Volkswagen Golf Fleet Cup Moscow 2010

Le Meridien Moscow Country Club, Nakhabino
August 20th, 2010
Accreditation
                            8am             Accreditation
                            9:30am          Welcom...
Welcome Speech of Head of VW Russia Frank Wittemann
8am             Accreditation
9:30am          Welcome Speech of Head o...
Volkswagen Golftournament
8am             Accreditation
9:30am          Welcome Speech of Head of Volkswagen Russia Frank ...
Golf Clinic for beginners at Driving Range
8am             Accreditation
9:30am          Welcome Speech of Head of Volkswa...
Kempinski Lunch at Halfway house
8am             Accreditation
9:30am          Welcome Speech of Head of Volkswagen Russia...
Volkswagen Test Drive & Fun Drive activities
8am             Accreditation
9:30am          Welcome Speech of Head of Volks...
Beergarden
8am             Accreditation
9:30am          Welcome Speech of Head of Volkswagen Russia Frank Wittemann
10am ...
Award Ceremony
8am             Accreditation
9:30am          Welcome Speech of Head of Volkswagen Russia Frank Wittemann
1...
Winners of the tournament, Golf Clinic & Fun Drive
Volkswagen Golf Fleet Cup Participants 2010
BBQ Dinner & Live Band Stereosoup
8am             Accreditation
9:30am          Welcome Speech Head of Volkswagen Russia F...
Passat CC and Touareg Display at the
entrance of the Golfhouse
Touareg & Tiguan Display at the Ceremony Stage
Polo Sedan Display next to the Driving Range
Car Displays on the Course
Volkswagen Test Drive Fleet
Content of Goodybag for each guest

                                           4           3



                          ...
Volkswagen Visibility
Special VW Branding at the MCC




The big Helium Ball and the
randomly spread Pyramids
with VW branding were
especially e...
Special VW Branding at MCC
Printmaterial - Invitation & Scorecard
Facts
Tournament start:               10 am
Golf Clinic start:              12 am
End of Event:                    9 pm

N...
Feedback from our guests



“Simply a very good event, thanks so much for inviting me!”
Christian Kögel, President Contine...
Learnings 2010

Field                                                   What should be done / done better
Event preparatio...
2010 08 1 номинация report volkswagen 1st golf fleet cup moscow 2010(f)
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2010 08 1 номинация report volkswagen 1st golf fleet cup moscow 2010(f)

