Ryan Hanley Case Study IIA of IL 2012

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How to generate revenue through Content Marketing

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Ryan Hanley Case Study IIA of IL 2012

  1. 1. A Case Study inSuccess Online How to generate revenue through content marketing
  2. 2. Our Goals for Today• What is Content Marketing and SEO• My SEO Experiment• How Facebook & Google+ fit in• HOW to generate new business revenue from content marketing and SEO• Action-items to dominate your local market online using content marketing and SEO
  3. 3. Why Search?
  4. 4. Why Not Social Media?
  5. 5. ContentMarketing and SEO
  6. 6. Content Marketing - is a marketing technique ofcreating and distributing relevant and valuable content toattract, acquire, and engage a clearly defined and understoodtarget audience - with the objective of driving profitablecustomer action.SEO (Search Engine Optimization) - is theprocess of improving the visibility of a website or blog in asearch engines "natural," or un-paid ("organic“) search results.
  7. 7. Everyday I watch so many brilliant people withinvaluable life and business experience come to theblogosphere and approach itall as if they’re starting from scratch. - Srinivas Rao
  8. 8. Today you deliver value, Tomorrow you build a relationship.
  9. 9. Worn Calipers and SEO
  10. 10. My SEO Experiment• Answer 100 Questions – By video – Two minutes of less – Post on YouTube• Create a corresponding blog post – Embed YouTube video in the blog post• Post link directly in Facebook• Post link directly in Google+• Post link directly in LinkedIN – and Relevant Groups• Put links to post in email newsletter
  11. 11. Where do I get content?• Client questions • The weather• CE Classes • Safety tips• Trade magazine • Other insurance• Community events agencies• Charitable events • Your own experience• Employee success • New technology• Testimonials • Market changes• Case studies • Industry events
  12. 12. “If you could only have oneinsurance question answered what would it be?” ACTION ITEM #1
  13. 13. No Action No Traffic
  14. 14. Lots of Action Lots of Traffic
  15. 15. Search Traffic
  16. 16. $4,975 In 3 days
  17. 17. 15 MINUTES A DAY
  18. 18. 7 DAYS A WEEK
  19. 19. FOR 100 DAYS
  20. 20. EQUALS A LITTLE MORE 3WORK DAYS
  21. 21. $4,975
  22. 22. $3.32 A MINUTE
  23. 23. $200 a Hour
  24. 24. 47$200 an $1,600 a $8,000 a $376,000 Weeks of Hour Day Week a Year Work
  25. 25. http://socialtriggers.com/perfect-blog-post/
  26. 26. WhereyoupositionyourCall-to-Actionmatters
  27. 27. Linkdeep intoyour blogto helpsearchenginesindexyourcontent
  28. 28. Addingvideogivesvisitors aquick easyway toconnecton apersonallevel
  29. 29. Tellvisitorsexactlywhat youwant themto doACTION ITEM #2
  30. 30. You Have to ASK for the Business
  31. 31. Digital and Social MarketingStrategies Reverse the Flow of Value from Provider to Consumer
  32. 32. Action-Items for Next Week1. Write down client questions2. Place Calls-to-Action on website and blog
  33. 33. Questions
  34. 34. Thank You• Ryan Hanley – Twitter: @RyanHanley_Com – Web: www.RyanHanley.com – Email: ryan@ryanhanley.com• The GROW Program: www.GrowProgram.comI wish you all Success in your Online Marketing!
  35. 35. Generating Revenue Online Workshop Presented by Jason Cass, CIC & Ryan Hanley, CIC“The GROW mission is to provide every Independent Insurance Agent with the tools and knowledge to generate revenue from their online activities” www.growprogram.com

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