Social Media Case - No Comment Cambodia (English)

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Social Media Presentation @ GIZ Innovation Lab Nairobi 2013

Social Media Presentation @ GIZ Innovation Lab Nairobi 2013

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  • 1. SOCIAL MEDIA CASE 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 1
  • 2. CPS Project And Partners •  Civil Peace Expert/Advisor: André Hartlapp •  Development Organization: Civil Peace Service (CPS) – Implemented By German International Cooperation (GIZ) •  Target/Developing Country: Cambodia •  Civil Peace Service Program: Justice And Reconciliation in Cambodia (In The Course Of The Khmer Rouge Tribunal) •  Specific Intervention Area: Outreach And Education •  CPS Partner Organization: Department Of Media & Communication (DMC) At The Royal University Of Phnom Penh (RUPP) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 2
  • 3. CPS Project And Partners •  Cooperation partners: Konrad Adenauer Foundation (KAF), German Academic Exchange Service (DAAD), German TV (Deutsche Welle) Academy Bonn (DWA), •  Direct Target Group: Ca. 100 Young Journalists (Print, TV, Radio Online – 4-Years Bachelor Studies Of Media Management Incl. -Ethics And -Technology); 1 Local Expert (Future DMC Media Lecturer) •  Indirect Target Group: Local Journalists And Media Representatives From Non- And Governmental Organizations As Well As The General Cambodian Public 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 3
  • 4. CPS Aims And Tasks •  1. Aim: Education Of High Qualified, Critical And Conflict Sensitive, Fair And Balanced TV, Radio And Multimedia Journalism •  2. Aim: Knowledge Transfer Of Conflict Sensitive Peace- And CourtJournalism Incl. Human Rights & Media Ethical Standards •  3. Aim: Development And Support Of International Cooperation With Academic Institutions (E.G. Exchange Programmes) •  4. Aim: Support Of Free And Independent Media Broadcast As An Important Pillar/Tool To Strengthen Democracy In Cambodia •  5. Aim: General Education And Regular Information Dissemination On Cambodia’s Khmer Rouge History And KR-Tribunal 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 4
  • 5. CPS Aims And Tasks •  1. Task: Broadcast- And Multimedia/Online Journalism Education Of DMC Students With A Special Focus On Female Journalists •  2. Task: Further Development Of Media Ethics-, Media Technologyand Journalism Components Of The Bachelor’s Curriculum •  3. Task: Further Development Of Educational Material & Methods With Support And Further Trainings Of CPS’s Local Expert •  4. Task: Production Supervision Of Radio Features And TV-/Video Documentaries With A Main Focus On Khmer Rouge Past •  5. Task: Distribution Of Radio Features And Video Documentaries Through Local Media To Create Maximum Public Outreach (e.g. Radio-/TV-Stations, Events/Screenings, Social Media) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 5
  • 6. Social Media In Cambodia WHY SOCIAL MEDIA 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 6
  • 7. Social Media In Cambodia Source: Reporters Without Borders (February 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 7
  • 8. Social Media In Cambodia Source: The Cambodia Herald (January 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 8
  • 9. Social Media In Cambodia Source: The Ministry Of Post & Telecommunications of Cambodia (December 2012) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 9
  • 10. Social Media In Cambodia Source: The Ministry Of Post & Telecommunications of Cambodia (December 2012) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 10
  • 11. Social Media In Cambodia Source: The Ministry Of Post & Telecommunications of Cambodia (December 2012) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 11
  • 12. Social Media In Cambodia Source: The Ministry Of Post & Telecommunications of Cambodia (December 2012) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 12
  • 13. Social Media In Cambodia Source: The Ministry Of Post & Telecommunications of Cambodia (December 2012) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 13
  • 14. Social Media In Cambodia Source: Facebook Ad Manager (October 2012) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 14
  • 15. Social Media In Cambodia Source: The US Census Bureau & Facebook Ad Manager (October 2012) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 15
  • 16. Social Media In Cambodia Source: SocialBakers (February 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 16
  • 17. Social Media In Cambodia Source: SocialBakers (February 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 17
  • 18. Social Media In Cambodia Source: Facebook Ad Manager (October 2012) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 18
