Design ThinkingDesign Thinking
Your Startup Idea
Design Thinking Says:Design Thinking Says:
Live the ProblemLive the Problem
(Be a beginner again)(Be a beginner again)
Cre...
Launch a piece of crapLaunch a piece of crap
Do it fast & CheapDo it fast & Cheap
Iterate, iterate, iterateIterate, iterat...
My JourneyMy Journey
Using design thinking to not just find
my next company but the
my mission for the next 10 years
Also ...
One Day After Google Bought Like.comOne Day After Google Bought Like.com
I had a Massive Chest Pain in 10K RaceI had a Mas...
My Dad and Father-in-lawMy Dad and Father-in-law
Cardiac IssuesCardiac Issues
Which Digital HealthWhich Digital Health
Mission?Mission?
LaLa
bb
ImIm
popo
rtrt
Get fit yourself before you buildGet fit yourself before you build
an app to help othersan app to help others
30 9
119 80
...
Step 1.1 : Live The ExperienceStep 1.1 : Live The Experience
Bought and Used Every QS DeviceBought and Used Every QS Devic...
3 week abandonment3 week abandonment
no variance no usageno variance no usage
quantified us > quantified selfquantified us...
Step 1.2: Live The ExperienceStep 1.2: Live The Experience
Tried Almost Every Eating StrategyTried Almost Every Eating Str...
28 good decisions vs 428 good decisions vs 4
Varying each day keyVarying each day key
Exclusion Diets easier thanExclusion...
Step 1.3: Live The ExperienceStep 1.3: Live The Experience
Tried many exercise strategiesTried many exercise strategies
Tr...
Cross training keyCross training key
Very high intensity > long timeVery high intensity > long time
Strength better than c...
Step 2.1 Primary LearningStep 2.1 Primary Learning
Endocrinology ClassesEndocrinology Classes
Endocrinology ClassesEndocri...
Step 2.2 Primary LearningStep 2.2 Primary Learning
Reviewed 742 journal articlesReviewed 742 journal articles
Reviewed 742...
Step 2.3 Primary LearningStep 2.3 Primary Learning
Big data analysis of 12 years of CDC dataBig data analysis of 12 years ...
CDC insightsCDC insights
PVC Pipe = skinny ;-)PVC Pipe = skinny ;-)
Norms set for white (Vitamin D)Norms set for white (Vi...
Metabolically fit by ageMetabolically fit by age
18-24 25-34 35-44 45-54 55-64
51%
(11M)
39%
(15M)
30%
(12M)
16%
(7M)
7%
(...
Step 2.4 Primary LearningStep 2.4 Primary Learning
Surveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide
...
(Over the years)(Over the years)
Step 3.0 : Create Lots of OptionsStep 3.0 : Create Lots of Options
Step 3.1 : Do It In a Breadth First WayStep 3.1 : Do It In a Breadth First Way
Need
Market
Team
Comp
etc
Idea 1
Need
Marke...
What if all Vegetables were free?What if all Vegetables were free?
Super Human Hearing (Focused)Super Human Hearing (Focus...
+ Psychographic Combos+ Psychographic Combos
Single Moms
Iron Pumping
Baby Boomers
Skinny Fat
Adaptive ideasAdaptive ideas
Generative
Can’t Survey to
Adaptive
Can Survey to
?
beach headbeach head
Mining Asteroids Mining Construction
Debris
Why Does This Matter?Why Does This Matter?
I know tech and that is the industry i amI know tech and that is the industry i...
Are you sure you are in tech?Are you sure you are in tech?
If you are not in KansasIf you are not in Kansas
anymoreanymore
Use Design ThinkingUse Design Thinking
twitter: @munjalshahtwitter: @munjalshah
grow2013@munjal.comgrow2013@munjal.com
grow2013@munjal.comgrow2013@munjal.com
gro...
The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures
The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures
The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures
The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures
Upcoming SlideShare
Loading in...5
×

The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

195

Published on

Munjal Shah, EIR, Charles River Ventures

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
195
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

