A Case Study inSuccess Online How to generate revenue through content marketing
Our Goals for Today• What is Content Marketing and SEO• My SEO Experiment• How Facebook & Google+ fit in• HOW to generate new business revenue from content marketing and SEO• Action-items to dominate your local market online using content marketing and SEO
Content Marketing - is a marketing technique ofcreating and distributing relevant and valuable content toattract, acquire, and engage a clearly defined and understoodtarget audience - with the objective of driving profitablecustomer action.SEO (Search Engine Optimization) - is theprocess of improving the visibility of a website or blog in asearch engines "natural," or un-paid ("organic“) search results.
Everyday I watch so many brilliant people withinvaluable life and business experience come to theblogosphere and approach itall as if they’re starting from scratch. - Srinivas Rao
Today you deliver value, Tomorrow you build a relationship.
My SEO Experiment• Answer 100 Questions – By video – Two minutes of less – Post on YouTube• Create a corresponding blog post – Embed YouTube video in the blog post• Post link directly in Facebook• Post link directly in Google+• Post link directly in LinkedIN – and Relevant Groups• Put links to post in email newsletter
Where do I get content?• Client questions • The weather• CE Classes • Safety tips• Trade magazine • Other insurance• Community events agencies• Charitable events • Your own experience• Employee success • New technology• Testimonials • Market changes• Case studies • Industry events
“If you could only have oneinsurance question answered what would it be?” ACTION ITEM #1
Thank You• Ryan Hanley – Twitter: @RyanHanley_Com – Web: www.RyanHanley.com – Email: firstname.lastname@example.org• The GROW Program: www.GrowProgram.comI wish you all Success in your Online Marketing!
Generating Revenue Online Workshop Presented by Jason Cass, CIC & Ryan Hanley, CIC“The GROW mission is to provide every Independent Insurance Agent with the tools and knowledge to generate revenue from their online activities” www.growprogram.com