  • 19. Social Media In Cambodia •  “Social Media fuels new politics” •  “Social Media drives youth involvement in Cambodia’s National Elections” •  “Cambodian Elections: The Facebook Vote” •  „...Facebook had emerged as a powerful tool for those whose voice previously had been unheard“ •  “Social Media shows election day muscle” •  “Armed with Social Media on their smartphones, the kingdom’s young people vote for change!” 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 19
  • 20. Social Media In Cambodia Source: The Phnom Penh Post (August 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 20
  • 21. Social Media Requirements •  1. Requirement: Stable Area/Nation-Wide Broadband Online-Coverage Best Case: By Several Internet Service Providers (ISP) •  2. Requirement: Constantly Growing Number Of Internet/Online-User (Esp. Most Important/Popular Social Media Platforms) •  3. Requirement: Non-Restrictive/Free Access To The World Wide Web (No Private Or State-Run Internet-/Online Censorship) •  4. Requirement: Area-/Nation-Wide Growing Acceptance (Popularity) Of Social Media Platforms As Communication Channel Research-/Information Resources, E.G. For Journalists •  5. Requirement: Experienced Social Media Manager & -Designer For SM-Developement, -Content Management, -Monitoring 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 21
  • 22. Social Media Strategy WHICH SOCIAL MEDIA Source: ethority (February 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 22
  • 23. Social Media Strategy 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 23
  • 24. Social Media Strategy •  Social Marketing (Production Diary) •  Social Publishing (Landing Page) 01.11.13 •  Social Sharing (Video Broadcast) •  Social Mapping (Production Areas) André Hartlapp – Social Media Case Cambodia Seite 24
  • 25. Wordpress – Social Publishing Source: dmc-cci.edu.kh/production/no-comment-cambodia (September 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 25
  • 26. Wordpress – Social Publishing Source: dmc-cci.edu.kh/production/no-comment-cambodia (September 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 26
  • 27. Google Maps – Social Mapping Source: Southeast Asia Globe (July 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 27
  • 28. Google Maps – Social Mapping Source: http://bit.ly/16lSRJU (September 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 28
  • 29. Facebook – Social Marketing Source: facebook.com/NoCommentCambodia (September 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 29
  • 30. Facebook – Social Marketing Source: socialbakers.com/facebook-statistics/cambodia (July 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 30
  • 31. Facebook – Social Marketing Source: facebook.com/DMC.CCI (September 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 31
  • 32. YouTube – Social Sharing Source: youtube.com/NoCemmentCambodia (October 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 32
  • 33. YouTube – Social Sharing Source: socialbakers.com/youtube-statistics/country/cambodia (October 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 33
  • 34. YouTube – Social Sharing Source: socialbakers.com/youtube-statistics/country/cambodia (October 2013) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 34
  • 35. Social Media Outcome •  1. Outcome: Successful, Widely Recognized Documentary Series a) Content: Social Relevant, Conflict Sensitive Topics b) Medium: ‘Multimedia Package’ Of DVD, Screenings, Social Media (Blog, YouTube, Facebook, Google Maps) •  2. Outcome: Increasing Coverage/Outreach (100.000 YouTube Views) Through Constant Social Marketing And Content Sharing (Predominantly Targeting Urban/Suburban Regions) Plus The Support Of Screenings In Rural Areas And DVD Sales •  3. Outcome: Efficient Awareness Raising And Further Marketing Boost After Local Media (E.G. Print/TV) Grabs Attention Through Active Social Media Networking With Influential Journalists: Various Newspaper Reviews And Multiple TV Broadcasts 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 35
  • 36. Social Media Findings •  1. Finding: Creation: A Major Investment Of Time/Human Resources On Social Media Design And Social Content Management Incl. Material Conversions And Search Engine Optimization •  2. Finding: Maintenance: Minor Investment Of Time/Human Resources Through A Social Media Snowball Effect (Word by mouth) Incl. Further SEO, Social Media Marketing And -Monitoring •  3. Finding: Social Media Platforms (YouTube, Facebook E.G.) Become Popular Information/Communication/Discussion Channel Among The Cambodian Public (E.G. Politically And Socially Critical Topics Which Not Appears In State-Controlled Media) 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 36
  • 37. Supplementary Activities •  DVD Production and -Distribution: •  Public Events and DVD-Screenings: 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 37
  • 38. Supplementary Activities •  Cambodian Film Festival: •  International Film Festival: 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 38
  • 39. andre.hartlapp@giz.de 01.11.13 André Hartlapp – Social Media Case Cambodia Seite 39