Merging your work life with your blog life By David Griner AdFreak.com TheSocialPath.com
Rejected topics
Rejected topics •  “ Career opportunities for  the sarcastic slacker”
Rejected topics •  “ Get rich  or die bloggin”
Rejected topics •  “ Why I use  TypePad”
About Me •  Huntsville native •  Spent 10 years in journalism •  Now work for Luckie & Co. and write for AdFreak.com
About Luckie •  Advertising / digital / PR agency •  Clients include: AT&T Regions Bank Blue Cross Little Debbie Alabama T...
About The Social Path
About AdFreak •  Advertising and  pop culture blog •  Started by Adweek  in 2004 •  Technorati Rank 2,877
Becoming a paid blogger •  My story •  Ben Popken’s story
 
“ Special thanks to Joel Johnson's mom. If she hadn't found my post mocking her son  I probably wouldn't have the new job....
Pros of freelancing <ul><ul><li>Schedule your own time </li></ul></ul><ul><ul><li>Stockpile blog posts in advance </li></u...
Cons of freelancing <ul><ul><li>Most people suck at time management </li></ul></ul><ul><ul><li>You’ll starve </li></ul></u...
Finding the right blog <ul><ul><li>You’re probably already reading it </li></ul></ul><ul><ul><li>Who owns it? </li></ul></...
Getting the gig <ul><ul><li>Get to know the writers or editors </li></ul></ul><ul><ul><li>Comment often under the same nam...
Asking for the job <ul><ul><li>No harm in asking about openings </li></ul></ul><ul><ul><li>Always write at least three sam...
Asking for the job <ul><ul><li>Get across your enthusiasm for the blog </li></ul></ul><ul><ul><li>Talk about how it has ev...
Asking for the job <ul><ul><li>What are they missing? </li></ul></ul><ul><ul><ul><li>Is it your background?  </li></ul></u...
How much will it pay? <ul><ul><li>Not much </li></ul></ul>
How much will it pay? <ul><ul><li>Pay per post: </li></ul></ul><ul><ul><ul><li>$5-$30 a piece </li></ul></ul></ul><ul><ul>...
How much will it pay? <ul><ul><li>Revenue sharing model: </li></ul></ul><ul><ul><ul><li>Based on advertising or page views...
How much will it pay? <ul><ul><li>The Gawker model: </li></ul></ul><ul><ul><ul><li>Salary for a required number of posts p...
Get creative <ul><ul><li>Develop your own ideas for bonus pay: </li></ul></ul><ul><ul><ul><li>Manage the Twitter feed </li...
Social media as a career
Social media as a career <ul><ul><li>Pros: </li></ul></ul><ul><ul><ul><li>Fun </li></ul></ul></ul><ul><ul><ul><li>Growing ...
Social media as a career
What could you be doing? <ul><ul><li>Training coworkers on social media </li></ul></ul><ul><ul><li>Maintaining company fee...
Why you? <ul><ul><li>You know how to do it right—and wrong </li></ul></ul><ul><ul><li>You have what's still a rare skill <...
Laying the foundation <ul><ul><li>Write at least one blog you don't mind your boss seeing </li></ul></ul><ul><ul><li>Offer...
Thanks for your time. <ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Twitter.com/griner </li></ul></ul>
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How to get paid to blog

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A brief presentation from WordCamp Birmingham 2008.

