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Business & social media strategy 2013

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Transcript

  • 1. Business Social Media Strategy By Charlie Allcorn
  • 2. 10 Points to a Marketing Plan "He who fails to plan is planning to fail" 1. Business background - Goals & Objectives 2. Research Markets & Customers 3. Identify segments & priorities target markets 4. Identify the ideal customer 5. Define customer position 6. Ways to achieve maximum exposure 7. Customer case studies 8. Tactical planning 9. Informing your support team10. Mentoring & monitoring of activities
  • 3. Firstly, your Website! Measuring apples with apples?Is your content well written for SEOpurposes?Do you have an SEO package?If talking to a foreign market, does yourcontent translate?Are your images optimized with alt tags?Do you have an active blog?Are the correct social media platformsconnected?Are you mobile ready?Can you be contacted?
  • 4. Social Media Marketing! – Its in your hands!
  • 5. 11 Point Social Media AnalysisWhat product or service do you offer?Primary marketing objective?Challenges you want to over come?How do you see social media working for you?Who is your target market?Target markets needs, wants or likes?What do you want to tell them?Actions required for them to engage you?How would you measure success?Time frame? Budget?
  • 6. 5 Tips for choosing the right platfor m for your business!• Choose the ones that your target audience uses• Use the ones that help your SEO• Make sure they can talk to each other• Make sure you know the terms & conditions. Some will own you if your not careful• Make sure you and your team are able to use all the tools they offer
  • 7. 5 Tips on how to manage your social media! • Have a maximum of two staff in control. Manager & one other • Create a daily schedule for each platforms posts • Respond to your audience questions and statements • Dont focus just on your business, use creative material to generate interests • Be consistent! Followers will expect regular posts on time
  • 8. Reaching the core of your business with social media strategies www.grubmarketing.com.au Social Media Strategy By Charlie Allcorn
  • 9. Reaching the core of your business with social media strategies www.grubmarketing.com.au Social Media Strategy By Charlie Allcorn