  1. 1. Design ThinkingDesign Thinking Your Startup Idea
  2. 2. Design Thinking Says:Design Thinking Says: Live the ProblemLive the Problem (Be a beginner again)(Be a beginner again) Create Lots of OptionsCreate Lots of Options Refine and executeRefine and execute
  3. 3. Launch a piece of crapLaunch a piece of crap Do it fast & CheapDo it fast & Cheap Iterate, iterate, iterateIterate, iterate, iterate Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram! Hope you get Instagram!Hope you get Instagram!
  4. 4. My JourneyMy Journey Using design thinking to not just find my next company but the my mission for the next 10 years Also used this methodology to help three companies that I am on the board of.
  5. 5. One Day After Google Bought Like.comOne Day After Google Bought Like.com I had a Massive Chest Pain in 10K RaceI had a Massive Chest Pain in 10K Race
  6. 6. My Dad and Father-in-lawMy Dad and Father-in-law Cardiac IssuesCardiac Issues
  7. 7. Which Digital HealthWhich Digital Health Mission?Mission? LaLa bb ImIm popo rtrt
  8. 8. Get fit yourself before you buildGet fit yourself before you build an app to help othersan app to help others 30 9 119 80 105 74 42 48
  9. 9. Step 1.1 : Live The ExperienceStep 1.1 : Live The Experience Bought and Used Every QS DeviceBought and Used Every QS Device Bought and Used Every QS DeviceBought and Used Every QS Device
  10. 10. 3 week abandonment3 week abandonment no variance no usageno variance no usage quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self quantified us > quantified selfquantified us > quantified self
  11. 11. Step 1.2: Live The ExperienceStep 1.2: Live The Experience Tried Almost Every Eating StrategyTried Almost Every Eating Strategy Tried Almost Every Eating StrategyTried Almost Every Eating Strategy
  12. 12. 28 good decisions vs 428 good decisions vs 4 Varying each day keyVarying each day key Exclusion Diets easier thanExclusion Diets easier than Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting Counting but Most is CountingCounting but Most is Counting
  13. 13. Step 1.3: Live The ExperienceStep 1.3: Live The Experience Tried many exercise strategiesTried many exercise strategies Tried many exercise strategiesTried many exercise strategies
  14. 14. Cross training keyCross training key Very high intensity > long timeVery high intensity > long time Strength better than cardioStrength better than cardio Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone Crossfit injury proneCrossfit injury prone
  15. 15. Step 2.1 Primary LearningStep 2.1 Primary Learning Endocrinology ClassesEndocrinology Classes Endocrinology ClassesEndocrinology Classes
  16. 16. Step 2.2 Primary LearningStep 2.2 Primary Learning Reviewed 742 journal articlesReviewed 742 journal articles Reviewed 742 journal articlesReviewed 742 journal articles
  17. 17. Step 2.3 Primary LearningStep 2.3 Primary Learning Big data analysis of 12 years of CDC dataBig data analysis of 12 years of CDC data Big data analysis of 12 years of CDC dataBig data analysis of 12 years of CDC data
  18. 18. CDC insightsCDC insights PVC Pipe = skinny ;-)PVC Pipe = skinny ;-) Norms set for white (Vitamin D)Norms set for white (Vitamin D) Indian less lean, Black moreIndian less lean, Black more Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat % Diet soda > Body fat %Diet soda > Body fat %
  19. 19. Metabolically fit by ageMetabolically fit by age 18-24 25-34 35-44 45-54 55-64 51% (11M) 39% (15M) 30% (12M) 16% (7M) 7% (2M)
  20. 20. Step 2.4 Primary LearningStep 2.4 Primary Learning Surveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide Surveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide
  21. 21. (Over the years)(Over the years)
  22. 22. Step 3.0 : Create Lots of OptionsStep 3.0 : Create Lots of Options
  23. 23. Step 3.1 : Do It In a Breadth First WayStep 3.1 : Do It In a Breadth First Way Need Market Team Comp etc Idea 1 Need Market Team Comp etc Idea 2 Need Market Team Comp etc Idea 3 Need Market Team Comp etc Idea 4 Need Market Team Comp etc Idea 5 Do this Notthis
  24. 24. What if all Vegetables were free?What if all Vegetables were free? Super Human Hearing (Focused)Super Human Hearing (Focused)
  25. 25. + Psychographic Combos+ Psychographic Combos Single Moms Iron Pumping Baby Boomers Skinny Fat
  26. 26. Adaptive ideasAdaptive ideas Generative Can’t Survey to Adaptive Can Survey to
  27. 27. ?
  28. 28. beach headbeach head Mining Asteroids Mining Construction Debris
  29. 29. Why Does This Matter?Why Does This Matter? I know tech and that is the industry i amI know tech and that is the industry i am already in.already in. I know tech and that is the industry i amI know tech and that is the industry i am already in.already in. I know tech and that is the industry i amI know tech and that is the industry i am already in.already in. I know tech and that is the industry i amI know tech and that is the industry i am already in.already in.
  30. 30. Are you sure you are in tech?Are you sure you are in tech?
  31. 31. If you are not in KansasIf you are not in Kansas anymoreanymore Use Design ThinkingUse Design Thinking
  32. 32. twitter: @munjalshahtwitter: @munjalshah grow2013@munjal.comgrow2013@munjal.com grow2013@munjal.comgrow2013@munjal.com grow2013@munjal.comgrow2013@munjal.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×