6dec2011 - APC Solutions


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  • Our World is undergoing great change. We see Increasing demand for energy, storage & computing. We are impacted every day now, personally and professionally, by shifting & rising energy prices. These are driven by continued political volatility, and the planets finite resources, which themselves are feature heavily in our decisions and actions. To the business buyer in this climate… Every watt of electricity, Every metre of space, Every minute, and most of all e very cent, penny, fen or kopek counts. And IT is changing dramatically too (next slide)
  • Virtualization, which started as a technology breakthrough, is now leading a new era of IT building. Of physically smaller IT building. And its spreading like wildfire. Someone turns on a new Virtual Machine every 6 seconds. Gartner estimates that virtualization is growing rapidly and that by 2013, 60% of server workloads will be virtualized. Virtualization is having a significant impact on how we do IT, and the space needed to do it. Use of the public & private Cloud is on a meteoric rise. Organizations are streamlining their operations to take advantage of the efficiencies of Clouds. IBM says The Cloud cuts IT labor costs by up to 50% and improves capital utilization by 75%. We can all see the attractions. Lower upfront costs, reduced running costs and greater business agility. In the meantime, our Data Centres, Server Rooms and even the humble Wiring Closet are under close scrutiny. You saw some of the factors on the previous slide - increasing demand coupled with steeply rising energy prices and strains being put on the planet. These traditional white spaces are improving, and Schneider Electric is committed to helping. But what else can we do?
  • Well, these changing times bring great opportunity with them. And in order to make the most of great opportunity you need to react and adapt. We need new ideas, new thinking, new solutions. Creative solutions. New products. We’re committed to delivering these new solutions to you. So you can address your customers needs So you can stay ahead of your competition So you can grow and increase revenue & profit And so you know you can come to ONE PLACE, for the full IT infrastructure and power management requirement. Here’s an important new element in that FULL IT INFRASTRUCTURE portfolio from Schneider Electric (next slide)
  • It’s the missing piece in an evolving ‘full infrastructure’ jigsaw. SE, by adding the CX to its portfolio, now provides its customers and partners with everything they need for the full IT infrastructure project - from individual power management devices to full data centre solutions and every step in between. What the CX has to offer matters as much to the large corporation as it does to the small business. Here are a few questions and suggestions to help you expose an opportunity to sell the CX (next slide)
  • Allow me to introduce you, to the Netshelter CX A soundproofed ‘S erver Room in a Box’ Allowing for IT deployment wherever and whenever it is needed – It saves space. It reduces upfront and running costs And t his portable, secure, fully enabled ‘Server Room in a Box’, available off-the-shelf, is in stock today and arrives ready-to-use. You just roll it in – no plumbing, no ducting – put your kit inside, turn it on, close the doors, and get back to focussing on your business. Kinder to the planet, easier on the wallet, more compact, more agile …and more in tune, with todays business needs. (next slide)
  • So as you have seen, the Netshelter CX ‘Server Room in a Box’ comes with PDU, ventilation and soundproofing built-in. But what equipment can you attach to the CX to add value to the sale – to turn it from product into solution? For your support and management devices, look no further than the APC brand. Every CX should sell with a UPS device, and depending on the application there could be every opportunity to utilise Netshelter accessories or attach a Netbotz device, an AV Power Filter or how about a Network Management Card or Switched PDU so a Branch Office CX can be monitored and maintained remotely. Typically our valued Partners provide the computing and networking equipment needed for a project – the Netshelter CX is a great way to wrap this all up in one easy to use, quick to deploy, cost effective solution.
  • The Netshelter CX is available in 3 sizes currently – an 18U, a 24U and a 38U model. Each one comes with all the basics you need to get working… built in. Let’s have a look. (next slide)
  • Many of the virtualization myths circulating in the industry are result of loosely used terms and their subsequent interpretation. Four common myths are discussed here. Myth - Virtualization always increases your efficiency . First we need to define what is meant by the term efficiency… Certainly if the term efficiency is defined as the ratio of server compute output to server power input (i.e. MIPS / kW), then efficiency definitely increases due to the higher processor utilization. In other words, virtualization allows more computing to get done with less power. However, if the term efficiency is defined as the ratio of total IT power consumption to total data center power consumption (i.e. DCiE), then efficiency decreases. This is because the IT load decreases more than the accompanying power reduction in the power and cooling systems. The key to improving DCiE is to rightsize the power and cooling, implement best practices, and adopt efficient power and cooling architectures such as row-based cooling and 400V distribution. Myth - Virtualization requires high density . Virtualization does not force IT managers to pack servers into IT enclosures. IT managers can choose three main density strategies or a combination thereof. No one strategy is ideal for every single data center. However, any IT manager who has gone through a virtualization project, can attest to the fact that host servers draw more power per U-height than pre-existing servers. This is due to increased resource requirements such as CPU, memory, and storage. These higher-density host servers have increased power and cooling requirements which must be considered in a density strategy. Myth - Operating at high density is less efficient - can’t coexist . Running at higher densities and increased efficiency CAN coexist using row-based cooling. Trying to cool high density racks using traditional perimeter air conditioners results in hot spots because this 30+ year cooling architecture was never designed to cool high density racks. Bringing the cooling to where it’s required (in the row) results in smaller fan motors which leads to significantly less electrical power consumption. Myth - I don’t need to worry about power and cooling when virtualizing . It’s true that there is almost always excess bulk power and cooling capacity when you virtualize (i.e. 4 to 1 consolidation). However, decreases in power and cooling capacity lead to lower data center infrastructure efficiency (DCiE) at best and at worst, it can lead to reliability issues. For example, a lightly loaded chiller may turn itself off in periods of colder outdoor temperatures in order to protect itself against damage. Another example, is the short-cycling of compressors from frequent shutdown, which shortens compressor life. IT managers must plan ahead to ensure that the existing power and cooling architecture can support the density strategy chosen in the short term and long term.