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How to get paid to blog

  1. 1. Merging your work life with your blog life By David Griner AdFreak.com TheSocialPath.com
  2. 2. Rejected topics
  3. 3. Rejected topics • “ Career opportunities for the sarcastic slacker”
  4. 4. Rejected topics • “ Get rich or die bloggin”
  5. 5. Rejected topics • “ Why I use TypePad”
  6. 6. About Me • Huntsville native • Spent 10 years in journalism • Now work for Luckie & Co. and write for AdFreak.com
  7. 7. About Luckie • Advertising / digital / PR agency • Clients include: AT&T Regions Bank Blue Cross Little Debbie Alabama Tourism Express Oil Change Asheville Tourism ACIPCO The Virginia Samford
  8. 8. About The Social Path
  9. 9. About AdFreak • Advertising and pop culture blog • Started by Adweek in 2004 • Technorati Rank 2,877
  10. 10. Becoming a paid blogger • My story • Ben Popken’s story
  11. 12. “ Special thanks to Joel Johnson's mom. If she hadn't found my post mocking her son I probably wouldn't have the new job.” — Ben Popken, Feb. 16, 2006
  12. 13. Pros of freelancing <ul><ul><li>Schedule your own time </li></ul></ul><ul><ul><li>Stockpile blog posts in advance </li></ul></ul><ul><ul><li>Decent extra pay </li></ul></ul><ul><ul><li>Very minor level of celebrity </li></ul></ul><ul><ul><li>Opportunities for guest editing/posting </li></ul></ul><ul><ul><li>Work in your underwear </li></ul></ul>
  13. 14. Cons of freelancing <ul><ul><li>Most people suck at time management </li></ul></ul><ul><ul><li>You’ll starve </li></ul></ul><ul><ul><li>No benefits or security </li></ul></ul><ul><ul><li>Can mess with your taxes </li></ul></ul><ul><ul><li>Easy to lose steam </li></ul></ul><ul><ul><li>Neighbors get tired of seeing you in your underwear. </li></ul></ul>
  14. 15. Finding the right blog <ul><ul><li>You’re probably already reading it </li></ul></ul><ul><ul><li>Who owns it? </li></ul></ul><ul><ul><li>How many writers? </li></ul></ul><ul><ul><li>What's the output? </li></ul></ul>
  15. 16. Getting the gig <ul><ul><li>Get to know the writers or editors </li></ul></ul><ul><ul><li>Comment often under the same name </li></ul></ul><ul><ul><li>Write response posts on your blog </li></ul></ul><ul><ul><li>If you like the site, help drive traffic there </li></ul></ul>
  16. 17. Asking for the job <ul><ul><li>No harm in asking about openings </li></ul></ul><ul><ul><li>Always write at least three sample posts that they could run that day </li></ul></ul><ul><ul><li>Make sure your e-mail is colon-rupturing in its awesomeness </li></ul></ul>
  17. 18. Asking for the job <ul><ul><li>Get across your enthusiasm for the blog </li></ul></ul><ul><ul><li>Talk about how it has evolved </li></ul></ul><ul><ul><li>Say why they need you </li></ul></ul>
  18. 19. Asking for the job <ul><ul><li>What are they missing? </li></ul></ul><ul><ul><ul><li>Is it your background? </li></ul></ul></ul><ul><ul><ul><li>Your gender? </li></ul></ul></ul><ul><ul><ul><li>Your location? </li></ul></ul></ul><ul><ul><ul><li>Your traffic? </li></ul></ul></ul><ul><ul><ul><li>Your raw sex appeal? </li></ul></ul></ul>
  19. 20. How much will it pay? <ul><ul><li>Not much </li></ul></ul>
  20. 21. How much will it pay? <ul><ul><li>Pay per post: </li></ul></ul><ul><ul><ul><li>$5-$30 a piece </li></ul></ul></ul><ul><ul><ul><li>At 5 posts a week, that’s $1,300-$7,800 a year </li></ul></ul></ul><ul><ul><ul><li>Pros: Steady, decent pay </li></ul></ul></ul><ul><ul><ul><li>Cons: No bonuses for traffic hikes </li></ul></ul></ul>
  21. 22. How much will it pay? <ul><ul><li>Revenue sharing model: </li></ul></ul><ul><ul><ul><li>Based on advertising or page views </li></ul></ul></ul><ul><ul><ul><li>Pros: Good pay for popular posts </li></ul></ul></ul><ul><ul><ul><li>Cons: Lots of dry spells </li></ul></ul></ul>
  22. 23. How much will it pay? <ul><ul><li>The Gawker model: </li></ul></ul><ul><ul><ul><li>Salary for a required number of posts per week. </li></ul></ul></ul><ul><ul><ul><li>Plus bonus based on pageviews, relative to your site </li></ul></ul></ul><ul><ul><ul><li>Other salary sites offer occasional ad revenue sharing. </li></ul></ul></ul>
  23. 24. Get creative <ul><ul><li>Develop your own ideas for bonus pay: </li></ul></ul><ul><ul><ul><li>Manage the Twitter feed </li></ul></ul></ul><ul><ul><ul><li>Update the blog's Facebook pages </li></ul></ul></ul><ul><ul><ul><li>Do blogger outreach/PR </li></ul></ul></ul>
  24. 25. Social media as a career
  25. 26. Social media as a career <ul><ul><li>Pros: </li></ul></ul><ul><ul><ul><li>Fun </li></ul></ul></ul><ul><ul><ul><li>Growing exponentially </li></ul></ul></ul><ul><ul><ul><li>Few rules </li></ul></ul></ul><ul><ul><ul><li>You can make a big difference </li></ul></ul></ul>
  26. 27. Social media as a career
  27. 28. What could you be doing? <ul><ul><li>Training coworkers on social media </li></ul></ul><ul><ul><li>Maintaining company feeds </li></ul></ul><ul><ul><li>Doing online outreach </li></ul></ul><ul><ul><li>Creating an online voice for your business </li></ul></ul>
  28. 29. Why you? <ul><ul><li>You know how to do it right—and wrong </li></ul></ul><ul><ul><li>You have what's still a rare skill </li></ul></ul><ul><ul><li>You have initiative </li></ul></ul>
  29. 30. Laying the foundation <ul><ul><li>Write at least one blog you don't mind your boss seeing </li></ul></ul><ul><ul><li>Offer to do a training lunch </li></ul></ul><ul><ul><li>Help coworkers set up Google alerts </li></ul></ul><ul><ul><li>Teach the practical benefits of social media </li></ul></ul><ul><ul><li>No luck? Find another job. </li></ul></ul>
  30. 31. Thanks for your time. <ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Twitter.com/griner </li></ul></ul>
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