Webtrends Presentation

Inetasia Solutions Profile
Founded in 1999, Inetasia is a leading independent Asian Internet consultancy
WebTrends Distributor for South East Asia, Hong Kong, Macau and China
Gomez Distributor for Singapore , Hong Kong, Thailand, Malaysia and China
Located in Bangkok , Hong Kong, Singapore, Kuala Lumpur & Shanghai
50 professionals located throughout Asia

Introduction Inetasia is a new breed of Internet consultancy specializing in New Media !
Build
Market
Analyze
Monitor

Regional Footprint

Representative Clients

WebTrends
Pioneered the industry in 1995
Overall market leader with 2x market share of the next largest competitor
Global operations – over 275 employees and growing
More Enterprise On Demand customers than any other vendor
Co-location facility and redundant data centers

ANALYZE Understanding your audience

Challenges Marketing Faces Today

Web analytics is expanding to meet the need

Sources of Visitors
Getting the right audience to your website.
DM Print Banner Ads Email Search Mobile Podcast RSS

Relationship Marketing: Taking Action

Tracking visitors with WebTrends
Each action from a visitor on your site provides feedback that WebTrends can track.
Pages that they came from
Links that they have clicked on your site
Downloads
Point of exit
Conversions & Sales

Measure all your campaigns consistently

Optimizing Campaign Performance Effectiveness Efficiency
Reach and target the “right” customer
Optimal channels
Relevant message
Desirable offer
Reach a large number of people
Cost effective manner
Key Performance Indicator Key Performance Indicator
Conversion
Return on investment

eDM Clickthrough HTML Email WebTrends Website

eDM Effectiveness Efficiency
Segment visitors
Volume of opt-in visitors
Cost/effort to create targeted offerings
Clickthroughs
Unique visitors
Orders
Conversion (orders/ unique visitors)
% of total revenue
Cost/ visitor
ROI

Optimizing Search Performance

Optimizing Search Performance Effectiveness Efficiency
Rank & relevance of your search terms
Cost per click
Value of visitors
Clickthroughs
Unique visitors
New visitors
Conversion (orders/ unique visitors)
Value (Revenue)
Value/ click
Cost/ click
ROI

Know your customers, build relationships

Examples of segmentation
Geographic
Region
Country
City
MSA/DMA
Climate
Urban, Suburban, Rural
Demographic
Age
Gender
Income
Marital Status
Occupation
Education
Nationality/Race
Psychographic
Lifestyle type
Personality type
Attitudes
Values
Beliefs
Opinions
Behavioral (web focus)
Occasions
Usage (New vs. Returning)
Loyalty
Benefits sought
Type of user (Business vs. Technical, Home vs Office)
Recency, Frequency, LTV

Segmentation – Examples of Custom Segments
While the possibilities for defining custom segments vary from site to site, here are some examples of how WebTrends customers have segmented their audiences:
Newsletter Subscribers (Y/N)
Frequent Flyers (Y/N)
Gender (Male/Female)
Occupation/Profession (Doctor, Nurse, Student, etc…)
Income ($50k-$74.9k; $75k-$99.9k; $100k-$149k; $150k + above)
Age (25-34, 35-44, 45-54, 55-64 years)
Recreational (shopping for fun) vs Non-recreational Shopper
Satisfaction level/index (very, highly, not at all)
Support content (satisfied vs dis-satisfied)

Inside WebTrends

Performance Dashboards to prove and improve your results

Segmentation

Campaigns Reports

Search Engines Reports

Scenario Analysis

Path Analysis (Forward & Reverse)

Dashboards

Merchandising Dashboards

Why WebTrends?

WebTrends is easy to use
Custom reports
User friendly visual charts and graphs
Integrates with Microsoft Excel for easy viewing and combining data

How can WebTrends help me?
Getting the right audience to your website.
Real-time reporting
Laser Targeted vs. Shotgun approach
Allocating the right budget
Making the right decisions at the right time.

WebTrends Products & Services
You can migrate from one to another.
SDC tagging is the recommended way to capture your web analytic data.
It’s more accurate and offers the greatest flexibility.
Software – WebTrends Service – WebTrends On-Demand
You own the software
Allows for integration with other data sources
Requires IT/Administrator resources
Standard web server log files and SmartSource Data
Collector log files
Hosted version
No hardware or software to purchase
Lower IT requirements for maintenance and administration
SmartSource Data Collector log files only

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Webtrends Presentation

by Min Guo on Oct 19, 2009

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Webtrends Presentation — Presentation Transcript