  • And what we think at Schneider Electric, is that to be adapted to the Cloud Business model, Data center - not only server and networks but also, cooling and electrical distribution - will have to be: Designed with Standardization Designed for density, more density for more energy efficiency Design for Flexibility to adapt to a Dynamic IT load Design to be automated to have a constant adaptation of the Infrastructure to the IT load and get a Lean Data center.
  • Assessing an existing data center’s power and cooling infrastructure will help to formulate a density strategy that works best for that data center. Assessments can also reveal lightly loaded systems such as chillers which , after virtualization, may turn off in periods of colder outdoor temperatures. Once an assessment is done, IT managers can make educated decisions on power and cooling improvements that will increase data center infrastructure efficiency (DCiE).
  • InfraStruXure architecture integrates components from racks, power, cooling, and management. Compatibility does not stop with servers and other IT physically fitting into the rack enclosures and the cooling being able to deliver adequate cold air. InfraStruXure Central v5 gives energy thresholds and alerts for 3 Rd party equipment and data center managers can take action. In addition advanced integration is underway - New Software Integration to Provide End-to-end Visibility and Real-time Management of Business Processes, Data Center Physical Infrastructure and Building Systems Through One Platform The integration, currently in development, will allow APC’s InfraStruXure Central® management platform, TAC’s building management system and IBM Tivoli Monitoring software to share key data points including alarm notifications, historical data and asset tracking information. The combined solution will deliver the visibility, control and automation needed for a more efficient enterprise by enabling optimization of data center physical infrastructure and building systems while maintaining IT service levels.
  • System Center VMM is version 2008
  • 6dec2011 - APC Solutions

    1. 1. APC by Schneider Electric Solutions for All Environments Eduard Bodor Data Center BDM for Central Europe Schneider Electric
    2. 2. Some Important context Our Latest SMB Solution How Does Cloud Computing Impact DCPI? How Can We Help? APC Software Solutions
    3. 3. <ul><ul><li>Every watt Every inch of space Every minute Every cent counts. </li></ul></ul><ul><ul><li>Increasing demand for energy, storage & computing. Shifting & rising energy prices. Continued political volatility. The planets finite resources . </li></ul></ul>Some important context Our world is undergoing great change.
    4. 4. <ul><ul><li>Virtualization shrinking the IT footprint Cloud Computing less IT on the premises Data Centers Server Rooms Wiring Closets high costs of space & energy </li></ul></ul>Some important context
    5. 5. Making change work for you Our commitment: Change brings opportunity with it. We have listened & understood. Now we are reacting. Adapting. And delivering innovation. <ul><ul><li>Adapt to evolving markets Deliver tools to increase revenue & profit Offer a ‘full solution’ portfolio </li></ul></ul>
    6. 6. Our latest SMB Solution Some Important Context How Does Cloud Computing Impact DCPI? How Can We Help? APC Software Solutions
    7. 7. Challenges <ul><li>Connect to the outside world </li></ul><ul><li>Keep my Information Secure </li></ul><ul><li>Highly available communication & collaboration </li></ul><ul><li>Achieve the above with limited in house skills </li></ul><ul><li>Operate in dynamic environments </li></ul><ul><li>Embracing technology as a competitive advantage </li></ul><ul><li>Significant growth in data storage needs </li></ul>
    8. 8. Our Latest SMB Solution Data Closet >5kw Small Office Remote Office Large Data Centre >200kw Small Server Room 5-20kw Small-Medium Data Centre 50-200kw Now we offer the full infrastructure solution From small or remote office to Data Center - we’ve got the lot.
    9. 9. Our Latest SMB Solution A soundproofed ‘Server Room in a Box’ Allowing for IT deployment wherever and whenever it is needed - saving space, cost and deployment time . The Netshelter CX.
    10. 10. Network Management Card Smart UPS Netbotz Devices Switched PDU Netshelter Accessories Switches Servers Patch Panel Routers Other 3 rd party kit The Netshelter CX Attach, attach, attach. Use the CX to create the full office IT solution. AV Power Filter
    11. 11. The Netshelter CX 18U 24U 38U A soundproofed ‘Server Room in a Box’. Available in 3 sizes.
