Connect : inform : influence  Social media and corporate reputation  Cathal Smyth  Managing Director at The Group
 
<ul><li>What does social media mean for corporate reputation? </li></ul><ul><li>What’s happening among the corporates? </l...
 
Definitions <ul><li>Tools “Various online technology tools that enable  people to communicate easily via the internet” job...
Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say...
Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say...
<ul><li>What’s happening among the corporates? </li></ul>
FTSE 100 social media use <ul><li>52%   have a presence on Facebook </li></ul><ul><li>42%  with a Twitter account </li></u...
 
 
 
 
 
 
 
 
<ul><li>What happens next? </li></ul>
<ul><li>On New Year’s day 1994 there were an estimated 623 web sites. In total. On the whole internet. </li></ul><ul><li>T...
 
Where to begin?
Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say...
Connect Inform Influence
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Connect : inform : influence - Social media and corporate reputation by Cathal Smyth, Managing Director, The Group

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  • © The Group 2005
  • © The Group 2005
  • © The Group 2005
  • Transcript of "Connect : inform : influence - Social media and corporate reputation by Cathal Smyth, Managing Director, The Group"

    1. 1. Connect : inform : influence Social media and corporate reputation Cathal Smyth Managing Director at The Group
    2. 3. <ul><li>What does social media mean for corporate reputation? </li></ul><ul><li>What’s happening among the corporates? </li></ul><ul><li>What happens next? </li></ul>
    3. 5. Definitions <ul><li>Tools “Various online technology tools that enable people to communicate easily via the internet” jobsearch.about.com </li></ul><ul><li>Dialogue “ The shift from a broadcast mechanism to a many-to-many model, rooted in a conversational format between authors and people.” Brian Solis – The Definition of Social Media </li></ul><ul><li>Participation “People participation on a scale never seen before.” Ashwini Dhagamwar & Sandeep Arora </li></ul>
    4. 6. Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers Company Sector Brand Heritage Products Services Markets Relationships
    5. 7. Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers Company Sector Brand Heritage Products Services Markets Relationships
    6. 8. <ul><li>What’s happening among the corporates? </li></ul>
    7. 9. FTSE 100 social media use <ul><li>52% have a presence on Facebook </li></ul><ul><li>42% with a Twitter account </li></ul><ul><li>32% with a YouTube channel </li></ul><ul><li>16% have a corporate blog </li></ul>20 official accounts 11 have never tweeted 9 posted a video this month 4 are true corporate blogs 56% Dow Jones 32% Eurostoxx 50
    8. 18. <ul><li>What happens next? </li></ul>
    9. 19. <ul><li>On New Year’s day 1994 there were an estimated 623 web sites. In total. On the whole internet. </li></ul><ul><li>The Guardian 23 October 2009 </li></ul>
    10. 21. Where to begin?
    11. 22. Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers what you say Company Sector Brand Heritage Products Services Markets Relationships
    12. 23. Connect Inform Influence
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