An Adventure in Alternate History
FIRST, WHAT
HAPPENED?
IN SHORT:
THEY UNDERESTIMATED
THE iPHONE
“

There will never be a
BlackBerry with an MP3
player or camera... our
main customer is the
U.S. Government.

”

-Mike La...
“

...it doesn’t appeal to business
customers because it doesn’t
have a keyboard, which
makes it not a very good
email mac...
THE COMPARISON IS NOT. . .

to

Apples

Apples
THE COMPARISON IS. . .

to

Apples

Berries
PEOPLE ONLY USE 1 PHONE
Personal Device
that Doubles as a
Business Device

or

Business Device
that Doubles as a
Personal ...
APPLES ARE TEMPTING..
APPLES ARE TEMPTING..
BUT BEWARE....
Productivity?

Candy Crush

Fruit Ninja

Angry Birds
MOBILE GAMING IS WREAKING
HAVOC ON PRODUCTIVITY
Dow Jones Industrial Average
(INDEXDJX:.DJI)
iPhone Released

BlackBerry Rises in Popularity
Dow Jones Industrial Average
(INDEXDJX:.DJI)

N
E
ID

iPhone Released

C
N
I
O

C

?
E
C

BlackBerry Rises in Popularity
WHAT IF THINGS....

Lehman Brothers
2005-2008
..HAPPENED DIFFERENTLY?

Lehman Brothers
2005-2008
WHICH PILL WILL YOU
CHOOSE?
You take the blue pill – the story ends, you
wake up in your bed and things are the
way they’ve always been.
You take the red pill – you stay in
Wonderland, and I show you how deep
the rabbit hole goes.
The world today...
The world that could have been...
The world today...
The world that could have been...
The world today...
The world that could have been...
I’m a Mac.

I’m a PC.

The world today...
I’m a Mac.

I’m a PC.

I’m a BlackBerry.

The world that could have been...
3:09 AM

finished angry birds, starting
candy crush!

Elon
Elon

already on level 25!!!
Larry

wait til you get to chocolat...
Elon Musk

3:09 AM

now that the tesla is humming along, what's next? i've
been up nights thinking about a flying car? too...
A Plea For Keyboards
Dear future Blackberry management,
The world still needs you.
shot

Please get your shi together
Sent...
LIKE THIS DECK?
GET IN TOUCH!ign
a
646.374.8771 | sales@group8a.com | group8a.com

p
m

Ca
il

Also Check Out Some of Our ...
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What if Blackberry Won?

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We've all been hearing and reading about the constant drama surrounding Blackberry's financial future. However, while everyone is dead set on trying to predict what lies ahead, we here at Group 8A decided to look in to the past and imagine a world where Blackberry won.

We think it probably would have been a more productive, efficient place than it is now. And we're holding out hope that Blackberry and their new CEO might come through and make our longshot prediction a reality.

Best of luck, Mr. Chen.

Sincerely,
Group 8A

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  • Great!
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  • Wow. This deck has cool information. In Indonesia, BB had changed the way people do small business via social service. In fact at the same time when the BB was popular the small business like online shop in Indonesia increased. Coincidence? However I will wait your another analysis about BB, Iphone and Samsung Android/Android Phone. I think it will be more interesting information. The question will be 'Is the Android the answer for this gap?' :)
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  • The chart is awesome 2007 is the peak for berries . Economical crisis. Amazing Presentation everyone should book mark this URL. Thanks for uploading here :)
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  • Awesome, liked how you showcased
    possibilities
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What if Blackberry Won?

  1. 1. An Adventure in Alternate History
  2. 2. FIRST, WHAT HAPPENED?
  3. 3. IN SHORT: THEY UNDERESTIMATED THE iPHONE
  4. 4. “ There will never be a BlackBerry with an MP3 player or camera... our main customer is the U.S. Government. ” -Mike Lazaridis BlackBerry CEO
  5. 5. “ ...it doesn’t appeal to business customers because it doesn’t have a keyboard, which makes it not a very good email machine. -Steve Ballmer Microsoft CEO regarding the iPhone when it launched ”
  6. 6. THE COMPARISON IS NOT. . . to Apples Apples
  7. 7. THE COMPARISON IS. . . to Apples Berries
  8. 8. PEOPLE ONLY USE 1 PHONE Personal Device that Doubles as a Business Device or Business Device that Doubles as a Personal Device
  9. 9. APPLES ARE TEMPTING..
  10. 10. APPLES ARE TEMPTING.. BUT BEWARE....
  11. 11. Productivity? Candy Crush Fruit Ninja Angry Birds
  12. 12. MOBILE GAMING IS WREAKING HAVOC ON PRODUCTIVITY
  13. 13. Dow Jones Industrial Average (INDEXDJX:.DJI) iPhone Released BlackBerry Rises in Popularity
  14. 14. Dow Jones Industrial Average (INDEXDJX:.DJI) N E ID iPhone Released C N I O C ? E C BlackBerry Rises in Popularity
  15. 15. WHAT IF THINGS.... Lehman Brothers 2005-2008
  16. 16. ..HAPPENED DIFFERENTLY? Lehman Brothers 2005-2008
  17. 17. WHICH PILL WILL YOU CHOOSE?
  18. 18. You take the blue pill – the story ends, you wake up in your bed and things are the way they’ve always been.
  19. 19. You take the red pill – you stay in Wonderland, and I show you how deep the rabbit hole goes.
  20. 20. The world today...
  21. 21. The world that could have been...
  22. 22. The world today...
  23. 23. The world that could have been...
  24. 24. The world today...
  25. 25. The world that could have been...
  26. 26. I’m a Mac. I’m a PC. The world today...
  27. 27. I’m a Mac. I’m a PC. I’m a BlackBerry. The world that could have been...
  28. 28. 3:09 AM finished angry birds, starting candy crush! Elon Elon already on level 25!!! Larry wait til you get to chocolates SOOO annoying!! Sergey 3:09 AM The world today...
  29. 29. Elon Musk 3:09 AM now that the tesla is humming along, what's next? i've been up nights thinking about a flying car? too much!? Sergey Brin 3:09 AM LET’S DO IT!!!! Larry Page 3:09 AM Too much? Definitely! but... go for it!!! The world that could have been...
  30. 30. A Plea For Keyboards Dear future Blackberry management, The world still needs you. shot Please get your shi together Sent from my iPhone. Please excuse any typos. (I no longer have a BlackBerry)
  31. 31. LIKE THIS DECK? GET IN TOUCH!ign a 646.374.8771 | sales@group8a.com | group8a.com p m Ca il Also Check Out Some of Our Othera m Slideshares... ct u eE iv tin a g rea rC ed S 113 + = Group 8A MARKETING MATH fo s ip T And Follow Us For More Great Content The Greatest Missed Opportunity of the Century! COMING SOON!
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