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Social Media Initiative GIZ Cambodia - Kick Off 2012

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Short Description: ...

Short Description:

Social Media Strategy to develop and strengthen the public relations and marketing work of the GIZ Office Cambodia by implementing and connecting the following Social Media-Tools: YouTube, GoogleMaps, Facebook, Weblog and Newsletter/Digital Brochure.

Detailed Description:

On the basis of regular short reports on current events or activities of the GIZ country programs and/or projects in Cambodia a digital newsletter (Social Brochure) will be created and layout in GIZ’s corporate design. It shall include multimedia content, like texts, photos, videos (e.g. documentaries) and audios and will be linked to the following GIZ Cambodia social media platforms:

▪ GIZ-KHM-YouTube-Channel
▪ GIZ-KHM-GoogleMaps
▪ GIZ-KHM-Facebook
▪ GIZ-KHM-Web-Blog

For the purposes of clarity and simplicity, convenience and interactivity, GIZ’s social media channels will be collected and networked all together in one interactive newsletter (Social Brochure). This document should be published on regular basis by a mailing list, which includes all relevant (national/international) stakeholder, including GIZ headquarter, correspondents/journalists, partners (NGOs/GOs) etc.

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Social Media Initiative GIZ Cambodia - Kick Off 2012 Social Media Initiative GIZ Cambodia - Kick Off 2012 Presentation Transcript