    12. 12. How Does Cloud Computing Impact DCPI? Our Latest SMB Solution Some Important Context How Can We Help? APC Software Solutions
    13. 13. <ul><li>Always increases efficiency </li></ul>Cloud Computing (Virtualization) Myths Myth <ul><li>I don’t need to worry about power and cooling </li></ul><ul><li>High density and high efficiency cannot coexist </li></ul>Myth Myth <ul><li>Requires high density data centers </li></ul>Myth Ambiguous terminology!
    14. 14. To take advantage of the Cloud Business Model Data Centers have to be designed for… Decrease CapEx AND OpEx, for better energy efficiency & reliability + STANDARDIZATION DENSE + + EFFICIENT FLEXIBLE + PAY AS YOU GROW AUTOMATED + LEAN DATACENTER
    15. 15. Impacts and Challenges of Cloud Computing
    16. 16. How Can We Help? Our Latest SMB Solution How Does Cloud Computing DCPI? Some Important Context APC Software Solutions
    17. 17. <ul><li>Identify issues in system design or operation that compromise efficiency and recommend solutions: </li></ul><ul><ul><li>Row-based cooling </li></ul></ul><ul><ul><li>Scalable UPS </li></ul></ul><ul><ul><li>Predictive management tools </li></ul></ul><ul><li>Estimate potential efficiency gains to enable return-on-investment (ROI) calculations for capital expenditures </li></ul><ul><ul><li>Data Center Electrical Efficiency Assessment service </li></ul></ul>How Can We Help? <ul><li>Assess the impact of consolidation, virtualization & cloud strategy </li></ul><ul><ul><li>Effect of under-loaded CRACs, chillers, generators </li></ul></ul><ul><ul><li>Potential hotspots </li></ul></ul>
    18. 18. Claiming the efficiency entitlement <ul><li>Allow you to deliver maximum energy savings of cloud/virtualization </li></ul><ul><li>Allow your customer to maximize reliability and predictability of their virtualized environment </li></ul>
    19. 19. Symmetra PX UPS NetShelter SX racks Central Data Center Management Switched & Metered Rack-Mount PDU NetBotz Environmental Sensors Operations Management InRow ™ cooling Solutions truly engineered as a SYSTEM
    20. 20. Goals of Architecture <ul><ul><li>Availability </li></ul></ul><ul><ul><li>Efficiency </li></ul></ul><ul><ul><li>Density </li></ul></ul><ul><ul><li>Manageability </li></ul></ul><ul><ul><li>Agility </li></ul></ul><ul><ul><li>Aesthetics </li></ul></ul>No matter WHAT YOU NEED Deliver the highest level of performance to meet customer needs … … regardless of where they are today <ul><ul><li>Greenfield </li></ul></ul><ul><ul><li>Brownfield </li></ul></ul><ul><ul><li>Fitout of existing room </li></ul></ul><ul><ul><li>New dedicated building </li></ul></ul>No matter WHERE YOU START
    21. 21. is compatible … <ul><li>With your IT equipment </li></ul><ul><li>With your existing power and cooling systems </li></ul><ul><li>With other management systems across your enterprise </li></ul><ul><li>With your building management system </li></ul><ul><li>With the Schneider Electric suite of products and brands </li></ul><ul><li>With other components </li></ul>Compatible
    22. 22. Next Generation <ul><li>Next generation InfraStruxure™ is a high performance, scalable and adaptable data center architecture that dramatically reduces cycle time and complexity from concept to design to installation </li></ul>more power and cooling capacity Increase in density less space less cost per kW EcoStruxure for Data Centers IT Room building block Electrical room Mechanical room Efficiency Savings 30%
    23. 23. APC Software Solutions Our Latest SMB Solution How Does Cloud Computing DCPI? How Can We Help? Some Important Context
    24. 24. What if VMs could know when to migrate away from an unhealthy server? COOLING POWER SECURITY
    25. 25. Now they can ! Virtual machine manager Operations COMPUTE management and PHYSICAL management are talking… COMPUTE managemen t Moving VMs for best productivity Keeping watch on power, cooling, people PHYSICAL management ! Trouble OK, taking action!
    26. 26. What do they tell each other? I am a physical server full of VMs, and I live in this rack. Keep watch over me, so I can send my VMs to a safe place if there is trouble at my rack. <ul><li>Power </li></ul><ul><li>Cooling </li></ul><ul><li>Suspicious people </li></ul>YOU are in a rack that has THIS problem with... ... so it’s time to execute your plan to keep your VMs safe Virtual machine manager Operations
    27. 27. What are the products that do all this ? Operations Your VM manager Pro Pack Management Pack 2008 running on … Central – the server that collects the monitoring data from physical infrastructure “ appliance” The Physical infrastructure Servers
    28. 28. THANK YOU