GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media

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Jeremy Toeman is CEO of Dijit Media, a venture-funded startup creating the ultimate "hyper-personalized TV guide". Jeremy is an accomplished speaker and has over 12 years experience in the TV …

Jeremy Toeman is CEO of Dijit Media, a venture-funded startup creating the ultimate "hyper-personalized TV guide". Jeremy is an accomplished speaker and has over 12 years experience in the TV technology industry, including Mediabolic, Sling Media, Boxee, Clicker.com, VUDU, and others. Go Habs.

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  • Introduction
  • much of the population will enjoy more and more Extreme Mobility at an accelerating pace during the next several years
  • http://www.statisticbrain.com/pandora-radio-statistics/
  • expect individuals will accelerate Extreme Personalization as it becomes clearer that they have the ability to do so and that doing so is socially acceptable
  • Comcast makes an App!?Time Warner is on a smart TV app?
  • Smart TVSocial TV2nd Screen
  • Biggest danger of all
  • AMC - Dish
  • (JT:guide).

Transcript

  • 1. How mobility is creatingopportunity in the TV industry Jeremy Toeman CEO, Dijit Media @jtoeman
  • 2. By 2013, 5.9B Mobile Subscribers
  • 3. By 2014, 76.9B App Downloads
  • 4. 98% of Ppl Use Mobiles… At home.
  • 5. Trend 1: Extreme Mobility
  • 6. 38% of US Households have a DVR (this is not a DVR!)
  • 7. Enough stats already!
  • 8. Trend 2: Extreme Personalization
  • 9. And now for... TV
  • 10. 2 Things You Gotta Know
  • 11. 1. Who’s in control?
  • 12. 2. It’s Big. $500B/yr. BIG.Ok, so at $1.9 TRILLION/yr, the oil industry is bigger, but still, it’s pretty darn big. Plus this was a cool image.
  • 13. TV Industry Quick Primer
  • 14. How $ flows
  • 15. Deals
  • 16. Rights
  • 17. Fail case study: HBO doesn’t go direct
  • 18. How else to fail?
  • 19. Paddle upstream
  • 20. Think you are dealing with dinosaurs If only it would be as cool as in this picture…
  • 21. Misunderstand consumers
  • 22. A la carte/VOD? not escape
  • 23. Cord cutting? Not escape
  • 24. TVs aren’t Phones!
  • 25. Big important trends = Opportunities I used this image because bacon.
  • 26. Binge viewing
  • 27. YouTube Channels
  • 28. Turf Wars
  • 29. TV Everywhere
  • 30. iPad == TV set
  • 31. Remember, this is still “just a hobby”
  • 32. HOW TO WIN
  • 33. Pick right part of $ flow to disrupt
  • 34. Go disrupt it.
  • 35. How mobility is creatingopportunity in the TV industry Jeremy Toeman CEO, Dijit Media @jtoeman