Hooked: How to Build Habit-Forming Technologies | Nir Eyal, NirAndFar.com
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Nir Eyal, Behavior Engineer, NirAndFar.com ...
Nir Eyal, Behavior Engineer, NirAndFar.com
In an age of ever-increasing distractions, quickly creating customer habits is a key characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?
Attendees will learn:
- The common design patterns of habit-forming products.
- An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
- Practical steps for leading a habit design process to ensure your product is used regularly.
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