  • Page 1GIZ Social Media Initiative by André Hartlapp26.02.13 GIZ Country Office Cambodia – Social Media Initiative
  • Page 2GIZ Social Media Initiative by André Hartlapp26.02.13 Social Media Initiative – Objectives •  Development and implementation of external and internal cross-media communication tools for the GIZ Country Office Cambodia to: •  Strengthen the positive image of the GIZ Cambodia in the German and Cambodian public AND improving internal communication through: •  Regular press releases and constant public relation work in its various types of forms (multimedia: articles, videos, audios, photos) to e.g.: •  Ensure regular publications on involvements and achievements of the GIZ in Cambodia in the German and Cambodian press, with support of: •  Local and foreign correspondents/journalists as well as international media- and news agencies and media representatives of local NGO’s
  • Page 3GIZ Social Media Initiative by André Hartlapp26.02.13 WHY SOCIAL MEDIA
  • Page 4GIZ Social Media Initiative by André Hartlapp26.02.13 Source: Reporters Without Borders (February 2013)
  • Page 5GIZ Social Media Initiative by André Hartlapp26.02.13 Source: The US Census Bureau (October 2012)
  • Page 6GIZ Social Media Initiative by André Hartlapp26.02.13 Source: The US Census Bureau (October 2012)
  • Page 7GIZ Social Media Initiative by André Hartlapp26.02.13 Source: The US Census Bureau (October 2012)
  • Page 8GIZ Social Media Initiative by André Hartlapp26.02.13 Source: The US Census Bureau (October 2012)
  • Page 9GIZ Social Media Initiative by André Hartlapp26.02.13 Source: The US Census Bureau (October 2012)
  • Page 10GIZ Social Media Initiative by André Hartlapp26.02.13 Source: The Ministry Of Post & Telecommunications of Cambodia (December 2012)
  • Page 11GIZ Social Media Initiative by André Hartlapp26.02.13 Source: The Ministry Of Post & Telecommunications of Cambodia (December 2012)
  • Page 12GIZ Social Media Initiative by André Hartlapp26.02.13 Source: The Ministry Of Post & Telecommunications of Cambodia (December 2012)
  • Page 13GIZ Social Media Initiative by André Hartlapp26.02.13 Source: The Ministry Of Post & Telecommunications of Cambodia (December 2012)
  • Page 14GIZ Social Media Initiative by André Hartlapp26.02.13 Source: The Ministry Of Post & Telecommunications of Cambodia (December 2012)
  • Page 15GIZ Social Media Initiative by André Hartlapp26.02.13 Source: The Ministry Of Post & Telecommunications of Cambodia (December 2012)
  • Page 16GIZ Social Media Initiative by André Hartlapp26.02.13 Source: Facebook Ad Manager (October 2012)
  • Page 17GIZ Social Media Initiative by André Hartlapp26.02.13 Source: The US Census Bureau & Facebook Ad Manager (October 2012)
  • Page 18GIZ Social Media Initiative by André Hartlapp26.02.13 Source: SocialBakers (February 2013)
  • Page 19GIZ Social Media Initiative by André Hartlapp26.02.13 Source: SocialBakers (February 2013)
  • Page 20GIZ Social Media Initiative by André Hartlapp26.02.13 Source: SocialBakers (February 2013)
  • Page 21GIZ Social Media Initiative by André Hartlapp26.02.13 Source: Facebook Ad Manager (October 2012)
  • Page 22GIZ Social Media Initiative by André Hartlapp26.02.13 Source: ethority (February 2013)
  • Page 23GIZ Social Media Initiative by André Hartlapp26.02.13 Source: globalwebindex (January 2013)
  • Page 24GIZ Social Media Initiative by André Hartlapp26.02.13
  • Page 25 Publishing (Wordpress) GIZ Social Media Initiative by André Hartlapp26.02.13
  • Page 26 Publishing (Weblog) – Print GIZ Social Media Initiative by André Hartlapp26.02.13
  • Page 27 Publishing (Weblog) – Print GIZ Social Media Initiative by André Hartlapp26.02.13 •  Limited circulation numbers •  Out of date (time of distribution) •  Inflexible (e.g. revision, redesign) •  Limited medium (text, photo) •  Passive (no interaction/feedback)
  • Page 28 Publishing (Weblog) – Online GIZ Social Media Initiative by André Hartlapp26.02.13 •  Unlimited circulation (sharing) •  Up to date (direct distribution) •  Flexible (revisions, redesign) •  Multimedia (text, photo, video, audio, web-links, documents) •  Active (interaction, feedback)
  • Page 29 Publishing (Weblog) – Summary GIZ Social Media Initiative by André Hartlapp26.02.13 •  Detailed information (releases) about program/project activities •  Targeting small but influential community (“opinion leaders”) •  “Landing page” to complement the other Social Media channel •  Increased SEO/Google-impact due to regular content updates •  Stakeholder community building through subscription possibility
  • Page 30 Publishing (Weblog) – Devices GIZ Social Media Initiative by André Hartlapp26.02.13
  • Page 31GIZ Social Media Initiative by André Hartlapp26.02.13
  • Page 32 Networking (Facebook) GIZ Social Media Initiative by André Hartlapp26.02.13 •  Page Subscription •  News Feed •  Event Calendar •  Short Survey •  Share and Tell
  • Page 33 Networking (Facebook) – Market Share GIZ Social Media Initiative by André Hartlapp26.02.13 Source: AddToAny (October 2012)
  • Page 34 Networking (Facebook) – Interaction GIZ Social Media Initiative by André Hartlapp26.02.13 Source: ethority (February 2013)
  • Page 35 Networking (Facebook) – Summary GIZ Social Media Initiative by André Hartlapp26.02.13 •  Grow GIZ Cambodia’s community of friends, loyalists and advocates •  Extend GIZ Cambodia’s activities into the social life of stake holders •  Extend reach of GIZ Cambodia’s public (and press) communication •  Strengthen GIZ’s reputation via constant exchange/conversation •  Build up trust in GIZ services by regular updates on achievements
  • Page 36GIZ Social Media Initiative by André Hartlapp26.02.13
  • Page 37 Sharing (YouTube) GIZ Social Media Initiative by André Hartlapp26.02.13 •  Page Subscription •  2. Search Engine (!) •  GIZ Project Playlists •  YouTube Classroom •  Live Broadcasting
  • Page 38 Sharing (YouTube) – Summary GIZ Social Media Initiative by André Hartlapp26.02.13 •  High emotional content brings GIZ Cambodia’s activity to life •  Easy sharing & embedding of GIZ Cambodia’s SM channels •  Second biggest search engine increases weblog-traffic (visits) •  Archive: project documentaries, educational- and image movies •  “Lean forward” to “lean back”- transformation through device- syndication (future television)
  • Page 39 Sharing (YouTube) – Devices GIZ Social Media Initiative by André Hartlapp26.02.13
  • Page 40GIZ Social Media Initiative by André Hartlapp26.02.13
  • Page 41 Connecting (Google maps) GIZ Social Media Initiative by André Hartlapp26.02.13
  • Page 42 Connecting (Google maps) – Products GIZ Social Media Initiative by André Hartlapp26.02.13
  • Page 43 Connecting (Google maps) – Technology GIZ Social Media Initiative by André Hartlapp26.02.13
  • Page 44 Connecting (Google maps) – Technology GIZ Social Media Initiative by André Hartlapp26.02.13
  • Page 45 Connecting (Google maps) – Summary GIZ Social Media Initiative by André Hartlapp26.02.13 •  GIZ’s program/project activities shown within the global village (KH) •  GIZ location guide incl. multimedia introduction (photo/video/graphics) •  Exact GIS localization (+ visualization) of GIZ programs and projects •  SEO-/Google-impact due to “easy-links” to every program/project
  • Page 46GIZ Social Media Initiative by André Hartlapp26.02.13
  • Page 47GIZ Social Media Initiative by André Hartlapp26.02.13 Social Media Initiative – Corporate Design
  • Page 48GIZ Social Media Initiative by André Hartlapp26.02.13 Social Media Initiative – Corporate Design
  • Page 49 Social Media Initiative – Workflow GIZ Social Media Initiative by André Hartlapp26.02.13 •  Monthly sector update (projects: 4x per year) •  E.g. training, workshop, publication, other event •  Multimedia (text, photo, video, audio, animation) •  Approval by CD or DCD (+ check native speaker) •  Publication & distribution through specific, suitable Social Media Channel(s)
  • Page 50GIZ Social Media Initiative by André Hartlapp26.02.13 Thank You Very Much For Your Attentions! Questions?