Lead by Design:
Bringing Design Culture into the
Industrial Internet Age
@gpetroff
2
3
4
5
6
7
8
9
10
POWER &
WATER
19%
28.3 B
ENERGY
MANAGEMENT
5%
7.4 B
OIL &
GAS
10%
15.2 B
HEALTHCARE
12%
18.3 B
AVIATION
14%
20.0 B
TRAN...
11
U.S.
$70.4 B
Canada &
The Americas
$13.2 B
Europe
$27.4 B
Asia Pacific
$24.5 B
Middle East,
Africa & Others
$11.9 B
201...
Things we are learning that have caused us
to shift our thinking
14
2010 Benchmark / Audit on Software @ GE
100’s of products released annually
14th largest software company
40+ platform typ...
18
19
20
21
BUT WILL WE GET IT RIGHT?
When the world is moving so fast...
ADDING DESIGN TO GE’S DNA
Business
“How do we
make money?”
Technology
“What can we build
and deliver to market?”
Design
“W...
WHY DESIGN MATTERS IN ALL OF THIS....
Shifting from “Think to Make” to “Make to Think”
ELABORATION REDUCTION
DESIGN PROCESS
“Sketching” “Prototyping”
Evidence in the Wild
JAWBONE UP
PHILLIPS HUE
AUTOMATIC
PEBBLE
TESLA
31
GE & QUIRKY
33
Thanks!
GE Design & Experience
Greg Petroff greg.petroff@ge.com
@gpetroff
Lead by Design: Bringing Design Culture into the Industrial Internet Age | Greg Petroff, GE
Lead by Design: Bringing Design Culture into the Industrial Internet Age | Greg Petroff, GE
Lead by Design: Bringing Design Culture into the Industrial Internet Age | Greg Petroff, GE
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Lead by Design: Bringing Design Culture into the Industrial Internet Age | Greg Petroff, GE

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Greg Petroff, Chief Experience Officer, GE

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Lead by Design: Bringing Design Culture into the Industrial Internet Age | Greg Petroff, GE

  1. 1. Lead by Design: Bringing Design Culture into the Industrial Internet Age @gpetroff
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. 10 POWER & WATER 19% 28.3 B ENERGY MANAGEMENT 5% 7.4 B OIL & GAS 10% 15.2 B HEALTHCARE 12% 18.3 B AVIATION 14% 20.0 B TRANSPORTATION 4% 5.6 B CAPITAL 31% 46.0 B HOME & BUSINESS SOLUTIONS 5% 8.0 B ~$147.4 Billion Revenue in 2012 $16.1 B Operating Earnings
  11. 11. 11 U.S. $70.4 B Canada & The Americas $13.2 B Europe $27.4 B Asia Pacific $24.5 B Middle East, Africa & Others $11.9 B 2012 revenues total $147.4 billion. 1 Includes U.S. exports to external customers 2 Includes $~5B from Other Global areas
  12. 12. Things we are learning that have caused us to shift our thinking
  13. 13. 14
  14. 14. 2010 Benchmark / Audit on Software @ GE 100’s of products released annually 14th largest software company 40+ platform types, multiple technologies 0 Consistent Technology or Experience strategy
  15. 15. 18
  16. 16. 19
  17. 17. 20
  18. 18. 21
  19. 19. BUT WILL WE GET IT RIGHT? When the world is moving so fast...
  20. 20. ADDING DESIGN TO GE’S DNA Business “How do we make money?” Technology “What can we build and deliver to market?” Design “What do people and organizations need and desire?”
  21. 21. WHY DESIGN MATTERS IN ALL OF THIS.... Shifting from “Think to Make” to “Make to Think”
  22. 22. ELABORATION REDUCTION DESIGN PROCESS “Sketching” “Prototyping”
  23. 23. Evidence in the Wild
  24. 24. JAWBONE UP
  25. 25. PHILLIPS HUE
  26. 26. AUTOMATIC
  27. 27. PEBBLE
  28. 28. TESLA 31
  29. 29. GE & QUIRKY
  30. 30. 33
  31. 31. Thanks! GE Design & Experience Greg Petroff greg.petroff@ge.com @gpetroff
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