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Adwords theory
 

Adwords theory

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    Adwords theory Adwords theory Presentation Transcript

    • RethinkingAdWords
    • The Current Model IsAgencyFeeAd Spend +-+-
    • It rewards agencies forspendingyour moneyinstead ofmakingyou money
    • Why NotManageROAS?
    • ROAS is lacking a key dimension....The ProblemAdSpendRevenue
    • VOLUMEROAS doesn’t account for....AdSpendRevenueVolume
    • ROAS can be Misleading
    • Ad Spend: $2,000ROAS=400%Revenue: $8,000“Keep youreye on theROAS”
    • Ad Spend: $500ROAS=400%Revenue: $2,000“Keep youreye on theROAS”
    • Ad Spend: $500ROAS=400%Revenue: $2,000“Keep youreye on theROAS”If you only looked at ROASyou might have missed thefact that your revenue justfell by 75%
    • Ad Spend Revenue$500 $2,000$1,000 $4,000$1,500 $6,000$2,000 $8,000..... .....ROAS=400%In all of these (very different) cases
    • ROAS=400%In all of these (very different) casesButyou’dratherbehereAd Spend Revenue$500 $2,000$1,000 $4,000$1,500 $6,000$2,000 $8,000..... .....
    • SPENDING A LOTMAKING A LOT
    • Don’t SpendorMore Less
    • SPENDBETTER
    • OUR MODELPay us to make it betteror don’t pay at all
    • key performance indicatiorProfitabilityXVolumeG8A KPI
    • Total RevenueCost per Acquisitionkey performance indicatiorG8A KPI
    • Total RevenueCost per Acquisitionkey performance indicatiorG8A KPITake a peekunder the hood:See the math..
    • Want To Learn More?CONTACT US:sales@group8a.com | group8a.com | 646-374-8771