Retweeting is a common way to praise
another user, spread awareness or
curry favor with inﬂuential users.
That said, if all you do is retweet,
you’re not adding much value.
A service that shortens Web addresses,
making them easier to ﬁt in a tweet.
(Twitter automatically shortens your
links to TinyURLs if they’re too long.)
But alternatives to TinyURL are catching on.
Bit.ly – Shorter, and offers stats.
Is.gd – Shortest links
SnipURL – Easy to use and share
Words beginning with a # to help you
track speciﬁc conversations.
You can follow a speciﬁc hashtag in
real time through Twitter Search.
#FollowFriday: A weekly chance to recommend
people to follow.
#JournChat: A live, open discussion of journalism
and PR, 7–10 p.m. CST o Mondays
#NoPantsTuesday: Speaks for itself.
The universal sign that Twitter is having
Applications that make using Twitter
easier, more productive, etc.
A great way to
use Twitter from
way to use
Twitter on !
And don’t miss…
TweetLater: Schedule posts in advance.
TwitPic: Post photos to Twitter.
Twitbin, TwitterFox, etc: Lets you update
Twitter from your Firefox Web browser.
The most powerful Twitter site is actually
which has become a scarily useful tool !
for monitoring global conversations.
37% No College
17% Grad School
Source: “2009 Twitter Demographics and Statistics Report,” iStrategyLabs.com
Celebs on Twitter:
Ashton Kutcher: 1.4 million followers
Britney Spears: 1.1 million
Ellen Degeneres: 1 million
Barack Obama: 943,600
Jimmy Fallon: 778,800
Shaquille O’Neal: 770,000
John Mayer: 724,100
Demi Moore: 719,600
(As of April 24, 2009. By the time you read this, Oprah will probably have 7 billion.)
Businesses on Twitter
o Whole Foods
o Dunkin Donuts
o Red Cross
o Little Debbie
o H&R Block
o Home Depot
Twitter helps businesses:
o Raise awareness
o Offer proactive customer service
o Answer questions
o Promote events, products, services
o Be conversational
o Jump in the discussion
o Pay attention
o Pace themselves
Businesses should NOT:
o Be sales-oriented robots
o Be repetitive and dull
o Follow too many people at once
While consistent, earnest use of Twitter
is still best, some marketers are really
pushing the envelope.
‘Mad Men’ fans, including PR pros
unafﬁliated with AMC, built a full online
life for the show’s characters on Twitter.
Skittles turned its entire home page into
Twitter search results for the word
“Skittles” — obscenities and all.
So what’s next for Twitter?
• A revenue plan would be nice
• Continued mainstreaming
• Lots more celebs, journalists, CEOs
• Become a standard customer service
• Probably keep crashing a lot
Thanks for your time.
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