5 Biggest Mistakes Entrepreneurs Make

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Michelle McCullough presents, "5 Biggest Mistakes Entrepreneurs Make and How to Avoid Them," at a Grow America Mentor Strategy Session.

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5 Biggest Mistakes Entrepreneurs Make

  1. 1. 5 Biggest Mistakes Entrepreneurs Make and how to avoid them Michelle McCullough, Managing Director
  2. 2. Mistake #1 Failure to Plan
  3. 3. Mistake #1 Failure to Plan Map
  4. 4. Mistake #2 Failure to Brand Well
  5. 5. Mistake #2 Failure to Brand Well What is a brand?
  6. 6. Mistake #2 Failure to Brand Well A brand is a promise.
  7. 7. Mistake #2 Failure to Brand Well Your brand includes: - Your logo - All design - All headlines, copy & content of any kind - Your marketing - Your corporate culture
  8. 8. Mistake #3 Failure to Master Marketing
  9. 9. Mistake #3 Failure to Master Marketing Marketing is: Getting the Right Messages To the Right Masses Through the Right Mediums So You Can MAKE MONEY What business are you in?
  10. 10. Mistake #3 Failure to Master Marketing You are in the marketing business!
  11. 11. Mistake #4Failure to Establish a Powerful Support System
  12. 12. Three Critical Levels of Support Mentor Support Friend Support Foundational Support
  13. 13. Focus- Revenue Generating Activities - Product/Services Offerings
  14. 14. Mistake #5Failure to Systemize
  15. 15. Mistake #5 Failure to Systemize Operations How-To Manual
  16. 16. Mistake #5 Failure to Systemize Goal: Work ON your business not IN your business
  17. 17. Recommended Reading• One Minute Manager Meets the Monkey - Ken Blanchard• Seven Habits of Highly Effective People - Stephen Covey• How to Win Friends and Influence People - Dale Carnegie• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It - Michael Gerber• The Success Principles - Jack Canfield• Fire Starter Sessions - Danielle LaPorte• The Content Rules - Anne Handley & CC Chapman• The Millionaire Messenger - Brendon Burchard www.startupprincess.com
  18. 18. Questions? www.startupprincess.com
  19. 19. Let’s Connect Michelle McCulloughmichelle@startupprincess.com 801.592.1101@startupprincess on Twitter @speakmichelle on Twitter www.startupprincess.com
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