Webtrends Presentation

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    1 Favorite & 1 Group

    Webtrends Presentation - Presentation Transcript

    1.  
    2. Inetasia Solutions Profile
      • Founded in 1999, Inetasia is a leading independent Asian Internet consultancy
      • WebTrends Distributor for South East Asia, Hong Kong, Macau and China
      • Gomez Distributor for Singapore , Hong Kong, Thailand, Malaysia and China
      • Located in Bangkok , Hong Kong, Singapore, Kuala Lumpur & Shanghai
      • 50 professionals located throughout Asia
    3. Introduction Inetasia is a new breed of Internet consultancy specializing in New Media !
      • Build
      • Market
      • Analyze
      • Monitor
    4. Regional Footprint
    5. Representative Clients
    6. WebTrends
      • Pioneered the industry in 1995
      • Overall market leader with 2x market share of the next largest competitor
      • Global operations – over 275 employees and growing
      • More Enterprise On Demand customers than any other vendor
      • Co-location facility and redundant data centers
    7. ANALYZE Understanding your audience
    8. Challenges Marketing Faces Today
    9. Web analytics is expanding to meet the need
    10. Sources of Visitors
      • Getting the right audience to your website.
      DM Print Banner Ads Email Search Mobile Podcast RSS
    11. Relationship Marketing: Taking Action
    12. Tracking visitors with WebTrends
      • Each action from a visitor on your site provides feedback that WebTrends can track.
        • Pages that they came from
        • Links that they have clicked on your site
        • Downloads
        • Point of exit
        • Conversions & Sales
    13. Measure all your campaigns consistently
    14. Optimizing Campaign Performance Effectiveness Efficiency
      • Reach and target the “right” customer
      • Optimal channels
      • Relevant message
      • Desirable offer
      • Reach a large number of people
      • Cost effective manner
      Key Performance Indicator Key Performance Indicator
      • Conversion
      • Return on investment
    15. eDM Clickthrough HTML Email WebTrends Website
    16. eDM Effectiveness Efficiency
      • Segment visitors
      • Volume of opt-in visitors
      • Cost/effort to create targeted offerings
      Key Performance Indicator Key Performance Indicator
      • Clickthroughs
      • Unique visitors
      • Orders
      • Conversion (orders/ unique visitors)
      • % of total revenue
      • Cost/ visitor
      • ROI
    17. Optimizing Search Performance
    18. Optimizing Search Performance Effectiveness Efficiency
      • Rank & relevance of your search terms
      • Cost per click
      • Value of visitors
      Key Performance Indicator Key Performance Indicator
      • Clickthroughs
      • Unique visitors
      • New visitors
      • Conversion (orders/ unique visitors)
      • Value (Revenue)
      • Value/ click
      • Cost/ click
      • ROI
    19. Know your customers, build relationships
    20. Examples of segmentation
      • Geographic
        • Region
        • Country
        • City
        • MSA/DMA
        • Climate
        • Urban, Suburban, Rural
      • Demographic
        • Age
        • Gender
        • Income
        • Marital Status
        • Occupation
        • Education
        • Nationality/Race
      • Psychographic
        • Lifestyle type
        • Personality type
        • Attitudes
        • Values
        • Beliefs
        • Opinions
      • Behavioral (web focus)
        • Occasions
        • Usage (New vs. Returning)
        • Loyalty
        • Benefits sought
        • Type of user (Business vs. Technical, Home vs Office)
        • Recency, Frequency, LTV
    21. Segmentation – Examples of Custom Segments
      • While the possibilities for defining custom segments vary from site to site, here are some examples of how WebTrends customers have segmented their audiences:
        • Newsletter Subscribers (Y/N)
        • Frequent Flyers (Y/N)
        • Gender (Male/Female)
        • Occupation/Profession (Doctor, Nurse, Student, etc…)
        • Income ($50k-$74.9k; $75k-$99.9k; $100k-$149k; $150k + above)
        • Age (25-34, 35-44, 45-54, 55-64 years)
        • Recreational (shopping for fun) vs Non-recreational Shopper
        • Satisfaction level/index (very, highly, not at all)
        • Support content (satisfied vs dis-satisfied)
    22. Inside WebTrends
    23. Performance Dashboards to prove and improve your results
    24. Segmentation
    25. Campaigns Reports
    26. Search Engines Reports
    27. Scenario Analysis
    28. Path Analysis (Forward & Reverse)
    29. Dashboards
    30. Merchandising Dashboards
    31. Why WebTrends?
    32. WebTrends is easy to use
      • Custom reports
      • User friendly visual charts and graphs
      • Integrates with Microsoft Excel for easy viewing and combining data
    33. How can WebTrends help me?
      • Getting the right audience to your website.
      • Real-time reporting
      • Laser Targeted vs. Shotgun approach
      • Allocating the right budget
      • Making the right decisions at the right time.
    34. WebTrends Products & Services
      • You can migrate from one to another.
      • SDC tagging is the recommended way to capture your web analytic data.
      • It’s more accurate and offers the greatest flexibility.
      Software – WebTrends Service – WebTrends On-Demand
      • You own the software
      • Allows for integration with other data sources
      • Requires IT/Administrator resources
      • Standard web server log files and SmartSource Data
      • Collector log files
      • Hosted version
      • No hardware or software to purchase
      • Lower IT requirements for maintenance and administration
      • SmartSource Data Collector log files only
    35.  
    SlideShare Zeitgeist 2009

    + Min GuoMin Guo Nominate

    custom

    241 views, 1 favs, 3 embeds more stats

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 241
      • 205 on SlideShare
      • 36 from embeds
    • Comments 0
    • Favorites 1
    • Downloads 8
    Most viewed embeds
    • 25 views on http://www.shanghaiwebanalytics.com
    • 10 views on http://www.wachina.net
    • 1 views on http://www.zhuaxia.com

    more

    All embeds
    • 25 views on http://www.shanghaiwebanalytics.com
    • 10 views on http://www.wachina.net
    • 1 views on http://www.zhuaxia.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Groups / Events