Lean + UX = AwesomeUser Experience +Lean approaches =Product Decision-making        +WED, AUGUST 22, 2012
TWEET!                Kate Rutter, Co-Founder & Principal                        @katerutter                         @luxr...
so...              You have an               idea for a                product.             How do you                    ...
UX ≠ UILUXR.CO   AUGUST 2012
ProductLUXR.CO   AUGUST 2012
UILUXR.CO   AUGUST 2012
UX = mmmmmmLUXR.CO   AUGUST 2012
The rub    UX is intangible. It can fall into the “I know it    when I see it” category.    But that doesnʼt help us make ...
cold-sweat questions                        use this?    Why   Who will                         care will the             ...
with a bit of tweaking... Who is it for? this?         ill use                             Why  W ho w                    ...
UX = clear language Who is it for?                            ⤷   users  Why does it matter  to them?                     ...
oh, and by the way...                 Why do YOU care?                        ⤷                         Vision &          ...
damn. That’s a lot of stuff.LUXR.CO   AUGUST 2012
UX = a simple stack Who is it for?                            ⤷   users  Why does it matter  to them?                     ...
UX = a simple stack                         Users                                         I need...                       ...
UX + Lean = <3                                    BUILD Customer                   Users                                  ...
UX + Lean = <3                                    BUILD Customer                   Users                                  ...
UX = Story users                                     { needs & goals                               { uses                 ...
UX = Story     Bob     new entrepreneurMeet ____, a _______________.Bob needs to __________________________           feel...
Are you ready to merge?LUXR.CO   AUGUST 2012
Is your team in synch?LUXR.CO   AUGUST 2012
Are you ready for roll-on?LUXR.CO   AUGUST 2012
Your UX story How ready are you for roll-on? When you (and everyone on your team) can tell this story clearly and crisply....
so...              You have an               idea for a                product.            Now you can                    ...
UX == big picture              You have an               idea for a                product.LUXR.CO   AUGUST 2012
Go be awesome.LUXR.CO   AUGUST 2012
About LUXr    LUXrʼs mission is to educate early-stage entrepreneurs on    effective practices to deliver products that cu...
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GROWtalks - UX + Lean = Awesome

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Kate is a User Experience strategist and designer with a talent for bringing companies and customers closer together through lean strategies, inventive design and participatory practices. Kate’s background spans technology, marketing, interactive media, business management and organizational development.

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GROWtalks - UX + Lean = Awesome

  1. 1. Lean + UX = AwesomeUser Experience +Lean approaches =Product Decision-making +WED, AUGUST 22, 2012
  2. 2. TWEET! Kate Rutter, Co-Founder & Principal @katerutter @luxrcoLUXR.CO AUGUST 2012
  3. 3. so... You have an idea for a product. How do you know itLUXR.CO AUGUST 2012 doesn’t suck?
  4. 4. UX ≠ UILUXR.CO AUGUST 2012
  5. 5. ProductLUXR.CO AUGUST 2012
  6. 6. UILUXR.CO AUGUST 2012
  7. 7. UX = mmmmmmLUXR.CO AUGUST 2012
  8. 8. The rub UX is intangible. It can fall into the “I know it when I see it” category. But that doesnʼt help us make stuff. It just helps us critique stuff. Which isnʼt useful. So, how can we think about UX in a way that helps inspire the right kinds of ideas and guide decisions?LUXR.CO AUGUST 2012
  9. 9. cold-sweat questions use this? Why Who will care will the ? y an it do What c le will that peop pay for? ur es fe at W m at st h o How does everything re rtant? a o fit together? i mpLUXR.CO AUGUST 2012
  10. 10. with a bit of tweaking... Who is it for? this? ill use Why W ho w care will the Why does it matter ? y to them? an it do What c le will What hat peop that t can they do pay fo ? they couldnʼtrdo before? ur es fe at What features do they need to do that? W m at st h o How do those features a How does re rtant? everything fit together? fit together? im poLUXR.CO AUGUST 2012
  11. 11. UX = clear language Who is it for? ⤷ users Why does it matter to them? ⤷ needs & goals What can they do that ⤷ they couldnʼt do before? uses What features do they ⤷ features need to do that? How do those features ⤷ product, fit together? brand & voiceLUXR.CO AUGUST 2012
  12. 12. oh, and by the way... Why do YOU care? ⤷ Vision & valuesLUXR.CO AUGUST 2012
  13. 13. damn. That’s a lot of stuff.LUXR.CO AUGUST 2012
  14. 14. UX = a simple stack Who is it for? ⤷ users Why does it matter to them? ⤷ needs & goals What can they do that ⤷ they couldnʼt do before? uses What features do they ⤷ features F need to do that? UI goes here How do those features ⤷ ⤷ product, fit together? brand & voiceLUXR.CO AUGUST 2012
  15. 15. UX = a simple stack Users I need... Needs I want... My goal is... Vision & values Mary can... Uses Features sketches, prototypes, pixels ProductLUXR.CO AUGUST 2012
  16. 16. UX + Lean = <3 BUILD Customer Users LEARN MEASURE development I need... or...user research Needs I want... My goal is... Vision & values Sketches & Mary can... prototypes Uses before UI. Before code. Features Experiments, sketches, MVPs, Metrics prototypes, pixels and...usability testing ProductLUXR.CO AUGUST 2012
  17. 17. UX + Lean = <3 BUILD Customer Users LEARN MEASURE development I need... or...user research Needs I want... My goal is... Vision & values Sketches & Mary can... prototypes Uses before UI. Before code. Features Experiments, sketches, MVPs, Metrics prototypes, pixels and...usability testing ProductLUXR.CO AUGUST 2012
  18. 18. UX = Story users { needs & goals { uses { features { product, brand & voice {LUXR.CO AUGUST 2012
  19. 19. UX = Story Bob new entrepreneurMeet ____, a _______________.Bob needs to __________________________ feel confident in his product design decisions _______________________.With ____________, ___ can interview customers LUXr-in-a-box Bob ________________ validate assumptionsand __________________,using hands-on materials and _________________ _______________ online video coaching simple to completein a way thatʼs ________________,warm & engaging and _____.______________, funLUXR.CO AUGUST 2012
  20. 20. Are you ready to merge?LUXR.CO AUGUST 2012
  21. 21. Is your team in synch?LUXR.CO AUGUST 2012
  22. 22. Are you ready for roll-on?LUXR.CO AUGUST 2012
  23. 23. Your UX story How ready are you for roll-on? When you (and everyone on your team) can tell this story clearly and crisply. And when youʼve validated it with real people in the real world, you are invincible. You can make things faster, smoother, and with more confidence.LUXR.CO AUGUST 2012
  24. 24. so... You have an idea for a product. Now you can make sure it doesn’t suck.LUXR.CO AUGUST 2012
  25. 25. UX == big picture You have an idea for a product.LUXR.CO AUGUST 2012
  26. 26. Go be awesome.LUXR.CO AUGUST 2012
  27. 27. About LUXr LUXrʼs mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy.Residency Core Workshops Advising Curriculum10 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] info@luxr.co • http://luxr.co Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] twitter: @luxrco • www.facebook.com/LUXrInc Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]image credits• via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal• http://blog.westendmotorsports.com/2012/04/19/50-safety-tips-and-riding-pointers/• http://www.motorcycledaily.com/2010/03/30march10lanesplitting/• http://www.flickr.com/photos/pompien/6160278603/LUXR.CO AUGUST 2012

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