How to get paid to blog
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How to get paid to blog

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A brief presentation from WordCamp Birmingham 2008.

A brief presentation from WordCamp Birmingham 2008.

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How to get paid to blog How to get paid to blog Presentation Transcript

  • Merging your work life with your blog life By David Griner AdFreak.com TheSocialPath.com
  • Rejected topics
  • Rejected topics • “ Career opportunities for the sarcastic slacker”
  • Rejected topics • “ Get rich or die bloggin”
  • Rejected topics • “ Why I use TypePad”
  • About Me • Huntsville native • Spent 10 years in journalism • Now work for Luckie & Co. and write for AdFreak.com
  • About Luckie • Advertising / digital / PR agency • Clients include: AT&T Regions Bank Blue Cross Little Debbie Alabama Tourism Express Oil Change Asheville Tourism ACIPCO The Virginia Samford
  • About The Social Path
  • About AdFreak • Advertising and pop culture blog • Started by Adweek in 2004 • Technorati Rank 2,877
  • Becoming a paid blogger • My story • Ben Popken’s story
  •  
  • “ Special thanks to Joel Johnson's mom. If she hadn't found my post mocking her son I probably wouldn't have the new job.” — Ben Popken, Feb. 16, 2006
  • Pros of freelancing
      • Schedule your own time
      • Stockpile blog posts in advance
      • Decent extra pay
      • Very minor level of celebrity
      • Opportunities for guest editing/posting
      • Work in your underwear
  • Cons of freelancing
      • Most people suck at time management
      • You’ll starve
      • No benefits or security
      • Can mess with your taxes
      • Easy to lose steam
      • Neighbors get tired of seeing you in your underwear.
  • Finding the right blog
      • You’re probably already reading it
      • Who owns it?
      • How many writers?
      • What's the output?
  • Getting the gig
      • Get to know the writers or editors
      • Comment often under the same name
      • Write response posts on your blog
      • If you like the site, help drive traffic there
  • Asking for the job
      • No harm in asking about openings
      • Always write at least three sample posts that they could run that day
      • Make sure your e-mail is colon-rupturing in its awesomeness
  • Asking for the job
      • Get across your enthusiasm for the blog
      • Talk about how it has evolved
      • Say why they need you
  • Asking for the job
      • What are they missing?
        • Is it your background?
        • Your gender?
        • Your location?
        • Your traffic?
        • Your raw sex appeal?
  • How much will it pay?
      • Not much
  • How much will it pay?
      • Pay per post:
        • $5-$30 a piece
        • At 5 posts a week, that’s $1,300-$7,800 a year
        • Pros: Steady, decent pay
        • Cons: No bonuses for traffic hikes
  • How much will it pay?
      • Revenue sharing model:
        • Based on advertising or page views
        • Pros: Good pay for popular posts
        • Cons: Lots of dry spells
  • How much will it pay?
      • The Gawker model:
        • Salary for a required number of posts per week.
        • Plus bonus based on pageviews, relative to your site
        • Other salary sites offer occasional ad revenue sharing.
  • Get creative
      • Develop your own ideas for bonus pay:
        • Manage the Twitter feed
        • Update the blog's Facebook pages
        • Do blogger outreach/PR
  • Social media as a career
  • Social media as a career
      • Pros:
        • Fun
        • Growing exponentially
        • Few rules
        • You can make a big difference
  • Social media as a career
  • What could you be doing?
      • Training coworkers on social media
      • Maintaining company feeds
      • Doing online outreach
      • Creating an online voice for your business
  • Why you?
      • You know how to do it right—and wrong
      • You have what's still a rare skill
      • You have initiative
  • Laying the foundation
      • Write at least one blog you don't mind your boss seeing
      • Offer to do a training lunch
      • Help coworkers set up Google alerts
      • Teach the practical benefits of social media
      • No luck? Find another job.
  • Thanks for your time.
      • [email_address]
      • Twitter.com/griner