1. By now, we all know that !
Twitter is a social network!
where you post short bursts !
of thoughts and information.
2. It has become the single most talked
about Web site since Facebook !
and grew 1,382% in the past year.!
Source: “Twitter Now Growing at a Staggering 1,382 Percent” Mashable, March 16, 2009
3. Then Twitter grew 43% with the
addition of just one user.
4. Source: “Oprah effect: 43% jump in Twitter trafﬁc,” USA Today, April 21, 2009
5. But why is Twitter such a big deal?
6. This is the future of human contact?
7. Probably not. But it has its uses.
Like ﬁnding a job. Or new clients. !
Or garden tips. Or mufﬁn recipes.!
8. Twitter revolutionized social media by
making it simple for the world to
communicate in real time.
Think of it as a cross between !
text messaging, instant messaging
9. Where did Twitter !
10. Founded in 2006 by three men:
• Biz Stone & Evan Williams,
creators of Blogger.com
• Jack Dorsey, software architect
11. Although it was ﬁrst, Twitter at one
point had more than 100 competitors.
It has since crushed them.
12. Why did Twitter come out on top?
• Originated the concept
• Kept things simple
• Lots of venture capital
• Consistent buzz
• Better name
13. Getting started:
14. Before you get too far…
1. Consider using
a simple name
close to your own.
2. Upload your
3. Fill in your bio,
home page, etc.
15. A few more tips for beginners:
• Talk ﬁrst, follow later
• Start with friends, expand slowly
• Don’t bother going ‘private’
• Post consistently and you’ll get it
16. What should you write about?
News in your industry
Links to your new blog posts
What’s going on in your life
17. Try to avoid writing about:
What you ate for lunch
Your travel schedule
‘Figuring out Twitter’
18. How do you ﬁnd people to follow?
• Search by name on Twitter
• Find existing users in your e-mail
• Look for common interests on
• Just look at your friends’ friends
19. Once you’re up and running, it should
look like this:
(assuming you’re Little Debbie)
20. Where you post quot;
your next update.
updates by people
21. Ignore this
what you last
How many characters quot;
you have left (max is 140).
22. The number of people
you’re following and are
Click to see recent quot;
posts mentioning you.
Private messages sent quot;
to or from you.
23. Posts you’ve marked quot;
Click to see every tweet quot;
on the planet.
Random pictures of quot;
people you’re following.
24. A few Twitter terms quot;
you’ll want to know:
25. @ reply:
A comment aimed at one user, but
visible to the public.
26. @ reply:
27. In fact, just mentioning a user’s name
with an @ will help ensure that user
sees your note.
28. Wait, was that Kathy Ireland?
Oh yes it was.
29. (More on Twittering celebrities in a few slides…)
A direct message sent in private to
another user. Goes to your e-mail inbox.
Sharing someone else’s post. Often
33. Retweeting is a common way to praise
another user, spread awareness or
curry favor with inﬂuential users.
That said, if all you do is retweet,
you’re not adding much value.
A service that shortens Web addresses,
making them easier to ﬁt in a tweet.
35. (Twitter automatically shortens your
links to TinyURLs if they’re too long.)
36. But alternatives to TinyURL are catching on.
Bit.ly – Shorter, and offers stats.
Is.gd – Shortest links
SnipURL – Easy to use and share
Words beginning with a # to help you
track speciﬁc conversations.
38. You can follow a speciﬁc hashtag in
real time through Twitter Search.
39. Popular hashtags:
#FollowFriday: A weekly chance to recommend
people to follow.
#JournChat: A live, open discussion of journalism
and PR, 7–10 p.m. CST o Mondays
#NoPantsTuesday: Speaks for itself.
40. Fail Whale:
The universal sign that Twitter is having
Applications that make using Twitter
easier, more productive, etc.
A great way to
use Twitter from
way to use
Twitter on !
44. And don’t miss…
TweetLater: Schedule posts in advance.
TwitPic: Post photos to Twitter.
Twitbin, TwitterFox, etc: Lets you update
Twitter from your Firefox Web browser.
45. The most powerful Twitter site is actually
which has become a scarily useful tool !
for monitoring global conversations.
46. So who’s using Twitter?
47. Twitter demographics:
37% No College
17% Grad School
Source: “2009 Twitter Demographics and Statistics Report,” iStrategyLabs.com
49. Celebs on Twitter:
Ashton Kutcher: 1.4 million followers
Britney Spears: 1.1 million
Ellen Degeneres: 1 million
Barack Obama: 943,600
Jimmy Fallon: 778,800
Shaquille O’Neal: 770,000
John Mayer: 724,100
Demi Moore: 719,600
(As of April 24, 2009. By the time you read this, Oprah will probably have 7 billion.)
50. Businesses on Twitter
o Whole Foods
o Dunkin Donuts
o Red Cross
o Little Debbie
o H&R Block
o Home Depot
51. Twitter helps businesses:
o Raise awareness
o Offer proactive customer service
o Answer questions
o Promote events, products, services
52. Businesses should:
o Be conversational
o Jump in the discussion
o Pay attention
o Pace themselves
53. Businesses should NOT:
o Be sales-oriented robots
o Be repetitive and dull
o Follow too many people at once
54. While consistent, earnest use of Twitter
is still best, some marketers are really
pushing the envelope.
55. ‘Mad Men’ fans, including PR pros
unafﬁliated with AMC, built a full online
life for the show’s characters on Twitter.
56. Skittles turned its entire home page into
Twitter search results for the word
“Skittles” — obscenities and all.
57. So what’s next for Twitter?
• A revenue plan would be nice
• Continued mainstreaming
• Lots more celebs, journalists, CEOs
• Become a standard customer service
• Probably keep crashing a lot
58. Thanks for your time.