How mobility is creatingopportunity in the TV industry                Jeremy Toeman                CEO, Dijit Media       ...
By 2013, 5.9B Mobile Subscribers
By 2014, 76.9B App Downloads
98% of Ppl Use Mobiles… At home.
Trend 1: Extreme Mobility
38% of US Households have a DVR                  (this is not a DVR!)
Enough stats already!
Trend 2: Extreme Personalization
And now for... TV
2 Things You Gotta Know
1. Who’s in control?
2. It’s Big. $500B/yr. BIG.Ok, so at $1.9 TRILLION/yr, the oil industry is bigger, but still,              it’s pretty dar...
TV Industry Quick Primer
How $ flows
Deals
Rights
Fail case study: HBO doesn’t go direct
How else to fail?
Paddle upstream
Think you are dealing with dinosaurs            If only it would be as cool as in this picture…
Misunderstand consumers
A la carte/VOD? not escape
Cord cutting? Not escape
TVs aren’t Phones!
Big important trends = Opportunities              I used this image because bacon.
Binge viewing
YouTube Channels
Turf Wars
TV Everywhere
iPad == TV set
Remember, this is still “just a hobby”
HOW TO WIN
Pick right part of $ flow to disrupt
Go disrupt it.
How mobility is creatingopportunity in the TV industry                Jeremy Toeman                CEO, Dijit Media       ...
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media
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GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media

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Jeremy Toeman is CEO of Dijit Media, a venture-funded startup creating the ultimate "hyper-personalized TV guide". Jeremy is an accomplished speaker and has over 12 years experience in the TV technology industry, including Mediabolic, Sling Media, Boxee, Clicker.com, VUDU, and others. Go Habs.

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  • Introduction
  • much of the population will enjoy more and more Extreme Mobility at an accelerating pace during the next several years
  • http://www.statisticbrain.com/pandora-radio-statistics/
  • expect individuals will accelerate Extreme Personalization as it becomes clearer that they have the ability to do so and that doing so is socially acceptable
  • Comcast makes an App!?Time Warner is on a smart TV app?
  • Smart TVSocial TV2nd Screen
  • Biggest danger of all
  • AMC - Dish
  • (JT:guide).
  • GROW2012 - Redefining TV in a Mobile World - Jeremy Toeman Dijit Media

    1. 1. How mobility is creatingopportunity in the TV industry Jeremy Toeman CEO, Dijit Media @jtoeman
    2. 2. By 2013, 5.9B Mobile Subscribers
    3. 3. By 2014, 76.9B App Downloads
    4. 4. 98% of Ppl Use Mobiles… At home.
    5. 5. Trend 1: Extreme Mobility
    6. 6. 38% of US Households have a DVR (this is not a DVR!)
    7. 7. Enough stats already!
    8. 8. Trend 2: Extreme Personalization
    9. 9. And now for... TV
    10. 10. 2 Things You Gotta Know
    11. 11. 1. Who’s in control?
    12. 12. 2. It’s Big. $500B/yr. BIG.Ok, so at $1.9 TRILLION/yr, the oil industry is bigger, but still, it’s pretty darn big. Plus this was a cool image.
    13. 13. TV Industry Quick Primer
    14. 14. How $ flows
    15. 15. Deals
    16. 16. Rights
    17. 17. Fail case study: HBO doesn’t go direct
    18. 18. How else to fail?
    19. 19. Paddle upstream
    20. 20. Think you are dealing with dinosaurs If only it would be as cool as in this picture…
    21. 21. Misunderstand consumers
    22. 22. A la carte/VOD? not escape
    23. 23. Cord cutting? Not escape
    24. 24. TVs aren’t Phones!
    25. 25. Big important trends = Opportunities I used this image because bacon.
    26. 26. Binge viewing
    27. 27. YouTube Channels
    28. 28. Turf Wars
    29. 29. TV Everywhere
    30. 30. iPad == TV set
    31. 31. Remember, this is still “just a hobby”
    32. 32. HOW TO WIN
    33. 33. Pick right part of $ flow to disrupt
    34. 34. Go disrupt it.
    35. 35. How mobility is creatingopportunity in the TV industry Jeremy Toeman CEO, Dijit Media @jtoeman

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