White Space Market Innovation Strategy One Day White Space Revenue Workshop ©2008 White Space Strategy

One Day Intensive Workshop Complete White Space Methodology in an intensive 8-hour interactive workshop format Identify New Market & New Revenue opportunities as a team with WSS Facilitation Guaranteed Results – At least one New Revenue Opportunity Hands-On Learning for your entire team – A replicable, powerful methodology 02/21/2006 ©2006 White Space Strategies

Complete White Space Methodology in an intensive 8-hour interactive workshop format

Identify New Market & New Revenue opportunities as a team with WSS Facilitation

Guaranteed Results – At least one New Revenue Opportunity

Hands-On Learning for your entire team – A replicable, powerful methodology

Identify Market Forces and Assets 02/21/2006 ©2006 White Space Strategies People Assets Products Market Competition Environment Enablers Technology Value Chains Business Models

Enablers

Technology

Value Chains

Business Models

Map and Profile Your Current Markets Market Maps – Create Comprehensive Profiles for your markets Boundaries Needs Relevant competitive factors Market Models – Define the Strategy Canvas and Key Competitive Factors Technology Base Value chains Business models 02/21/2006 ©2006 White Space Strategies

Market Maps – Create Comprehensive Profiles for your markets

Boundaries

Needs

Relevant competitive factors

Market Models – Define the Strategy Canvas and Key Competitive Factors

Technology Base

Value chains

Business models

Catalog the Change and Enabler Inventory Identify relevant changes: Market needs Technologies Business models Value chains Identify and rank Key Enablers Potential for Disruptive change Market Impacts 02/21/2006 ©2006 White Space Strategies

Identify relevant changes:

Market needs

Technologies

Business models

Value chains

Identify and rank Key Enablers

Potential for Disruptive change

Market Impacts

Create White Space Opportunities White Space Profile Generation Map the key characteristics of enabled White Space opportunities Synthesis and Evaluation – Create, test and evaluate potential White Space value propositions and strategies 02/21/2006 ©2006 White Space Strategies Adoption Cost Customer Value Adoption Cost Customer Value Value Cost Value Innovation White Space

White Space Profile Generation

Map the key characteristics of enabled White Space opportunities

Synthesis and Evaluation –

Create, test and evaluate potential White Space value propositions and strategies

The White Space Revenue Workshop 8 Hours Comprehensive Workshop and Training New Revenue Streams $2,000 www.whitespacestrategy.com [email_address] 415-202-7833 ©2008 White Space Strategy

8 Hours

Comprehensive Workshop and Training

New Revenue Streams

$2,000

www.whitespacestrategy.com

[email_address]

415-202-7833