Community 2.0: WOW

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How to maintain an online community …

How to maintain an online community
World of Warcraft

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  • 1. WORL D OF WARCRAFT How to mai n tain an online community 2.0 ? Grup 2sıfır Hilal Çura Tarık Tütüncü M.Serdar Mescioğlu
  • 2. What is MMORPG?
    • M MORPG : Massively multiplayer online role-playing game.
    • A fiction al character in a virtual (i.e fantasy) world
    • Follows a unique tale/story
    • Main idea : increase your level, form groups , collect items, defeat dungeons/monsters/other clans
    • First MMORPG played with 2 people in 1973, at NASA (MazeWar)
     Maze (1970’s) WoW (2006)
  • 3. What is World of Warcraft?
    • Wow M MORPG : Massively multiplayer online role-playing game.
    • Depends on the lores of Warcraft
    • A tale of the World of Azeroth
    • 10 Races, 9 classes
    • HORD: Orcs,Taurens,Trolls,Bloodelfs,Undead
    • ALLIANCE: Dwarves,gnomes,humans,dranei, night elves
    • More than 10 million people registered.
  • 4. Game Basics
    • Login to a server (EU/US) races
    • Create your character
    • Start leveling up your charachter
    • Quests and gaining XP
    • Buy/sell anything
    • Form a guild
    • Go to Dungeons/Raids
    • Collect items
    • Travel/Discover the maps
  • 5. Character Basics
    • races
    • Buy/Find clothes for armor
    • Head,Wrist,Chest,Legs,Belt,Glove,Ring,etc.
    • Buy/Find Weapons
    • One hand/Two Hand Axes,swords,maces staves,
    • polearms,guns,trinkets,fist hand weapons etc.
    • Increase your stats
    • Strength,Agility,Stamina,Intellect,Spirit etc.
    • Build your talent tree for maximum power
  • 6. Where is the money?
    • In warcraft the currency is Gold/silver/peny races
    • You can gain Gold from
    • Quests, Items, and your profession and TRADING
    • Professions :
    • Mining,Skinning,Leahterworking,
    • Blacksmithing,Alchemy,Jewelcrafting,etc.
  • 7. Virtual money  Real Money
    • aces
    • A virtual world created a real life-economy on internet
    • You can buy GOLD from internet
    • You can buy a character with high level
    • You can even purchase in-game weapons for real money
  • 8. Guilds/Dungeons/Raids
    • Guilds: A group of people that join for companionship, adventure and economic gain.
    • Dungeons : Group of 5/10/25 people attacking the monsters inside
    • Raiding: Large groups of people assaulting to monsters, dungeons or the other cla n (Hordes to Alliances or vice versa)
    • Most important aspect of the game.
      • Forming groups of 5/10/20/25/50/
    • Guilds are the perfect example for an online community.
  • 9.  
  • 10. So who & why ?
  • 11. Blizzard’s steps of Community2.0
    • Observe and c reate a c ustomer m ap
      • Tolkien novels –middle earth stories, role-playing card games,fantasy worlds,friendship,excellence/achievement,team-work, and war …
    • Recruit c ommunity members
      • Blizzard used warcraft Lores
      • Blizzard uses a memership fee of €15 per/month
    • Engage ommunuties in
      • Blizzard added : Guilds,Raids and dungeon instances (at least 5 people)
      • This is automatically engaging groups in the game online.
      • Some guilds have thousands of people underneath them.
    • Measure the i nvolvement
      • Blizzard used server capacities for measuring involment .
      • Blizzard added more and more Realms (server) to the game
      • Migration among server to handle the traffic (Russian players mostly)
    • Promote y our c ommunity / improve community benefits
      • Never-ending extention packs , new Characters, new Maps, new Monters, new Dungeons, new Kings,
      • Blizzard uses heroic sets , in-game festivals (christmas,haloween,etc) and gives out gifts
  • 12. Warcraft Community Map wowhead.com thottbot.com wowwiki.com wowInsider.com Allakhazam.com BlizzPlanet.com weGame.com (for video) wow-turk.com frostbolt.com (blog) koinup.com (pics) warcraftrealms.com(statistics) worldofwarcraftblogger.com wowpodcast.com Curse.com (Add-ons)
  • 13.  
  • 14. wowhead.com
  • 15.  
  • 16. www.koinup.com/in-world-of-warcraft
  • 17. www.koinup.com/in-world-of-warcraft
  • 18.  
  • 19.
    • To conclude:
    • World of Warcraft is a huge online community growing bigger each year. (approx 10 million)
    • Average age of playing ranges from 22-35
    • 2-3 billion (in €) bussiness created online
    • Blizzard used very aspect of Digital Media available to maintain the community.