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Quality Over Quantity - Mobile Users Mater | Jarah Euston, Flurry

by on Aug 22, 2013

  • 518 views

Jarah Euston, Director, Analytics, Flurry ...

Jarah Euston, Director, Analytics, Flurry

How to identify, acquire and measure quality users for your mobile app.
The cost of building a quality app audience is dramatically increasing. Cost and quality of acquisition varies widely by channel, changes over time and different purchase volumes. To optimize your ROI of marketing spend, you can identify which channels deliver the best users based on engagement, monetization and more. Not every ad unit is created equal.

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Quality Over Quantity - Mobile Users Mater | Jarah Euston, Flurry Quality Over Quantity - Mobile Users Mater | Jarah Euston, Flurry Presentation Transcript