Webtrends Presentation


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Webtrends Presentation

  1. 2. Inetasia Solutions Profile <ul><li>Founded in 1999, Inetasia is a leading independent Asian Internet consultancy </li></ul><ul><li>WebTrends Distributor for South East Asia, Hong Kong, Macau and China </li></ul><ul><li>Gomez Distributor for Singapore , Hong Kong, Thailand, Malaysia and China </li></ul><ul><li>Located in Bangkok , Hong Kong, Singapore, Kuala Lumpur & Shanghai </li></ul><ul><li>50 professionals located throughout Asia </li></ul>
  2. 3. Introduction Inetasia is a new breed of Internet consultancy specializing in New Media ! <ul><li>Build </li></ul><ul><li>Market </li></ul><ul><li>Analyze </li></ul><ul><li>Monitor </li></ul>
  3. 4. Regional Footprint
  4. 5. Representative Clients
  5. 6. WebTrends <ul><li>Pioneered the industry in 1995 </li></ul><ul><li>Overall market leader with 2x market share of the next largest competitor </li></ul><ul><li>Global operations – over 275 employees and growing </li></ul><ul><li>More Enterprise On Demand customers than any other vendor </li></ul><ul><li>Co-location facility and redundant data centers </li></ul>
  6. 7. ANALYZE Understanding your audience
  7. 8. Challenges Marketing Faces Today
  8. 9. Web analytics is expanding to meet the need
  9. 10. Sources of Visitors <ul><li>Getting the right audience to your website. </li></ul>DM Print Banner Ads Email Search Mobile Podcast RSS
  10. 11. Relationship Marketing: Taking Action
  11. 12. Tracking visitors with WebTrends <ul><li>Each action from a visitor on your site provides feedback that WebTrends can track. </li></ul><ul><ul><li>Pages that they came from </li></ul></ul><ul><ul><li>Links that they have clicked on your site </li></ul></ul><ul><ul><li>Downloads </li></ul></ul><ul><ul><li>Point of exit </li></ul></ul><ul><ul><li>Conversions & Sales </li></ul></ul>
  12. 13. Measure all your campaigns consistently
  13. 14. Optimizing Campaign Performance Effectiveness Efficiency <ul><li>Reach and target the “right” customer </li></ul><ul><li>Optimal channels </li></ul><ul><li>Relevant message </li></ul><ul><li>Desirable offer </li></ul><ul><li>Reach a large number of people </li></ul><ul><li>Cost effective manner </li></ul>Key Performance Indicator Key Performance Indicator <ul><li>Conversion </li></ul><ul><li>Return on investment </li></ul>
  14. 15. eDM Clickthrough HTML Email WebTrends Website
  15. 16. eDM Effectiveness Efficiency <ul><li>Segment visitors </li></ul><ul><li>Volume of opt-in visitors </li></ul><ul><li>Cost/effort to create targeted offerings </li></ul>Key Performance Indicator Key Performance Indicator <ul><li>Clickthroughs </li></ul><ul><li>Unique visitors </li></ul><ul><li>Orders </li></ul><ul><li>Conversion (orders/ unique visitors) </li></ul><ul><li>% of total revenue </li></ul><ul><li>Cost/ visitor </li></ul><ul><li>ROI </li></ul>
  16. 17. Optimizing Search Performance
  17. 18. Optimizing Search Performance Effectiveness Efficiency <ul><li>Rank & relevance of your search terms </li></ul><ul><li>Cost per click </li></ul><ul><li>Value of visitors </li></ul>Key Performance Indicator Key Performance Indicator <ul><li>Clickthroughs </li></ul><ul><li>Unique visitors </li></ul><ul><li>New visitors </li></ul><ul><li>Conversion (orders/ unique visitors) </li></ul><ul><li>Value (Revenue) </li></ul><ul><li>Value/ click </li></ul><ul><li>Cost/ click </li></ul><ul><li>ROI </li></ul>
  18. 19. Know your customers, build relationships
