Online Lead Generation in a Slow Economy.

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Every business wishes to increase the amount of inbound leads they have. The more quality leads you obtain, the better the sales cycle and the more revenue you get. …

Every business wishes to increase the amount of inbound leads they have. The more quality leads you obtain, the better the sales cycle and the more revenue you get.

This presentation discusses ways to use the web, social and mobile outlets to drive more people to your site and convert users into leads and leads into customers.

Topics of interest include...

-What are "hooks", and how can you apply them throughout your site?

-How can Facebook be utilized as a lead engine to your business?

-What are the different ways to obtain lead information?

-How can you turn mobile and iPad users into valuable customers?

For any other questions, feel free to contact

Amy Nedoss at Amy.Nedoss@grouphelix.com or Kevin LaManna at Kevin.LaManna@grouphelix.com

More in: Technology , Business
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  • 1. Online Lead Generation During a Slow EconomyGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 2. What is lead generation?!? (the blah blah blah definition)Lead generation, or lead gen is a marketing tool used, particularly in internet marketing togenerate consumer interest or inquiry into products or services of a business. Leads can begenerated for a variety of purposes - list building, e-newsletter list acquisition or for winningcustomers. There are many tactical methods for generating leads. These methods typically fall underthe umbrella of advertising, but may also include non-paid sources such as organic search engineresults or referrals from existing customers. Businesses strive to generate quality leads. Quality isusually determined by the propensity of the inquirer to take the next action towards a purchase. *http://en.wikipedia.org/wiki/Lead_generationGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 3. What is lead generation?!? (our definition) The exchange of contact information from an interested potential customer to a business.GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 4. What are the steps? 1) GET ATTENTION 2) MAKE THE EXCHANGE (Contact information for something they want and need) 3) CONVERT & MANAGEGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 5. 1) GET ATTENTION Why is everyone looking at me?GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 6. And how the heck do we do that? (cheaply and effectively) By leading an online conversation....GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 7. And what does an online conversation consist of? Blogging Creating quality content Leading webinars Stating you’re the expert Providing frequent updates Providing transparency Opening a dialogue Giving away quality content/ adviceGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 8. WHICH IS POWERED BY THE SOCIAL WEBGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 9. Which can be a lot to let simmer...GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 10. WHY SHOULD I CARE?!?GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 11. One in every nine people on Earth is on Facebook ( This number is calculated bydividing the planets 6.94 billion people by Facebook’s 750 million users)*http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Sources: www.simplyzesty.com/social-media/decade-social-media/www.socialnomics.net/2011/06/07/10-wow-social-media-statistics/www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show-huge-growth/www.arikhanson.com/2011/01/31/16-social-media-statistics-that-might-surprise-yout/http://www.macworld.com/article/145719/2010/01/facebook_jobs.htmlwww.rian.ru www.pingdom.com www.google.com/trendsGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 12. People spend 700 billion minutes per month on Facebook*http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Sources: www.simplyzesty.com/social-media/decade-social-media/www.socialnomics.net/2011/06/07/10-wow-social-media-statistics/www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show-huge-growth/www.arikhanson.com/2011/01/31/16-social-media-statistics-that-might-surprise-yout/http://www.macworld.com/article/145719/2010/01/facebook_jobs.htmlwww.rian.ru www.pingdom.com www.google.com/trendsGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 13. More than 250 million people access Facebook through their mobile devices*http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Sources: www.simplyzesty.com/social-media/decade-social-media/www.socialnomics.net/2011/06/07/10-wow-social-media-statistics/www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show-huge-growth/www.arikhanson.com/2011/01/31/16-social-media-statistics-that-might-surprise-yout/http://www.macworld.com/article/145719/2010/01/facebook_jobs.htmlwww.rian.ru www.pingdom.com www.google.com/trendsGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 14. More than 2.5 million websites have integrated with Facebook*http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Sources: www.simplyzesty.com/social-media/decade-social-media/www.socialnomics.net/2011/06/07/10-wow-social-media-statistics/www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show-huge-growth/www.arikhanson.com/2011/01/31/16-social-media-statistics-that-might-surprise-yout/http://www.macworld.com/article/145719/2010/01/facebook_jobs.htmlwww.rian.ru www.pingdom.com www.google.com/trendsGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 15. YouTube has 490 million unique users who visit every month (as of February 2011)*http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Sources: www.simplyzesty.com/social-media/decade-social-media/www.socialnomics.net/2011/06/07/10-wow-social-media-statistics/www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show-huge-growth/www.arikhanson.com/2011/01/31/16-social-media-statistics-that-might-surprise-yout/http://www.macworld.com/article/145719/2010/01/facebook_jobs.htmlwww.rian.ru www.pingdom.com www.google.com/trendsGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 16. Wikipedia hosts 17 million articles*http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Sources: www.simplyzesty.com/social-media/decade-social-media/www.socialnomics.net/2011/06/07/10-wow-social-media-statistics/www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show-huge-growth/www.arikhanson.com/2011/01/31/16-social-media-statistics-that-might-surprise-yout/http://www.macworld.com/article/145719/2010/01/facebook_jobs.htmlwww.rian.ru www.pingdom.com www.google.com/trendsGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 17. That’s over total over 91,000 contributors*http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Sources: www.simplyzesty.com/social-media/decade-social-media/www.socialnomics.net/2011/06/07/10-wow-social-media-statistics/www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show-huge-growth/www.arikhanson.com/2011/01/31/16-social-media-statistics-that-might-surprise-yout/http://www.macworld.com/article/145719/2010/01/facebook_jobs.htmlwww.rian.ru www.pingdom.com www.google.com/trendsGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 18. Who ya callin’ a TWEETER!?! 