Your SlideShare is downloading. ×
  • Like
Digital Media Marketing to Latam
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Digital Media Marketing to Latam

  • 328 views
Published

 

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
328
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. @GrupoParada / GrupoParada.com LATIN AMERICAN MARKET Is your Business Ready?
  • 2. @GrupoParada / GrupoParada.com LATAM INTERNET USERS Brazil 88.5 M (45.6% Penetration) Mexico 42 M (36.5% Penetration) Argentina 28 M (66.4% Penetration) Colombia 26.9 M (59.5% Penetration) Venezuela 12.1 M (41% Penetration) Peru 10.7 M (36.5% Penetration) Chile 10 M (58.6% Penetration) Source: Internet World Stats
  • 3. @GrupoParada / GrupoParada.com LATAM & SOCIAL NETWORK 5 of the most engaged countries in the world of social networking are in Latin America Social Network Hours Per Visitor Source: comScore
  • 4. @GrupoParada / GrupoParada.com LATAM & MOBILE Source: Statista
  • 5. @GrupoParada / GrupoParada.com How to reach the Latin American Market?
  • 6. @GrupoParada / GrupoParada.com OPPORTUNITIES: Drapery This preliminary study shows the increasing trend in the demand for drapery in Latin America. Source: Google
  • 7. @GrupoParada / GrupoParada.com OPPORTUNITIES: Drapery The highest demand for drapery in Latin America come from Argentina, Chile. There are different ways people are consistently searching for the product. Source: Google
  • 8. @GrupoParada / GrupoParada.com OPPORTUNITIES: Drapery There is a high demand for drapery. The image below shows the different ways people consistently search for the product. Source: Google
  • 9. @GrupoParada / GrupoParada.com OUR WORK ABItronix Direct, a device company from the US, increased visibility and sales in Latin America. ABItronix's YouTube Channel has 840 subscriber, with 2 videos in Spanish among the most watched of their channel.
  • 10. @GrupoParada / GrupoParada.com OUR WORK Overall increase in Portada’s traffic on their Spanish site.
  • 11. @GrupoParada / GrupoParada.com OUR WORK Portada's Latin American traffic increased in their Spanish site after Grupo Parada's marketing campaign. The objective was to increase visibility and sales of Portada's conferences.
  • 12. @GrupoParada / GrupoParada.com ABOUT GRUPO PARADA Grupo Parada is a consulting firm that transforms the way your brand connects with the Hispanic market. We provide digital media strategies for institutions to obtain successful, measurable results. Grupo Parada´s Services 1. Business Intelligence a. Digital Audit b. Consumer Market Research c. Competitor Analysis d. Strategic Planning consulting 2. SoMoLo Latino a. Planning and management of promotion strategy 3. Optimization a. Consumer Behavior Analysis b. Monitoring of Online Presence c. Empowerment of Online Presence