• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Twitter Tutorial
 

The Twitter Tutorial

on

  • 155,052 views

A beginner's guide to Twitter.

A beginner's guide to Twitter.

Statistics

Views

Total Views
155,052
Views on SlideShare
133,873
Embed Views
21,179

Actions

Likes
145
Downloads
3,549
Comments
23

259 Embeds 21,179

http://mountainbrookchamber.blogspot.com 4572
http://www.scoop.it 2937
http://www.seo-united.de 1603
http://www.twitter-leitfaden.de 1488
http://www.i-garden.org 1385
http://www.bloggodown.com 1316
http://www.thesocialpath.com 938
http://www.slideshare.net 731
http://www.socialmediaacademie.nl 494
http://www.myfashionemallblog.net 302
http://techtips4babyboomers.blogspot.com 260
http://www.cherylpierce.com 172
http://ipaddiction.blogspot.com 164
https://tasks.crowdflower.com 164
http://alsocme.com 158
http://epw334.wordpress.com 158
http://tech2learn.wikispaces.com 158
http://www.twittbsas.com.ar 158
http://thebizbuzzofalatinamom.blogspot.com 144
http://www.soaringsolutions.net 136
http://hsnorth.middletownk12.libguides.com 126
http://soaringsolutions.net 122
http://www.cooltricksntips.com 119
http://www.brettwidmann.com 110
http://www.wuensch-media.de 106
http://anderblog92.blogspot.com.es 106
http://www.atcapetown.co.za 102
http://cowickhall.wordpress.com 94
http://bluffpoint.edublogs.org 90
http://sitebuilder.yola.com 88
http://anderblog92.blogspot.com 86
http://iowaministrynetwork.wordpress.com 83
http://blog.thedigitalstew.com 81
http://pletraining.wordpress.com 77
http://atcapetown.co.za 75
http://anderblog92.blogspot.mx 70
http://www.kestutis.kincius.com 64
http://www.blogtips.org 64
http://localhost 62
http://www.mrsjrees.com 60
http://www.memonic.com 54
https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 52
http://2029122182.nvmodules.netvibes.com 52
http://www.andrewgriffithsblog.com 49
http://jeffthomastech.com 47
http://paper.li 45
http://teachsocialmedia.blogspot.com 44
http://bagtheweb.com 40
https://si0.twimg.com 39
http://intranet.metroparkstacoma.org 35
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 23 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • ok
    Are you sure you want to
    Your message goes here
    Processing…
  • thanks, it does clarify a lot, and more...
    Are you sure you want to
    Your message goes here
    Processing…
  • Amazing thanks!
    Are you sure you want to
    Your message goes here
    Processing…
  • thank you
    Are you sure you want to
    Your message goes here
    Processing…
  • Great Work
    www.italllearning.com
    Are you sure you want to
    Your message goes here
    Processing…