190 million average Tweets per day occur on Twitter (May 2011)*http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Sources: www.simplyzesty.com/social-media/decade-social-media/www.socialnomics.net/2011/06/07/10-wow-social-media-statistics/www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show-huge-growth/www.arikhanson.com/2011/01/31/16-social-media-statistics-that-might-surprise-yout/http://www.macworld.com/article/145719/2010/01/facebook_jobs.htmlwww.rian.ru www.pingdom.com www.google.com/trendsGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 19. People upload 3,000 images to Flickr (the photo sharing social media site) every minute Why do they keep taking our picture?*http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Sources: www.simplyzesty.com/social-media/decade-social-media/www.socialnomics.net/2011/06/07/10-wow-social-media-statistics/www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show-huge-growth/www.arikhanson.com/2011/01/31/16-social-media-statistics-that-might-surprise-yout/http://www.macworld.com/article/145719/2010/01/facebook_jobs.htmlwww.rian.ru www.pingdom.com www.google.com/trendsGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 20. Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)*http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/Sources: www.simplyzesty.com/social-media/decade-social-media/www.socialnomics.net/2011/06/07/10-wow-social-media-statistics/www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show-huge-growth/www.arikhanson.com/2011/01/31/16-social-media-statistics-that-might-surprise-yout/http://www.macworld.com/article/145719/2010/01/facebook_jobs.htmlwww.rian.ru www.pingdom.com www.google.com/trendsGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 21. SO HOW TO BREAK THROUGH THE MOLD?GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 22. Incentives.You “Like” us, we give to you.GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 23. Go where your user base is. That’s social media. (While we can’t take credit for doing these next couple examples, they’re pretty great.)GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 24. Mini-apps are the new black.GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 25. Be the ‘go to’ that you know you are.GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 26. Don’t leave the house with matching socks... ...or technology. Have a consistent message across platformsGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 27. Press and Email Marketing = Amazingness. (Easy and cheap ways to reinforce your message)GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 28. 2) MAKE THE EXCHANGE (Contact information for something they want and need)GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 29. IT’S A HOOK. SOMETHING THAT BRINGS THE USER IN.GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 30. Coupons, Discounts & Promotions (You give the user a special offer. In return you give them a coupon or special deal) My owner bought me this stupid outfit on GrouponGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 31. White papers and e-books. Get your message heard. (Create the document. Offer it for download. In return, you get their contact information)GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 32. Podcasts. Speak your mind, become the expert. (Create podcasts and have them readily available on your site.)GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 33. Webinars and events. Chat about what you know. Stand out.GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 34. Newsletters. Always with opt-in confirmation. (Get permission. Then they really want to hear from you.) I asked before doing this.GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 35. “Contact us” and other forms. (Don’t leave your prospects stranded in a different tank.)GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 36. Contests and Promotions (give your users a chance to shine)GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 37. Questions & Answers (Allow an open forum for participation)GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 38. Premium Content (Offer it for free. Get their contact details of an interested prospect.) I only deserve Premium. Got it?GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 39. 3) CONVERT & MANAGE (...and grow)GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 40. Now you have the customer. How do you manage that relationship?GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 41. What is customer relationship management?!? (the blah blah blah definition)Customer relationship management (CRM) is a widely implemented strategy formanaging a company’s interactions with customers, clients and sales prospects. It involves usingtechnology to organize, automate, and synchronize business processes—principal sales activities, butalso those for marketing, customer service, and technical support. The overall goals are to find,attract, and win new clients, nurture and retain those the company already has, entice former clientsback into the fold, and reduce the costs of marketing and client service. Customer relationshipmanagement describes a company-wide business strategy including customer-interface departmentsas well as other departments. Measuring and valuing customer relationships is critical toimplementing this strategy. *http://en.wikipedia.org/wiki/Customer_relationship_managementGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 42. What is customer relationship management?!? (our definition) Managing the engagement and touchpoints you have with a customer. Turning them into your biggest advocate.GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 43. Fill your bucket with quality leads. (A way to track leads and turn them into customers.)GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 44. Monitor your engagement. (Understand opportunities for improvements, new product introductions, etc.)GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 45. Enough dog references, already. Know their successes and track them(You can’t improve what you can’t measure.)GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 46. Most importantly... turn them into your biggest advocate. (No technology can do this.)GroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com
  • 47. Questions? (We hope you liked us.) We’d love to hear from you. Amy.Nedoss@grouphelix.com Kevin.LaManna@grouphelix.com 312.794.7784 www.grouphelix.comGroupHelix/ Duple Meter LLC | 875 N. Michigan Ave, Suite 3100 | Chicago IL | 312.794.7784 | hello@grouphelix.com