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The Video Revolution

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How sharing and streaming are changing America.

How sharing and streaming are changing America.


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Transcript

  • 1.  
  • 2. “ Who watches TV on TV anymore?” — Eric, Gossip Girl
  • 3. Is there really a revolution?
  • 4. Yes.
  • 5. Oh wait. Did you want proof?
  • 6. As of 2008, more people have watched an online video than have read a blog
  • 7. 10 billion clips are watched online in the U.S every month
  • 8. 74.2 million Americans watch video online Sources: Universal McCann Wave 3, April 2008; Comscore, Sept. 2008
  • 9. The most-viewed clip on YouTube has more than 106 million views . The record Super Bowl audience? 97.5 million.
  • 10. So what is the most-watched video ever?
  • 11.  
  • 12. Music videos 73% What’s in YouTube’s Top 100?
  • 13. That means 81% of the top videos are marketing. (Yay for those of us in marketing!)
  • 14. Why is video becoming so popular?
  • 15.
    • High-speed Internet
    • 55% of all Americans now have high-speed access at home.
    • 90% expected by 2012
    Sources: Pew Internet & American Life Project, July 2008; In-Stat, August 2008.
  • 16. 2. High-speed wireless AT&T’s 3G network could reach speeds of 20 Mbps next year. That’s more than 3 times faster than AT&T’s DSL Elite. Source: Engadget.com, May 2008.
  • 17. 3. Word of mouth NBC saw online viewers jump 312% in October ’08. Why? Source: Nielsen, November 2008.
  • 18.  
  • 19. Where are people watching video?
  • 20. YouTube 5 billion+ views a month (U.S.)
  • 21.
    • Strengths of YouTube
    • Massive market share (44%)
    • Closest competitor (MySpace TV) only has 4%
    • Easy to upload and share
    • Constantly adding features
  • 22.
    • YouTube’s problems
    • Poor video quality
    • Worst commenters ever
    • Hard to control “related videos”
    • Expensive place to advertise
  • 23.
    • Cool things you can do
    • Share videos and playlists by embedding in a blog or site
    • Add closed captioning, which can be instantly translated
    • Link to a specific time in a long clip
  • 24.
    • New: Video annotations
    • Place labels and links inside your YouTube videos
    • Drive traffic to your site
    • Choose your own adventure
  • 25.  
  • 26. MySpace TV The No. 2 video sharing site
  • 27.
    • MySpace TV
    • Leverages popularity of the No. 1 social network in U.S.
    • Has been home to several hit Web-only TV shows
    • Gets about 445 million views a month
    Source: ComScore, September 2008
  • 28. Hulu Redefining TV on the Web
  • 29.
    • How Hulu’s different
    • Big-budget TV and movies
    • Officially licensed by NBC, FOX, Warner Bros. and more
    • High-quality clips
    • 93% approval of ad model
    Source: The New York Times, October 2008
  • 30.
    • Hulu: Growing like crazy
    • In 1 year, has become the No. 6 video site
    • 150 million views in Sept. 08
    • Sparked YouTube to start hosting full movies
    Source: The New York Times, October 2008
  • 31. Netflix Roku Stream movies and shows to TV
  • 32.
    • How Roku works
    • $100 box connects to TV
    • Streams 12,000+ programs
    • Free for Netflix subscribers
  • 33. Qik.com Post videos from your cell phone
  • 34.
    • How Qik works
    • Streams videos right from your phone
    • Can even broadcast live
    • Supports few phones
    • May soon come to iPhone
  • 35. Ustream.tv Broadcast and chat live
  • 36.
    • Ustream’s story
    • Founded in ’06 to help soldiers talk to relatives
    • Was used by all major presidential candidates in ’08
    • Popular way to share conferences, seminars, etc.
  • 37. Blip.tv Post and share video blogs
  • 38.
    • What sets Blip.tv apart
    • Focused on recurring shows
    • Lets you download clips
    • Lets content creators share advertising 50/50
    • Licensed to CNN iReport
  • 39. ooVoo.com Easy video chat
  • 40.
    • What is ooVoo?
    • Downloadable chat software
    • Essentially a video phone
    • Up to 6 people at once
    • Competes with…
  • 41. Skype Video phone service
  • 42.
    • Skype’s story
    • Purchased by eBay in 2005
    • Tremendously popular
    • Plagued by service issues
    • Used by Millionaire for new “Ask the Expert” lifeline
  • 43. Twiddeo Share video via Twitter
  • 44.
    • Twiddeo’s niche
    • Adds video to popular “micro-blogging” site
    • Can post from phone or Web
  • 45.
    • Twiddeo’s niche
    • Adds video to popular “micro-blogging” site
    • Can post from phone or Web
  • 46. A few thoughts on “going viral”
  • 47. Saying you want to create a viral video is like saying you want to write a best-selling book
  • 48.
    • A successful video needs:
    • Something totally new
    • Lots of guts
    • Lots of luck
    • A strong distribution plan
  • 49. But in the end, a viral video is no match for a strong, consistent online presence that enhances your brand.
  • 50. You don’t have to use every tool. Just the right ones.
  • 51. Thanks for your time.
      • [email_address]
      • Twitter.com/griner
      • TheSocialPath.com