110 of 23 previous next

Post Comment
Edit your comment

    The Twitter Tutorial The Twitter Tutorial Presentation Transcript

    • By now, we all know that ! Twitter is a social network! where you post short bursts ! of thoughts and information.
    • It has become the single most talked about Web site since Facebook ! and grew 1,382% in the past year.! Source: “Twitter Now Growing at a Staggering 1,382 Percent” Mashable, March 16, 2009
    • Then Twitter grew 43% with the addition of just one user.
    • Source: “Oprah effect: 43% jump in Twitter traffic,” USA Today, April 21, 2009
    • But why is Twitter such a big deal?
    • This is the future of human contact?
    • Probably not. But it has its uses. Like finding a job. Or new clients. ! Or garden tips. Or muffin recipes.! Whatever.
    • Twitter revolutionized social media by making it simple for the world to communicate in real time. Think of it as a cross between ! text messaging, instant messaging and blogging.
    • Where did Twitter ! come from?
    • Founded in 2006 by three men: • Biz Stone & Evan Williams, creators of Blogger.com • Jack Dorsey, software architect
    • Although it was first, Twitter at one point had more than 100 competitors. It has since crushed them.
    • Why did Twitter come out on top? • Originated the concept • Kept things simple • Lots of venture capital • Consistent buzz • Better name
    • Getting started:
    • Before you get too far… 1. Consider using a simple name close to your own. 2. Upload your photo. 3. Fill in your bio, home page, etc.
    • A few more tips for beginners: • Talk first, follow later • Start with friends, expand slowly • Don’t bother going ‘private’ • Post consistently and you’ll get it
    • What should you write about? News in your industry Helpful tips Links to your new blog posts What’s going on in your life
    • Try to avoid writing about: What you ate for lunch Politics Your travel schedule ‘Figuring out Twitter’
    • How do you find people to follow? • Search by name on Twitter • Find existing users in your e-mail address book • Look for common interests on WeFollow.com • Just look at your friends’ friends
    • Once you’re up and running, it should look like this: (assuming you’re Little Debbie)
    • Where you post quot; your next update. Most recent updates by people you follow.
    • Ignore this question. Reminds you what you last posted. How many characters quot; you have left (max is 140).
    • The number of people you’re following and are following you. Click to see recent quot; posts mentioning you. Private messages sent quot; to or from you.
    • Posts you’ve marked quot; as favorites. Click to see every tweet quot; on the planet. Random pictures of quot; people you’re following.
    • A few Twitter terms quot; you’ll want to know:
    • @ reply: A comment aimed at one user, but visible to the public.
    • @ reply:
    • In fact, just mentioning a user’s name with an @ will help ensure that user sees your note.
    • Wait, was that Kathy Ireland? Oh yes it was.
    • (More on Twittering celebrities in a few slides…)
    • DM: A direct message sent in private to another user. Goes to your e-mail inbox.
    • Retweeting: Sharing someone else’s post. Often abbreviated “RT.”
    • Retweeting:
    • Retweeting is a common way to praise another user, spread awareness or curry favor with influential users. That said, if all you do is retweet, you’re not adding much value.
    • Tinyurl: A service that shortens Web addresses, making them easier to fit in a tweet.
    • (Twitter automatically shortens your links to TinyURLs if they’re too long.)
    • But alternatives to TinyURL are catching on. Bit.ly – Shorter, and offers stats. Is.gd – Shortest links SnipURL – Easy to use and share
    • Hashtags: Words beginning with a # to help you track specific conversations.
    • You can follow a specific hashtag in real time through Twitter Search.
    • Popular hashtags: #FollowFriday: A weekly chance to recommend people to follow. #JournChat: A live, open discussion of journalism and PR, 7–10 p.m. CST o Mondays #NoPantsTuesday: Speaks for itself.
    • Fail Whale: The universal sign that Twitter is having serious problems.
    • Apps: Applications that make using Twitter easier, more productive, etc.
    • TwitterFon A great way to use Twitter from your iPhone.
    • TweetDeck Powerful, customizable way to use Twitter on ! your desktop.
    • And don’t miss… TweetLater: Schedule posts in advance. TwitPic: Post photos to Twitter. Twitbin, TwitterFox, etc: Lets you update Twitter from your Firefox Web browser.
    • The most powerful Twitter site is actually Twitter Search which has become a scarily useful tool ! for monitoring global conversations.
    • So who’s using Twitter?
    • Twitter demographics: Gender Age 53% female 47% 18–34 47% male 31% 35–29 21% 50+ Education 46% College Ethnicity 37% No College 82% White 17% Grad School 7% Black 5% Asian 5% Hispanic Source: “2009 Twitter Demographics and Statistics Report,” iStrategyLabs.com
    • Twitter is quite popular with: • Bloggers • Moms • PR practitioners • Consultants • Pyramid schemers • Corporations • Celebrities
    • Celebs on Twitter: Ashton Kutcher: 1.4 million followers Britney Spears: 1.1 million Ellen Degeneres: 1 million Barack Obama: 943,600 Jimmy Fallon: 778,800 Shaquille O’Neal: 770,000 John Mayer: 724,100 Demi Moore: 719,600 (As of April 24, 2009. By the time you read this, Oprah will probably have 7 billion.)
    • Businesses on Twitter o  Starbucks o  Ford o  Whole Foods o  Southwest o  GM o  Dunkin Donuts o  Dell o  Honda o  Kodak o  Zappos o  Comcast o  Red Cross o  Little Debbie o  H&R Block o  Rubbermaid o  Hertz o  Home Depot o  Nationwide
    • Twitter helps businesses: o  Raise awareness o  Offer proactive customer service o  Answer questions o  Promote events, products, services
    • Businesses should: o  Be conversational o  Jump in the discussion o  Pay attention o  Pace themselves
    • Businesses should NOT: o  Be sales-oriented robots o  Be repetitive and dull o  Follow too many people at once
    • While consistent, earnest use of Twitter is still best, some marketers are really pushing the envelope.
    • ‘Mad Men’ fans, including PR pros unaffiliated with AMC, built a full online life for the show’s characters on Twitter.
    • Skittles turned its entire home page into Twitter search results for the word “Skittles” — obscenities and all.
    • So what’s next for Twitter? • A revenue plan would be nice • Continued mainstreaming • Lots more celebs, journalists, CEOs • Become a standard customer service • Probably keep crashing a lot
    • Thanks for your time. david.griner@luckie.com Twitter.com/griner TheSocialPath.com