Inetasia Solutions Profile Founded in 1999, Inetasia is a leading independent Asian Internet consultancy WebTrends Distributor for South East Asia, Hong Kong, Macau and China Gomez Distributor for Singapore , Hong Kong, Thailand, Malaysia and China Located in Bangkok , Hong Kong, Singapore, Kuala Lumpur & Shanghai 50 professionals located throughout Asia

Founded in 1999, Inetasia is a leading independent Asian Internet consultancy

WebTrends Distributor for South East Asia, Hong Kong, Macau and China

Gomez Distributor for Singapore , Hong Kong, Thailand, Malaysia and China

Located in Bangkok , Hong Kong, Singapore, Kuala Lumpur & Shanghai

50 professionals located throughout Asia

Introduction Inetasia is a new breed of Internet consultancy specializing in New Media ! Build Market Analyze Monitor

Build

Market

Analyze

Monitor

Regional Footprint

Representative Clients

WebTrends Pioneered the industry in 1995 Overall market leader with 2x market share of the next largest competitor Global operations – over 275 employees and growing More Enterprise On Demand customers than any other vendor Co-location facility and redundant data centers

Pioneered the industry in 1995

Overall market leader with 2x market share of the next largest competitor

Global operations – over 275 employees and growing

More Enterprise On Demand customers than any other vendor

Co-location facility and redundant data centers

ANALYZE Understanding your audience

Challenges Marketing Faces Today

Web analytics is expanding to meet the need

Sources of Visitors Getting the right audience to your website. DM Print Banner Ads Email Search Mobile Podcast RSS

Getting the right audience to your website.

Relationship Marketing: Taking Action

Tracking visitors with WebTrends Each action from a visitor on your site provides feedback that WebTrends can track. Pages that they came from Links that they have clicked on your site Downloads Point of exit Conversions & Sales

Each action from a visitor on your site provides feedback that WebTrends can track.

Pages that they came from

Links that they have clicked on your site

Downloads

Point of exit

Conversions & Sales

Measure all your campaigns consistently

Optimizing Campaign Performance Effectiveness Efficiency Reach and target the “right” customer Optimal channels Relevant message Desirable offer Reach a large number of people Cost effective manner Key Performance Indicator Key Performance Indicator Conversion Return on investment

Reach and target the “right” customer

Optimal channels

Relevant message

Desirable offer

Reach a large number of people

Cost effective manner

Conversion

Return on investment

eDM Clickthrough HTML Email WebTrends Website

eDM Effectiveness Efficiency Segment visitors Volume of opt-in visitors Cost/effort to create targeted offerings Key Performance Indicator Key Performance Indicator Clickthroughs Unique visitors Orders Conversion (orders/ unique visitors) % of total revenue Cost/ visitor ROI

Segment visitors

Volume of opt-in visitors

Cost/effort to create targeted offerings

Clickthroughs

Unique visitors

Orders

Conversion (orders/ unique visitors)

% of total revenue

Cost/ visitor

ROI

Optimizing Search Performance

Optimizing Search Performance Effectiveness Efficiency Rank & relevance of your search terms Cost per click Value of visitors Key Performance Indicator Key Performance Indicator Clickthroughs Unique visitors New visitors Conversion (orders/ unique visitors) Value (Revenue) Value/ click Cost/ click ROI

Rank & relevance of your search terms

Cost per click

Value of visitors

Clickthroughs

Unique visitors

New visitors

Conversion (orders/ unique visitors)

Value (Revenue)

Value/ click

Cost/ click

ROI

Know your customers, build relationships

Examples of segmentation Geographic Region Country City MSA/DMA Climate Urban, Suburban, Rural Demographic Age Gender Income Marital Status Occupation Education Nationality/Race Psychographic Lifestyle type Personality type Attitudes Values Beliefs Opinions Behavioral (web focus) Occasions Usage (New vs. Returning) Loyalty Benefits sought Type of user (Business vs. Technical, Home vs Office) Recency, Frequency, LTV

Geographic

Region

Country

City

MSA/DMA

Climate

Urban, Suburban, Rural

Demographic

Age

Gender

Income

Marital Status

Occupation

Education

Nationality/Race

Psychographic

Lifestyle type

Personality type

Attitudes

Values

Beliefs

Opinions

Behavioral (web focus)

Occasions

Usage (New vs. Returning)

Loyalty

Benefits sought

Type of user (Business vs. Technical, Home vs Office)

Recency, Frequency, LTV

Segmentation – Examples of Custom Segments While the possibilities for defining custom segments vary from site to site, here are some examples of how WebTrends customers have segmented their audiences: Newsletter Subscribers (Y/N) Frequent Flyers (Y/N) Gender (Male/Female) Occupation/Profession (Doctor, Nurse, Student, etc…) Income ($50k-$74.9k; $75k-$99.9k; $100k-$149k; $150k + above) Age (25-34, 35-44, 45-54, 55-64 years) Recreational (shopping for fun) vs Non-recreational Shopper Satisfaction level/index (very, highly, not at all) Support content (satisfied vs dis-satisfied)

While the possibilities for defining custom segments vary from site to site, here are some examples of how WebTrends customers have segmented their audiences:

Newsletter Subscribers (Y/N)

Frequent Flyers (Y/N)

Gender (Male/Female)

Occupation/Profession (Doctor, Nurse, Student, etc…)

Income ($50k-$74.9k; $75k-$99.9k; $100k-$149k; $150k + above)

Age (25-34, 35-44, 45-54, 55-64 years)

Recreational (shopping for fun) vs Non-recreational Shopper

Satisfaction level/index (very, highly, not at all)

Support content (satisfied vs dis-satisfied)

Inside WebTrends

Performance Dashboards to prove and improve your results

Segmentation

Campaigns Reports

Search Engines Reports

Scenario Analysis

Path Analysis (Forward & Reverse)

Dashboards

Merchandising Dashboards

Why WebTrends?

WebTrends is easy to use Custom reports User friendly visual charts and graphs Integrates with Microsoft Excel for easy viewing and combining data

Custom reports

User friendly visual charts and graphs

Integrates with Microsoft Excel for easy viewing and combining data

How can WebTrends help me? Getting the right audience to your website. Real-time reporting Laser Targeted vs. Shotgun approach Allocating the right budget Making the right decisions at the right time.

Getting the right audience to your website.

Real-time reporting

Laser Targeted vs. Shotgun approach

Allocating the right budget

Making the right decisions at the right time.

WebTrends Products & Services You can migrate from one to another. SDC tagging is the recommended way to capture your web analytic data. It’s more accurate and offers the greatest flexibility. Software – WebTrends Service – WebTrends On-Demand You own the software Allows for integration with other data sources Requires IT/Administrator resources Standard web server log files and SmartSource Data Collector log files Hosted version No hardware or software to purchase Lower IT requirements for maintenance and administration SmartSource Data Collector log files only

You can migrate from one to another.

SDC tagging is the recommended way to capture your web analytic data.

It’s more accurate and offers the greatest flexibility.

You own the software

Allows for integration with other data sources

Requires IT/Administrator resources

Standard web server log files and SmartSource Data

Collector log files

Hosted version

No hardware or software to purchase

Lower IT requirements for maintenance and administration

SmartSource Data Collector log files only