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The Video Revolution
 

The Video Revolution

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How sharing and streaming are changing America.

How sharing and streaming are changing America.

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    The Video Revolution The Video Revolution Presentation Transcript

    •  
    • “ Who watches TV on TV anymore?” — Eric, Gossip Girl
    • Is there really a revolution?
    • Yes.
    • Oh wait. Did you want proof?
    • As of 2008, more people have watched an online video than have read a blog
    • 10 billion clips are watched online in the U.S every month
    • 74.2 million Americans watch video online Sources: Universal McCann Wave 3, April 2008; Comscore, Sept. 2008
    • The most-viewed clip on YouTube has more than 106 million views . The record Super Bowl audience? 97.5 million.
    • So what is the most-watched video ever?
    •  
    • Music videos 73% What’s in YouTube’s Top 100?
    • That means 81% of the top videos are marketing. (Yay for those of us in marketing!)
    • Why is video becoming so popular?
      • High-speed Internet
      • 55% of all Americans now have high-speed access at home.
      • 90% expected by 2012
      Sources: Pew Internet & American Life Project, July 2008; In-Stat, August 2008.
    • 2. High-speed wireless AT&T’s 3G network could reach speeds of 20 Mbps next year. That’s more than 3 times faster than AT&T’s DSL Elite. Source: Engadget.com, May 2008.
    • 3. Word of mouth NBC saw online viewers jump 312% in October ’08. Why? Source: Nielsen, November 2008.
    •  
    • Where are people watching video?
    • YouTube 5 billion+ views a month (U.S.)
      • Strengths of YouTube
      • Massive market share (44%)
      • Closest competitor (MySpace TV) only has 4%
      • Easy to upload and share
      • Constantly adding features
      • YouTube’s problems
      • Poor video quality
      • Worst commenters ever
      • Hard to control “related videos”
      • Expensive place to advertise
      • Cool things you can do
      • Share videos and playlists by embedding in a blog or site
      • Add closed captioning, which can be instantly translated
      • Link to a specific time in a long clip
      • New: Video annotations
      • Place labels and links inside your YouTube videos
      • Drive traffic to your site
      • Choose your own adventure
    •  
    • MySpace TV The No. 2 video sharing site
      • MySpace TV
      • Leverages popularity of the No. 1 social network in U.S.
      • Has been home to several hit Web-only TV shows
      • Gets about 445 million views a month
      Source: ComScore, September 2008
    • Hulu Redefining TV on the Web
      • How Hulu’s different
      • Big-budget TV and movies
      • Officially licensed by NBC, FOX, Warner Bros. and more
      • High-quality clips
      • 93% approval of ad model
      Source: The New York Times, October 2008
      • Hulu: Growing like crazy
      • In 1 year, has become the No. 6 video site
      • 150 million views in Sept. 08
      • Sparked YouTube to start hosting full movies
      Source: The New York Times, October 2008
    • Netflix Roku Stream movies and shows to TV
      • How Roku works
      • $100 box connects to TV
      • Streams 12,000+ programs
      • Free for Netflix subscribers
    • Qik.com Post videos from your cell phone
      • How Qik works
      • Streams videos right from your phone
      • Can even broadcast live
      • Supports few phones
      • May soon come to iPhone
    • Ustream.tv Broadcast and chat live
      • Ustream’s story
      • Founded in ’06 to help soldiers talk to relatives
      • Was used by all major presidential candidates in ’08
      • Popular way to share conferences, seminars, etc.
    • Blip.tv Post and share video blogs
      • What sets Blip.tv apart
      • Focused on recurring shows
      • Lets you download clips
      • Lets content creators share advertising 50/50
      • Licensed to CNN iReport
    • ooVoo.com Easy video chat
      • What is ooVoo?
      • Downloadable chat software
      • Essentially a video phone
      • Up to 6 people at once
      • Competes with…
    • Skype Video phone service
      • Skype’s story
      • Purchased by eBay in 2005
      • Tremendously popular
      • Plagued by service issues
      • Used by Millionaire for new “Ask the Expert” lifeline
    • Twiddeo Share video via Twitter
      • Twiddeo’s niche
      • Adds video to popular “micro-blogging” site
      • Can post from phone or Web
      • Twiddeo’s niche
      • Adds video to popular “micro-blogging” site
      • Can post from phone or Web
    • A few thoughts on “going viral”
    • Saying you want to create a viral video is like saying you want to write a best-selling book
      • A successful video needs:
      • Something totally new
      • Lots of guts
      • Lots of luck
      • A strong distribution plan
    • But in the end, a viral video is no match for a strong, consistent online presence that enhances your brand.
    • You don’t have to use every tool. Just the right ones.
    • Thanks for your time.
        • [email_address]
        • Twitter.com/griner
        • TheSocialPath.com