The Twitter Tutorial
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The Twitter Tutorial

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A beginner's guide to Twitter.

A beginner's guide to Twitter.

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    The Twitter Tutorial The Twitter Tutorial Presentation Transcript

    • By now, we all know that ! Twitter is a social network! where you post short bursts ! of thoughts and information.
    • It has become the single most talked about Web site since Facebook ! and grew 1,382% in the past year.! Source: “Twitter Now Growing at a Staggering 1,382 Percent” Mashable, March 16, 2009
    • Then Twitter grew 43% with the addition of just one user.
    • Source: “Oprah effect: 43% jump in Twitter traffic,” USA Today, April 21, 2009
    • But why is Twitter such a big deal?
    • This is the future of human contact?
    • Probably not. But it has its uses. Like finding a job. Or new clients. ! Or garden tips. Or muffin recipes.! Whatever.
    • Twitter revolutionized social media by making it simple for the world to communicate in real time. Think of it as a cross between ! text messaging, instant messaging and blogging.
    • Where did Twitter ! come from?
    • Founded in 2006 by three men: • Biz Stone & Evan Williams, creators of Blogger.com • Jack Dorsey, software architect
    • Although it was first, Twitter at one point had more than 100 competitors. It has since crushed them.
    • Why did Twitter come out on top? • Originated the concept • Kept things simple • Lots of venture capital • Consistent buzz • Better name
    • Getting started:
    • Before you get too far… 1. Consider using a simple name close to your own. 2. Upload your photo. 3. Fill in your bio, home page, etc.
    • A few more tips for beginners: • Talk first, follow later • Start with friends, expand slowly • Don’t bother going ‘private’ • Post consistently and you’ll get it
    • What should you write about? News in your industry Helpful tips Links to your new blog posts What’s going on in your life
    • Try to avoid writing about: What you ate for lunch Politics Your travel schedule ‘Figuring out Twitter’
    • How do you find people to follow? • Search by name on Twitter • Find existing users in your e-mail address book • Look for common interests on WeFollow.com • Just look at your friends’ friends
    • Once you’re up and running, it should look like this: (assuming you’re Little Debbie)
    • Where you post quot; your next update. Most recent updates by people you follow.
    • Ignore this question. Reminds you what you last posted. How many characters quot; you have left (max is 140).
    • The number of people you’re following and are following you. Click to see recent quot; posts mentioning you. Private messages sent quot; to or from you.
    • Posts you’ve marked quot; as favorites. Click to see every tweet quot; on the planet. Random pictures of quot; people you’re following.
    • A few Twitter terms quot; you’ll want to know:
    • @ reply: A comment aimed at one user, but visible to the public.
    • @ reply:
    • In fact, just mentioning a user’s name with an @ will help ensure that user sees your note.
    • Wait, was that Kathy Ireland? Oh yes it was.
    • (More on Twittering celebrities in a few slides…)
    • DM: A direct message sent in private to another user. Goes to your e-mail inbox.
    • Retweeting: Sharing someone else’s post. Often abbreviated “RT.”
    • Retweeting:
    • Retweeting is a common way to praise another user, spread awareness or curry favor with influential users. That said, if all you do is retweet, you’re not adding much value.
    • Tinyurl: A service that shortens Web addresses, making them easier to fit in a tweet.
    • (Twitter automatically shortens your links to TinyURLs if they’re too long.)
    • But alternatives to TinyURL are catching on. Bit.ly – Shorter, and offers stats. Is.gd – Shortest links SnipURL – Easy to use and share
    • Hashtags: Words beginning with a # to help you track specific conversations.
    • You can follow a specific hashtag in real time through Twitter Search.
    • Popular hashtags: #FollowFriday: A weekly chance to recommend people to follow. #JournChat: A live, open discussion of journalism and PR, 7–10 p.m. CST o Mondays #NoPantsTuesday: Speaks for itself.
    • Fail Whale: The universal sign that Twitter is having serious problems.
    • Apps: Applications that make using Twitter easier, more productive, etc.
    • TwitterFon A great way to use Twitter from your iPhone.
    • TweetDeck Powerful, customizable way to use Twitter on ! your desktop.
    • And don’t miss… TweetLater: Schedule posts in advance. TwitPic: Post photos to Twitter. Twitbin, TwitterFox, etc: Lets you update Twitter from your Firefox Web browser.
    • The most powerful Twitter site is actually Twitter Search which has become a scarily useful tool ! for monitoring global conversations.
    • So who’s using Twitter?
    • Twitter demographics: Gender Age 53% female 47% 18–34 47% male 31% 35–29 21% 50+ Education 46% College Ethnicity 37% No College 82% White 17% Grad School 7% Black 5% Asian 5% Hispanic Source: “2009 Twitter Demographics and Statistics Report,” iStrategyLabs.com
    • Twitter is quite popular with: • Bloggers • Moms • PR practitioners • Consultants • Pyramid schemers • Corporations • Celebrities
    • Celebs on Twitter: Ashton Kutcher: 1.4 million followers Britney Spears: 1.1 million Ellen Degeneres: 1 million Barack Obama: 943,600 Jimmy Fallon: 778,800 Shaquille O’Neal: 770,000 John Mayer: 724,100 Demi Moore: 719,600 (As of April 24, 2009. By the time you read this, Oprah will probably have 7 billion.)
    • Businesses on Twitter o  Starbucks o  Ford o  Whole Foods o  Southwest o  GM o  Dunkin Donuts o  Dell o  Honda o  Kodak o  Zappos o  Comcast o  Red Cross o  Little Debbie o  H&R Block o  Rubbermaid o  Hertz o  Home Depot o  Nationwide
    • Twitter helps businesses: o  Raise awareness o  Offer proactive customer service o  Answer questions o  Promote events, products, services
    • Businesses should: o  Be conversational o  Jump in the discussion o  Pay attention o  Pace themselves
    • Businesses should NOT: o  Be sales-oriented robots o  Be repetitive and dull o  Follow too many people at once
    • While consistent, earnest use of Twitter is still best, some marketers are really pushing the envelope.
    • ‘Mad Men’ fans, including PR pros unaffiliated with AMC, built a full online life for the show’s characters on Twitter.
    • Skittles turned its entire home page into Twitter search results for the word “Skittles” — obscenities and all.
    • So what’s next for Twitter? • A revenue plan would be nice • Continued mainstreaming • Lots more celebs, journalists, CEOs • Become a standard customer service • Probably keep crashing a lot
    • Thanks for your time. david.griner@luckie.com Twitter.com/griner TheSocialPath.com