  19. 20. Examples of segmentation <ul><li>Geographic </li></ul><ul><ul><li>Region </li></ul></ul><ul><ul><li>Country </li></ul></ul><ul><ul><li>City </li></ul></ul><ul><ul><li>MSA/DMA </li></ul></ul><ul><ul><li>Climate </li></ul></ul><ul><ul><li>Urban, Suburban, Rural </li></ul></ul><ul><li>Demographic </li></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Income </li></ul></ul><ul><ul><li>Marital Status </li></ul></ul><ul><ul><li>Occupation </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Nationality/Race </li></ul></ul><ul><li>Psychographic </li></ul><ul><ul><li>Lifestyle type </li></ul></ul><ul><ul><li>Personality type </li></ul></ul><ul><ul><li>Attitudes </li></ul></ul><ul><ul><li>Values </li></ul></ul><ul><ul><li>Beliefs </li></ul></ul><ul><ul><li>Opinions </li></ul></ul><ul><li>Behavioral (web focus) </li></ul><ul><ul><li>Occasions </li></ul></ul><ul><ul><li>Usage (New vs. Returning) </li></ul></ul><ul><ul><li>Loyalty </li></ul></ul><ul><ul><li>Benefits sought </li></ul></ul><ul><ul><li>Type of user (Business vs. Technical, Home vs Office) </li></ul></ul><ul><ul><li>Recency, Frequency, LTV </li></ul></ul>
  20. 21. Segmentation – Examples of Custom Segments <ul><li>While the possibilities for defining custom segments vary from site to site, here are some examples of how WebTrends customers have segmented their audiences: </li></ul><ul><ul><li>Newsletter Subscribers (Y/N) </li></ul></ul><ul><ul><li>Frequent Flyers (Y/N) </li></ul></ul><ul><ul><li>Gender (Male/Female) </li></ul></ul><ul><ul><li>Occupation/Profession (Doctor, Nurse, Student, etc…) </li></ul></ul><ul><ul><li>Income ($50k-$74.9k; $75k-$99.9k; $100k-$149k; $150k + above) </li></ul></ul><ul><ul><li>Age (25-34, 35-44, 45-54, 55-64 years) </li></ul></ul><ul><ul><li>Recreational (shopping for fun) vs Non-recreational Shopper </li></ul></ul><ul><ul><li>Satisfaction level/index (very, highly, not at all) </li></ul></ul><ul><ul><li>Support content (satisfied vs dis-satisfied) </li></ul></ul>
  21. 22. Inside WebTrends
  22. 23. Performance Dashboards to prove and improve your results
  23. 24. Segmentation
  24. 25. Campaigns Reports
  25. 26. Search Engines Reports
  26. 27. Scenario Analysis
  27. 28. Path Analysis (Forward & Reverse)
  28. 29. Dashboards
  29. 30. Merchandising Dashboards
  30. 31. Why WebTrends?
  31. 32. WebTrends is easy to use <ul><li>Custom reports </li></ul><ul><li>User friendly visual charts and graphs </li></ul><ul><li>Integrates with Microsoft Excel for easy viewing and combining data </li></ul>
  32. 33. How can WebTrends help me? <ul><li>Getting the right audience to your website. </li></ul><ul><li>Real-time reporting </li></ul><ul><li>Laser Targeted vs. Shotgun approach </li></ul><ul><li>Allocating the right budget </li></ul><ul><li>Making the right decisions at the right time. </li></ul>
  33. 34. WebTrends Products & Services <ul><li>You can migrate from one to another. </li></ul><ul><li>SDC tagging is the recommended way to capture your web analytic data. </li></ul><ul><li>It’s more accurate and offers the greatest flexibility. </li></ul>Software – WebTrends Service – WebTrends On-Demand <ul><li>You own the software </li></ul><ul><li>Allows for integration with other data sources </li></ul><ul><li>Requires IT/Administrator resources </li></ul><ul><li>Standard web server log files and SmartSource Data </li></ul><ul><li>Collector log files </li></ul><ul><li>Hosted version </li></ul><ul><li>No hardware or software to purchase </li></ul><ul><li>Lower IT requirements for maintenance and administration </li></ul><ul><li>SmartSource Data Collector log files only </li></ul>