Create a Dead Simple
Process for Building
Great Product

@mtippett

tippett.org

#GROWtalks
Uncharted
Territory

#GROWtalks
#GROWtalks
#GROWtalks
#GROWtalks
#GROWtalks
Greetings, people of India.

#GROWtalks
What You Need for Your
Voyage
#GROWtalks
Navigational Tools
vs
Playbooks & Recipes
#GROWtalks
1. Know Your Environment
Corporate

Startup

New Space

Existing Space

High Growth

Indie
#GROWtalks
2. Know Your Vessel
Range - What’s Your Runway?

Speed - How Fast Can it Go?

Crew - How Good are They?
#GROWtalks
3. Know Your Market
Economics

Distribution

Competition
#GROWtalks
4. Know Your Product
Features

Benefits

Usage
#GROWtalks
5. Know How it Ends
When Does it End?

What Does the End Look Like?

What are the Odds?
#GROWtalks
Know

Environment
Vessel
Market
Product
End Game
#GROWtalks
#GROWtalks
#GROWtalks
Navigational Hacks

#GROWtalks
#GROWtalks
#GROWtalks
#GROWtalks
#GROWtalks
Product Meets Market
Discover Customer Needs

Ideate & Build

Launch
#GROWtalks
Jobs to be Done

“People don’t want a quarter-inch drill,
they want a quarter-inch hole.”
Theodore Levitt

#GROWtalks
Discover Customer Needs
Ask What Jobs Need to be Done

Rank and Order

Cut off when MVP
#GROWtalks
Jobs to be Done

#GROWtalks
#GROWtalks
#GROWtalks
#GROWtalks
Performance

Customer
Demand
For Performance
Sustaining
Technology

Disruptive
Technology

Time

Disruptive Technology
#GR...
LOW Satisfaction with current situation HIGH

We should focus only on things that are of highest importance.

But only if ...
LOW Satisfaction with current situation HIGH

Over Served: Ripe for
disruption through cost
reduction

Google Docs

Approp...
#GROWtalks
#GROWtalks
#GROWtalks
What’s
Next?

#GROWtalks
Thanks!
@mtippett

mike@tippett.org
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GROWtalks - Create a Dead Simple Process for Building Great Product - Michael Tippett

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GROWtalks Vancouver - January 30th, 2014

Published in: Technology, Business
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GROWtalks - Create a Dead Simple Process for Building Great Product - Michael Tippett

  1. 1. Create a Dead Simple Process for Building Great Product @mtippett tippett.org #GROWtalks
  2. 2. Uncharted Territory #GROWtalks
  3. 3. #GROWtalks
  4. 4. #GROWtalks
  5. 5. #GROWtalks
  6. 6. #GROWtalks
  7. 7. Greetings, people of India. #GROWtalks
  8. 8. What You Need for Your Voyage #GROWtalks
  9. 9. Navigational Tools vs Playbooks & Recipes #GROWtalks
  10. 10. 1. Know Your Environment Corporate Startup New Space Existing Space High Growth Indie #GROWtalks
  11. 11. 2. Know Your Vessel Range - What’s Your Runway? Speed - How Fast Can it Go? Crew - How Good are They? #GROWtalks
  12. 12. 3. Know Your Market Economics Distribution Competition #GROWtalks
  13. 13. 4. Know Your Product Features Benefits Usage #GROWtalks
  14. 14. 5. Know How it Ends When Does it End? What Does the End Look Like? What are the Odds? #GROWtalks
  15. 15. Know Environment Vessel Market Product End Game #GROWtalks
  16. 16. #GROWtalks
  17. 17. #GROWtalks
  18. 18. Navigational Hacks #GROWtalks
  19. 19. #GROWtalks
  20. 20. #GROWtalks
  21. 21. #GROWtalks
  22. 22. #GROWtalks
  23. 23. Product Meets Market Discover Customer Needs Ideate & Build Launch #GROWtalks
  24. 24. Jobs to be Done “People don’t want a quarter-inch drill, they want a quarter-inch hole.” Theodore Levitt #GROWtalks
  25. 25. Discover Customer Needs Ask What Jobs Need to be Done Rank and Order Cut off when MVP #GROWtalks
  26. 26. Jobs to be Done #GROWtalks
  27. 27. #GROWtalks
  28. 28. #GROWtalks
  29. 29. #GROWtalks
  30. 30. Performance Customer Demand For Performance Sustaining Technology Disruptive Technology Time Disruptive Technology #GROWtalks
  31. 31. LOW Satisfaction with current situation HIGH We should focus only on things that are of highest importance. But only if the current market solutions are not appropriate. This can be measured using levels of satisfaction. LOW Importance of Outcome HIGH #GROWtalks
  32. 32. LOW Satisfaction with current situation HIGH Over Served: Ripe for disruption through cost reduction Google Docs Appropriately Served AirBnB Poorly Served: Ripe for new value creation LOW Importance of Outcome HIGH #GROWtalks
  33. 33. #GROWtalks
  34. 34. #GROWtalks
  35. 35. #GROWtalks
  36. 36. What’s Next? #GROWtalks
  37. 37. Thanks! @mtippett mike@tippett.org
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