0
Growing Your Product

What happens after product-market
fit
Brian Krausz
Facebook Engineer
January 30, 2014
Who am I?
▪

GazeHawk
▪

Eye tracking startup

▪

YC/500s funded

!
▪

Facebook since 2012
▪

Web, iOS, infrastructure
When do you grow?
When do you grow?
!
After you find product market
fit
Don’t Waste Effort on Premature Growth

“You can always feel when product/market fit isn't happening
… and you can always ...
Early-stage Growth
“The Happy Path”
The Happy Path
▪

Be the easiest path forward
for your users
!

▪

Go where your users are
!

▪

Minimize decisions
▪

“Th...
Your new users

▪

Not acclimated to your product
!

▪

Less like you than your current users are
!

▪

Using less-tested ...
Where do you focus your effort?
▪

It depends on your users

▪

Go where your new users
are
▪
▪

International (not just
l...
International

Rest of World
Asia
Europe
US & Canada

MAU by region (in Millions)
1,200

960

720

480

207
196

225
212

...
Mobile

Mobile-Only MAU (in Millions)
260

254
219

208
189
156

104

157
126

52

0

Q3'12

Facebook Earnings Report, Q3 ...
Early-stage Growth
Tooling
Growth Tools ~= Engagement
Tools
A/B Testing
Data Analytics
Dashboard

Anything!
A Word on Data
▪

Dashboards!
▪
▪

▪

Rallying cry for your team
Makes arguments shorter

Pick a few metrics to optimize
▪...
Late-stage Growth
Tooling
Balance data with analytics capabilities
!
▪

Invest in both
▪

Analytics are usually
under-invested in

!
▪

Re-evaluate ...
Questions?
bkrausz@fb.com
fb.com/bkrausz
(c) 2009 Facebook, Inc. or its licensors.  "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1....
GROWtalks - Grow Like an Olympian, Know What Fast Really Means - Brian Krausz
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GROWtalks - Grow Like an Olympian, Know What Fast Really Means - Brian Krausz

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GROWtalks Vancouver - January 30th, 2014

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Transcript of "GROWtalks - Grow Like an Olympian, Know What Fast Really Means - Brian Krausz"

  1. 1. Growing Your Product What happens after product-market fit Brian Krausz Facebook Engineer January 30, 2014
  2. 2. Who am I? ▪ GazeHawk ▪ Eye tracking startup ▪ YC/500s funded ! ▪ Facebook since 2012 ▪ Web, iOS, infrastructure
  3. 3. When do you grow? When do you grow? ! After you find product market fit
  4. 4. Don’t Waste Effort on Premature Growth “You can always feel when product/market fit isn't happening … and you can always feel product/market fit when it's happening.” - Marc Andreesen ▪ Engagement has more ancillary benefits ▪ ▪ ▪ Better press & morale Overlaps with growth anyway Maximize growth ROI ▪ Even FB is careful here Quote: http://www.stanford.edu/class/ee204/ProductMarketFit.html
  5. 5. Early-stage Growth “The Happy Path”
  6. 6. The Happy Path ▪ Be the easiest path forward for your users ! ▪ Go where your users are ! ▪ Minimize decisions ▪ “The paradox of choice” The paradox of choice: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html
  7. 7. Your new users ▪ Not acclimated to your product ! ▪ Less like you than your current users are ! ▪ Using less-tested paths
  8. 8. Where do you focus your effort? ▪ It depends on your users ▪ Go where your new users are ▪ ▪ International (not just language, culture) ▪ ▪ Youth Mobile Don’t be afraid of big changes ▪ Ex: FB iOS Navigation
  9. 9. International Rest of World Asia Europe US & Canada MAU by region (in Millions) 1,200 960 720 480 207 196 225 212 245 234 268 255 288 277 304 298 327 346 362 319 339 351 253 261 269 272 276 221 229 239 246 176 179 183 186 189 193 195 198 199 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 240 0 Facebook Earnings Report, Q3 2013
  10. 10. Mobile Mobile-Only MAU (in Millions) 260 254 219 208 189 156 104 157 126 52 0 Q3'12 Facebook Earnings Report, Q3 2013 Q4'12 Q1'13 Q2'13 Q3'13
  11. 11. Early-stage Growth Tooling
  12. 12. Growth Tools ~= Engagement Tools
  13. 13. A/B Testing
  14. 14. Data Analytics
  15. 15. Dashboard Anything!
  16. 16. A Word on Data ▪ Dashboards! ▪ ▪ ▪ Rallying cry for your team Makes arguments shorter Pick a few metrics to optimize ▪ ▪ Double-edged sword ▪ ▪ ex: MAU/WAU/DAU, churn, revenue, user sentiment Data doesn’t tell you if you’re using the wrong data Whenever possible, pre-emptive logging is faster ▪ Analytics over A/B test logging: it lasts longer
  17. 17. Late-stage Growth Tooling
  18. 18. Balance data with analytics capabilities ! ▪ Invest in both ▪ Analytics are usually under-invested in ! ▪ Re-evaluate often ▪ “Move fast and break things”
  19. 19. Questions? bkrausz@fb.com fb.com/bkrausz
  20. 20. (c) 2009 Facebook, Inc. or its licensors.  "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0
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