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Social Media Strategy to develop and strengthen the public relations and marketing work of the GIZ Office Cambodia by implementing and connecting the following Social Media-Tools: YouTube, GoogleMaps, Facebook, Weblog and Newsletter/Digital Brochure.
On the basis of regular short reports on current events or activities of the GIZ country programs and/or projects in Cambodia a digital newsletter (Social Brochure) will be created and layout in GIZ’s corporate design. It shall include multimedia content, like texts, photos, videos (e.g. documentaries) and audios and will be linked to the following GIZ Cambodia social media platforms:
For the purposes of clarity and simplicity, convenience and interactivity, GIZ’s social media channels will be collected and networked all together in one interactive newsletter (Social Brochure). This document should be published on regular basis by a mailing list, which includes all relevant (national/international) stakeholder, including GIZ headquarter, correspondents/journalists, partners (NGOs/GOs) etc.