Scalable & Repeatable Business Models    Scott Kveton - August 22nd, 2012                                            * Con...
3 tales & 3 lessonsWednesday, August 15, 12
Father, geek, foodie, pizza     maker & bacon lover.Wednesday, August 15, 12
OpenIDWednesday, August 15, 12
Tale #1: For the love of baconWednesday, August 15, 12
I sold bacon on the Internet.Wednesday, August 15, 12
WTF?!Wednesday, August 15, 12
Timeline                     • Have few beers with friends                     • Joke about “selling bacon on the Internet...
Launch in 30 days.Wednesday, August 15, 12
Wednesday, August 15, 12
Figure it out: Go!  •Fulfillment              •Content  •Inventory               •Price Points  •Website technology      •P...
Wednesday, August 15, 12
Wednesday, August 15, 12
Technologies we used         • Google Checkout                   • Bank of America         • JS-Kit – Reviews             ...
We did it in 21 days.Wednesday, August 15, 12
Lesson #1: Ship fast and see if the       market is thereWednesday, August 15, 12
Tale #2: For the love of airships.Wednesday, August 15, 12
Wednesday, August 15, 12
@kveton’s office                                  @robotadam                           @steve918                            ...
Guidelines                     1. Business model from day 1.                     2. Launch in 30 days or less.            ...
How do you tell everybody in the                       world about your company?Wednesday, August 15, 12
Getting the word outWednesday, August 15, 12
Getting the word outWednesday, August 15, 12
1 of 4 cartsWednesday, August 15, 12
Wednesday, August 15, 12
Perfect target audience:                           •Rabid developers                           •Captive audience          ...
End of the line                           WWDC June 9th, 2009Wednesday, August 15, 12
Wednesday, August 15, 12
Wednesday, August 15, 12
Started with “Basic” & “Call for pricing”Wednesday, August 15, 12
Wednesday, August 15, 12
Lesson #2: You will spend a shit ton       of time on pricing and packaging.       Think long and hard about it.Wednesday,...
Tale #3: Location FTW.Wednesday, August 15, 12
Wednesday, August 15, 12
Wednesday, August 15, 12
Lesson #3: Your customers will tell       you what you’re supposed to sell       them. Not Techcrunch.Wednesday, August 15...
Conclusion:                • Launch early, find your market                • Think hard on pricing/packaging               ...
Q&A        scott@urbanairship.com                                 * Confidential *Wednesday, August 15, 12
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GROWtalks - Scalable and Repeatable Business Models - Scott Kvetin Urban Airship

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Scott Kveton is the co-founder and CEO of Urban Airship, which helps the world's top brands do great things in mobile. Kveton is widely recognized as an expert on mobile app strategy, user engagement and cloud infrastructure, and was named a Top 10 Mobile Mover for 2012 by VentureBeat.

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GROWtalks - Scalable and Repeatable Business Models - Scott Kvetin Urban Airship

  1. 1. Scalable & Repeatable Business Models Scott Kveton - August 22nd, 2012 * Confidential *Wednesday, August 15, 12
  2. 2. 3 tales & 3 lessonsWednesday, August 15, 12
  3. 3. Father, geek, foodie, pizza maker & bacon lover.Wednesday, August 15, 12
  4. 4. OpenIDWednesday, August 15, 12
  5. 5. Tale #1: For the love of baconWednesday, August 15, 12
  6. 6. I sold bacon on the Internet.Wednesday, August 15, 12
  7. 7. WTF?!Wednesday, August 15, 12
  8. 8. Timeline • Have few beers with friends • Joke about “selling bacon on the Internet” • Talk trash about it • Buy domain name • Realize you’re committed (aka “oh shit”) • Set a date • Go!Wednesday, August 15, 12
  9. 9. Launch in 30 days.Wednesday, August 15, 12
  10. 10. Wednesday, August 15, 12
  11. 11. Figure it out: Go! •Fulfillment •Content •Inventory •Price Points •Website technology •Product – Bacon •Promotion/marketing •Product – T-ShirtsWednesday, August 15, 12
  12. 12. Wednesday, August 15, 12
  13. 13. Wednesday, August 15, 12
  14. 14. Technologies we used • Google Checkout • Bank of America • JS-Kit – Reviews • Endicia – Postage • IntenseDebate – comments • USPS – Shipping • WordPress – Blog • HP - inkjet printer • AWS – Backups • iMovie, Photoshop • Vimeo – vids • Craigslist - Fridges/Freezers • Ads: Google, Facebook & MySpace • Friends – Models • Google Analytics • Designer - Wives • RingCentral - Phone/Fax • UserVoice – Feedback • Linode – Hosting • MyCorporation.comWednesday, August 15, 12
  15. 15. We did it in 21 days.Wednesday, August 15, 12
  16. 16. Lesson #1: Ship fast and see if the market is thereWednesday, August 15, 12
  17. 17. Tale #2: For the love of airships.Wednesday, August 15, 12
  18. 18. Wednesday, August 15, 12
  19. 19. @kveton’s office @robotadam @steve918 @mtrichardson August 28th, 2008 Photo credit: Jacob Kaplan-MossWednesday, August 15, 12
  20. 20. Guidelines 1. Business model from day 1. 2. Launch in 30 days or less. 3. Company name must have “Airship” in it.Wednesday, August 15, 12
  21. 21. How do you tell everybody in the world about your company?Wednesday, August 15, 12
  22. 22. Getting the word outWednesday, August 15, 12
  23. 23. Getting the word outWednesday, August 15, 12
  24. 24. 1 of 4 cartsWednesday, August 15, 12
  25. 25. Wednesday, August 15, 12
  26. 26. Perfect target audience: •Rabid developers •Captive audience •Been in line for hours •Don’t tend to think ahead WWDC June 9th, 2009Wednesday, August 15, 12
  27. 27. End of the line WWDC June 9th, 2009Wednesday, August 15, 12
  28. 28. Wednesday, August 15, 12
  29. 29. Wednesday, August 15, 12
  30. 30. Started with “Basic” & “Call for pricing”Wednesday, August 15, 12
  31. 31. Wednesday, August 15, 12
  32. 32. Lesson #2: You will spend a shit ton of time on pricing and packaging. Think long and hard about it.Wednesday, August 15, 12
  33. 33. Tale #3: Location FTW.Wednesday, August 15, 12
  34. 34. Wednesday, August 15, 12
  35. 35. Wednesday, August 15, 12
  36. 36. Lesson #3: Your customers will tell you what you’re supposed to sell them. Not Techcrunch.Wednesday, August 15, 12
  37. 37. Conclusion: • Launch early, find your market • Think hard on pricing/packaging • Listen to your customersWednesday, August 15, 12
  38. 38. Q&A scott@urbanairship.com * Confidential *Wednesday, August 15, 12

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