Quality Over Quantity - Mobile Users Mater | Jarah Euston, Flurry
by Dealmaker Media on Aug 22, 2013
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Jarah Euston, Director, Analytics, Flurry ...
Jarah Euston, Director, Analytics, Flurry
How to identify, acquire and measure quality users for your mobile app.
The cost of building a quality app audience is dramatically increasing. Cost and quality of acquisition varies widely by channel, changes over time and different purchase volumes. To optimize your ROI of marketing spend, you can identify which channels deliver the best users based on engagement, monetization and more. Not every ad unit is created equal.
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