How to create a social media strategy
Upcoming SlideShare
Loading in...5
×
 

How to create a social media strategy

on

  • 55,259 views

A simple guide to being strategic with social media for business.

A simple guide to being strategic with social media for business.

Statistics

Views

Total Views
55,259
Views on SlideShare
54,098
Embed Views
1,161

Actions

Likes
326
Downloads
5,091
Comments
22

64 Embeds 1,161

http://www.thesocialpath.com 267
http://www.slideshare.net 193
http://www.trinetizen.com 136
http://sweetdigital.co 122
http://www.scoop.it 49
http://aurasmihai.ro 39
http://businessspeak.wordpress.com 38
https://tasks.crowdflower.com 35
http://museusdospuntzero.blogspot.com 26
http://picoteando.blogspot.com 26
http://www.peppertt.com 21
http://socialmedianow.wordpress.com 21
http://socialpr.blogspot.com 20
http://www.ecademy.com 18
http://jenniflyworld.wordpress.com 16
http://www.socialmediabiz.com 11
http://mj89sp3sau2k7lj1eg3k40hkeppguj6j-a-sites-opensocial.googleusercontent.com 11
http://passport2india.wikispaces.com 8
http://www.johansetiawan.com 7
https://ccccblackboard.blackboard.com 7
http://weecloud.blogspot.com 6
http://mercuryseattle.net 6
http://trinetizen.blogspot.com 5
http://blog.trinetizen.com 5
http://aledis2009.wordpress.com 5
http://museusdospuntzero.blogspot.com.es 5
http://sueanstiss.blogspot.com 4
http://www.walteradamson.com 4
http://paper.li 3
http://www.ebookfreedom.com 3
http://pinterest.com 3
http://translate.googleusercontent.com 3
http://picoteando.blogspot.com.es 2
http://trinetizen.com 2
http://www.pinterest.com 2
http://b1ward.blogspot.com 2
http://www.bounceit.net 2
http://www.socialmedia.biz 2
http://picoteando.blogspot.com.br 1
http://magnetuniversity.com 1
http://www.mindtalk.com 1
http://mail.ffe.es:3000 1
http://socialpr.blogspot.sg 1
http://picoteando.blogspot.com.au 1
http://facebook.slideshare.com 1
http://picoteando.blogspot.ca 1
https://mybu.bournemouth.ac.uk 1
https://www.google.com 1
http://feeds.feedburner.com 1
http://sol.magnum.com.br 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 22 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…

110 of 22

Post Comment
Edit your comment

How to create a social media strategy How to create a social media strategy Presentation Transcript

  • First, a big thanks to: Jeremy Flint (@jeremyflint) IPSA (@ipsaonline) Shift Workspace (@ShiftWorkspace) For hosting this presentation on quot; June 4, 2009.
  • Social Media Clients
  • So why create a quot; social media strategy?
  • Without a clear direction, quot; social media can pull you quot; in all directions.
  • Clear goals and realistic expectations can help avoid: Wasted time Wasted effort Backlash Social media fatigue Missed opportunities
  • It starts with asking yourself a few tough questions.
  • Question 1: What are you after?
  • Sales? Client leads? Awareness? Proving your brand? Buzz? Thought leadership?
  • Can you distill your quot; social media mission down toquot; one sentence?
  • quot;Anything that creates positive lasting memory is customer service.quot; — Tony Hsieh, Zappos CEO
  • Zappos live chat excerpt: (done entirely in 3rd person) Timmy: Timmy thanks Jonathan for good help. Jonathan: Jonathan welcomes Timmy. Can Jonathan do anything more for Timmy? Timmy: no that is all timmy needs Timmy: timmy happy Jonathan: Good. Does Timmy have an account set up with Zappos yet? Jonathan: Jonathan will upgrade Timmy’s account. Source: Twitter.com/Zappos
  • “Humanize the Ford brand and put consumers in touch with Ford employees.quot; — Scott Monty, Ford Motor Co.
  • quot;Instill trust in the brand, and highlight that the people behind the brand are parents too.” — Lindsay Lebresco, Graco
  • A core philosophy gives you a daily focus and helps define your goals.
  • Question 2: How will you know quot; if it’s working?
  • Social media gives you a chance to set metrics that quot; suit your philosophy.
  • Graco’s mission: Reach 1,000,000 parents online
  • What can be measured? Blog posts Inbound traffic Reader comments Clickthroughs Twitter mentions Video views Twitter followers Channel subscribers Facebook fans Video embeds Links SlideShare views RSS subscribers Tags Google trends Diggs Alexa rankings Stumbles Search results App downloads Nielsen BuzzMetrics Podcast subscribers
  • What about impressions? CPM? Those still have a place, especially in winning over quot; the old guard.
  • Measurement tools: There are lots out there. My favorite? Google Docs.
  • Most data can be easily tracked and graphed with simple spreadsheets.
  • Once your scope (and budget) expands, consider paid monitoring services such as Radian6.
  • Question 3: Who’s responsible for reaching these goals?
  • Social media is a murky mix of PR, marketing, interactive, customer service and more. But try to make it everyone’s job, and it becomes no one’s job.
  • Now’s the time to quot; take ownership, quot; take responsibility and take the credit.
  • Social media will never be quot; a real part of your business quot; until it’s included in job descriptions and expectations.
  • Set your goals and live by them, even if they seem arbitrary at first. Prove to your colleagues that this is work, not screwing around.
  • Question 4: What’s in it for your customers?
  • Corporate social media is hollow if it doesn’t create some sort of valuable content for the reader.
  • Provide your customers with insight, sneak peeks, discounts, support, a good laugh, etc. Make yourself worthy of their time (and, hopefully, their money).
  • Question 5: Where do you go from here?
  • Once you build momentum, quot; don’t squander it. Use your successes to justify bigger budgets, more staffing and cooler projects.
  • And once you’re a blogillionaire, don’t forget the little people, like… david.griner@luckie.com Twitter.com/griner TheSocialPath.com SlideShare.net/Griner