3. Nordic people and value share – shaving & grooming category CONTROL & DUTY CONFORMING PAMPERING & RELAXATION CHANGE & SPONTANEITY ENERGIZING SOPHISTICATION People share 26% Value share 21% People share 12% Value share 12% People share 16% Value share 16% People share 12% Value share 16% People share 11% Value share 13% People share 23% Value share 21% # Express Showing competence Showing consideration Control
4. Value share of segments – shaving category Base: All male respondents. Based on absolute figures for category spending P12M in local currency recalculated in EURO.
5. Base: All male respondents Facial hair shaving – most frequent facial shaving in Denmark How often, on average, do you shave your facial hair?
6. Base: All male respondents Feeling after shaving – different tonality of well-groomed, clean and neat across the Nordic countries Which of the following best describes your feeling after shaving?
7. Remove or trim other hair areas – most common pubic area, followed by head hair and armpits For which of the following areas do you remove your body hair? Base: Those who shave body hair
8. Preparation for date – most likely facial shave followed by trim nose and ear hair Imagine yourself in a situation where you're to go out on an important date with your partner or a possible new partner – how would you prepare yourself? Base: All male respondents
