 M
(45.6% Penetration)
Mexico
42 M
(36.5%
Penetration)
Arge...
@GrupoParada / GrupoParada.com
LATAM & SOCIAL NETWORK
5 of the most engaged countries in the world of social networking ar...
@GrupoParada / GrupoParada.com
LATAM & MOBILE
Source: Statista
@GrupoParada / GrupoParada.com
How to reach the Latin American
Market?
@GrupoParada / GrupoParada.com
OPPORTUNITIES: Drapery
This preliminary study shows the increasing trend in the demand for ...
@GrupoParada / GrupoParada.com
OPPORTUNITIES: Drapery
The highest demand for drapery in Latin America come from Argentina,...
@GrupoParada / GrupoParada.com
OPPORTUNITIES: Drapery
There is a high demand for drapery. The image below shows the differ...
@GrupoParada / GrupoParada.com
OUR WORK
ABItronix Direct, a device company from the US, increased visibility
and sales in ...
@GrupoParada / GrupoParada.com
OUR WORK
Overall increase in Portada’s traffic on their Spanish site.
@GrupoParada / GrupoParada.com
OUR WORK
Portada's Latin American
traffic increased in their
Spanish site after Grupo
Parad...
@GrupoParada / GrupoParada.com
ABOUT GRUPO PARADA
Grupo Parada is a consulting
firm that transforms the way
your brand con...
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Digital Media Marketing to Latam

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Digital Media Marketing to Latam

  1. 1. @GrupoParada / GrupoParada.com LATIN AMERICAN MARKET Is your Business Ready?
  2. 2. @GrupoParada / GrupoParada.com LATAM INTERNET USERS Brazil 88.5 M (45.6% Penetration) Mexico 42 M (36.5% Penetration) Argentina 28 M (66.4% Penetration) Colombia 26.9 M (59.5% Penetration) Venezuela 12.1 M (41% Penetration) Peru 10.7 M (36.5% Penetration) Chile 10 M (58.6% Penetration) Source: Internet World Stats
  3. 3. @GrupoParada / GrupoParada.com LATAM & SOCIAL NETWORK 5 of the most engaged countries in the world of social networking are in Latin America Social Network Hours Per Visitor Source: comScore
  4. 4. @GrupoParada / GrupoParada.com LATAM & MOBILE Source: Statista
  5. 5. @GrupoParada / GrupoParada.com How to reach the Latin American Market?
  6. 6. @GrupoParada / GrupoParada.com OPPORTUNITIES: Drapery This preliminary study shows the increasing trend in the demand for drapery in Latin America. Source: Google
  7. 7. @GrupoParada / GrupoParada.com OPPORTUNITIES: Drapery The highest demand for drapery in Latin America come from Argentina, Chile. There are different ways people are consistently searching for the product. Source: Google
  8. 8. @GrupoParada / GrupoParada.com OPPORTUNITIES: Drapery There is a high demand for drapery. The image below shows the different ways people consistently search for the product. Source: Google
  9. 9. @GrupoParada / GrupoParada.com OUR WORK ABItronix Direct, a device company from the US, increased visibility and sales in Latin America. ABItronix's YouTube Channel has 840 subscriber, with 2 videos in Spanish among the most watched of their channel.
  10. 10. @GrupoParada / GrupoParada.com OUR WORK Overall increase in Portada’s traffic on their Spanish site.
  11. 11. @GrupoParada / GrupoParada.com OUR WORK Portada's Latin American traffic increased in their Spanish site after Grupo Parada's marketing campaign. The objective was to increase visibility and sales of Portada's conferences.
  12. 12. @GrupoParada / GrupoParada.com ABOUT GRUPO PARADA Grupo Parada is a consulting firm that transforms the way your brand connects with the Hispanic market. We provide digital media strategies for institutions to obtain successful, measurable results. Grupo Parada´s Services 1. Business Intelligence a. Digital Audit b. Consumer Market Research c. Competitor Analysis d. Strategic Planning consulting 2. SoMoLo Latino a. Planning and management of promotion strategy 3. Optimization a. Consumer Behavior Analysis b. Monitoring of Online Presence c. Empowerment of Online Presence
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