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GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
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GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media

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Jeremy Toeman is CEO of Dijit Media, a venture-funded startup creating the ultimate "hyper-personalized TV guide". Jeremy is an accomplished speaker and has over 12 years experience in the TV ...

Jeremy Toeman is CEO of Dijit Media, a venture-funded startup creating the ultimate "hyper-personalized TV guide". Jeremy is an accomplished speaker and has over 12 years experience in the TV technology industry, including Mediabolic, Sling Media, Boxee, Clicker.com, VUDU, and others. Go Habs.

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  • Introduction
  • much of the population will enjoy more and more Extreme Mobility at an accelerating pace during the next several years
  • http://www.statisticbrain.com/pandora-radio-statistics/
  • expect individuals will accelerate Extreme Personalization as it becomes clearer that they have the ability to do so and that doing so is socially acceptable
  • Comcast makes an App!?Time Warner is on a smart TV app?
  • Smart TVSocial TV2nd Screen
  • Biggest danger of all
  • AMC - Dish
  • (JT:guide).

GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media Presentation Transcript

  • How mobility is creatingopportunity in the TV industry Jeremy Toeman CEO, Dijit Media @jtoeman
  • By 2013, 5.9B Mobile Subscribers
  • By 2014, 76.9B App Downloads
  • 98% of Ppl Use Mobiles… At home.
  • Trend 1: Extreme Mobility
  • 38% of US Households have a DVR (this is not a DVR!)
  • Enough stats already!
  • Trend 2: Extreme Personalization
  • And now for... TV
  • 2 Things You Gotta Know
  • 1. Who’s in control?
  • 2. It’s Big. $500B/yr. BIG.Ok, so at $1.9 TRILLION/yr, the oil industry is bigger, but still, it’s pretty darn big. Plus this was a cool image.
  • TV Industry Quick Primer
  • How $ flows
  • Deals
  • Rights
  • Fail case study: HBO doesn’t go direct
  • How else to fail?
  • Paddle upstream
  • Think you are dealing with dinosaurs If only it would be as cool as in this picture…
  • Misunderstand consumers
  • A la carte/VOD? not escape
  • Cord cutting? Not escape
  • TVs aren’t Phones!
  • Big important trends = Opportunities I used this image because bacon.
  • Binge viewing
  • YouTube Channels
  • Turf Wars
  • TV Everywhere
  • iPad == TV set
  • Remember, this is still “just a hobby”
  • HOW TO WIN
  • Pick right part of $ flow to disrupt
  • Go disrupt it.
  • How mobility is creatingopportunity in the TV industry Jeremy Toeman CEO, Dijit Media @jtoeman