  1. 1. Volkswagen Golf Fleet Cup Moscow 2010 Le Meridien Moscow Country Club, Nakhabino August 20th, 2010
  2. 2. Accreditation 8am Accreditation 9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann 10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range 11am - 4pm Kempinski Lunch at Halfway house 11am - 6pm Volkswagen Fun Drive & Test Drive activities 4pm Beergarden 5:30pm Award Ceremony 6pm - 8pm BBQ Dinner & Live Band Stereosoup 4 hostesses and 2 hosts for accreditation
  3. 3. Welcome Speech of Head of VW Russia Frank Wittemann 8am Accreditation 9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann 10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range 11am - 4pm Kempinski Lunch at Halfway house 11am - 6pm Volkswagen Fun Drive & Test Drive activities 4pm Beergarden 5:30pm Award Ceremony 6pm - 8pm BBQ Dinner & Live Band Stereosoup
  4. 4. Volkswagen Golftournament 8am Accreditation 9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann 10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range 11am - 4pm Kempinski Lunch at Halfway house 11am - 6pm Volkswagen Fun Drive & Test Drive activities 4pm Beergarden 5:30pm Award Ceremony 6pm - 8pm BBQ Dinner & Live Band Stereosoup
  5. 5. Golf Clinic for beginners at Driving Range 8am Accreditation 9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann 10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range 11am - 4pm Kempinski Lunch at Halfway house 11am - 6pm Volkswagen Fun Drive & Test Drive activities 4pm Beergarden 5:30pm Award Ceremony 6pm - 8pm BBQ Dinner & Live Band Stereosoup
  6. 6. Kempinski Lunch at Halfway house 8am Accreditation 9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann 10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range 11am - 4pm Kempinski Lunch at Halfway house 11am - 6pm Volkswagen Fun Drive & Test Drive activities 4pm Beergarden 5:30pm Award Ceremony 6pm - 8pm BBQ Dinner & Live Band Stereosoup
  7. 7. Volkswagen Test Drive & Fun Drive activities 8am Accreditation 9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann 10am - 3:30pm Volkswagen Golftournament 11am - 4 pm Golf Clinic for beginners at Driving Range 11am - 4pm Kempinski Lunch at Halfway house 11am - 6pm Volkswagen Fun Drive & Test Drive activities 4pm Beergarden 5:30pm Award Ceremony 6pm - 8pm BBQ Dinner & Live Band Stereosoup
  8. 8. Beergarden 8am Accreditation 9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann 10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range 11am - 4pm Kempinski Lunch at Halfway house 11am - 6pm Volkswagen Fun Drive & Test Drive activities 4pm Beergarden 5:30pm Award Ceremony 6pm - 8pm BBQ Dinner & Live Band Stereosoup
  9. 9. Award Ceremony 8am Accreditation 9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann 10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range 11am - 4pm Kempinski Lunch at Halfway house 11am - 6pm Volkswagen Fun Drive & Test Drive activities 4pm Beergarden 5:30pm Award Ceremony 6pm - 8pm BBQ Dinner & Live Band Stereosoup
  10. 10. Winners of the tournament, Golf Clinic & Fun Drive
  11. 11. Volkswagen Golf Fleet Cup Participants 2010
  12. 12. BBQ Dinner & Live Band Stereosoup 8am Accreditation 9:30am Welcome Speech Head of Volkswagen Russia Frank Wittemann 10am - 3:30pm Volkswagen Golftournament 11am - 3pm Golf Clinic for beginners at Driving Range 11am - 6pm Volkswagen Fun Drive & Test Drive activities 4pm Beergarden 5:30pm Award Ceremony 6pm - 8pm BBQ Dinner & Live Band Stereosoup
  13. 13. Passat CC and Touareg Display at the entrance of the Golfhouse
  14. 14. Touareg & Tiguan Display at the Ceremony Stage
  15. 15. Polo Sedan Display next to the Driving Range
  16. 16. Car Displays on the Course
  17. 17. Volkswagen Test Drive Fleet
  18. 18. Content of Goodybag for each guest 4 3 7 6 1 2 5 1 Golf umbrella 2 Hugo Boss Polo 3 Hugo Boss Basecap 4 3 Taylormade golfballs 5 Nivea Suncreme 6 Classical Music CD & Vouchers by Kempinski 7 VW Polo Sedan & Touareg catalogues
  19. 19. Volkswagen Visibility
  20. 20. Special VW Branding at the MCC The big Helium Ball and the randomly spread Pyramids with VW branding were especially eyecatching for all guests
  21. 21. Special VW Branding at MCC
  22. 22. Printmaterial - Invitation & Scorecard
  23. 23. Facts Tournament start: 10 am Golf Clinic start: 12 am End of Event: 9 pm Number of players: 68 Number of golf holes: 18 Format: Stableford Number of beginners: 51 Total Number of participants: 119 Number of car displays: 10 Number of cars on Fun Drive & Test Drive: 13 Hours of Fun Drive & Test Drive: 7 Number of Test Drives 37 (multiply TD) Number of Fun Drives 45 Goody bags handed out 150
  24. 24. Feedback from our guests “Simply a very good event, thanks so much for inviting me!” Christian Kögel, President Continental Russia “I'd like to thank VW Group Russia for the best corporate golf tournament of 2010 in Moscow. It was big a pleasure to play and very happy surprise to win a nice crystal globe.” Oleg Lobanov, Executive Vice-President for Finance and Corporate Development JSC "AVTOVAZ" “Thank you for an excellent golf event. I want to add that all responses I heard from guests are only positive!” Alexander Tsutserov, Silver Flight Winner - 1st place
  25. 25. Learnings 2010 Field What should be done / done better Event preparation •Time management •Equal attention to visual part (branding) and event itself (according to scenario) Guest management •Separate manager to fulfill the process (not a project (invitation – pre-event follow-up – post event follow manager) from the beginning to the end up) •Start of the invitation process earlier (in a month) •Guests feedback follow-up Branding & production items •Start and approval of visuals earlier •Signal variants of all branding beforehand •Strong and safe fixation •Control of branding fixation during the event •Cleaning of branding items during the event Hostesses & other personnel •Better to avoid models •Careful casting & better briefing Award ceremony •Better planning in details •Carefully briefed MC / club representative Coordination during the event •Distribution of responsibilities over the location •Time management during the event Suppliers at the location •Provide suppliers look (branded clothing , one style) •Check quality of suppliers items Golf club •Faster way of counting the results •Left-hand players-winners checking •Contacts of winners (especially if they are club members)
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