Web Trends Standard Reports (print screen)

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Web Trends Standard Reports (print screen)

  1. 1. Standard Out-of-the-box Site Reports <ul><li>Overview Dashboard - (pages, referring site, visitor summary, visit summary, exit pages, page view summary) </li></ul><ul><li>Marketing Dashboard - (Referring Site, Onsite Ad Impressions Trend) </li></ul><ul><li>Visitors Dashboard - (Visit Summary, Visitor Summary, Visitors by Number of Visits, Organizations, Countries) </li></ul><ul><li>Pages Dashboard - (Page Views Trend, Content Groups, Page View Summary, Pages Trend, Entry Pages, Pages, Exit Pages, Directories) </li></ul><ul><li>Navigation Dashboard - (Entry Pages, Exit Pages, Single Page Visits) </li></ul><ul><li>Technical Dashboard - (Hits Trend, Browsers by Version, Technical Summary, Average Time to Serve Pages, Bandwidth Trend) </li></ul><ul><li>Activity Dashboard - (Hits by Hour of the Day, Hits by Day of the Week, Most Active Summary, Least Active Summary, Activity on Weekdays, Activity on Weekends, Bandwidth Trend) </li></ul><ul><li>Browsers and Platforms Dashboard - (Browsers, Browsers Trend, Spiders, Platforms Trend) </li></ul>
  2. 2. Sample Reports (For Reference)
  3. 3. Visitors profile and segmentation <ul><li>By geographical location, language, browser capabilities, network properties </li></ul><ul><li>By Geographical Location </li></ul><ul><li>Language, </li></ul><ul><li>Browser capabilities </li></ul><ul><li>Network properties </li></ul>
  4. 4. Geographical Location
  5. 5. Language
  6. 6. Browsers
  7. 7. Network Properties
  8. 8. Network Properties (con’t)
  9. 9. Visitor Trends <ul><li>Visitorships & Average time on site </li></ul><ul><li>New visits & Unique visits </li></ul><ul><li>Bounce rate / Single Page-visit </li></ul><ul><li>Pages / Visit </li></ul><ul><li>Length of visit </li></ul><ul><li>Depth of visit </li></ul>
  10. 10. Visitorships & Avg time on page
  11. 11. New Visits & Unique Visits
  12. 12. Bounce Rate / Single Page Visits
  13. 13. Pages/ Visit
  14. 14. Length of Visit (Avg Visit Duration)
  15. 15. Length of Visit (Individual Pages)
  16. 16. Depth of Visit
  17. 17. Technical Profile <ul><li>Browser types </li></ul><ul><li>Operating Systems </li></ul><ul><li>Screen Colours </li></ul><ul><li>Screen Resolutions </li></ul><ul><li>Flash Versions </li></ul><ul><li>Java support </li></ul><ul><li>Network location </li></ul><ul><li>Hostnames </li></ul><ul><li>Connection Speeds </li></ul>
  18. 18. Browsers
  19. 19. Operating Systems
  20. 20. Screen Colours
  21. 21. Screen Resolutions
  22. 22. Flash Versions
  23. 23. Java Support
  24. 24. Network Location
  25. 25. Hostnames
  26. 26. Connection Speeds
  27. 27. Traffic Sources <ul><li>Direct traffic </li></ul><ul><li>Referring sites </li></ul><ul><li>Search engines & Keywords </li></ul>
  28. 28. Direct Traffic
  29. 29. Referring Sites
  30. 30. Search Engines & Keywords (Organic & Paid)
  31. 31. Content Usage <ul><li>Page views /Top content / Content by title / Content drilldown </li></ul><ul><li>Top Entry / Landing Pages </li></ul><ul><li>Top Exit Pages </li></ul>
  32. 32. Page Views/ Top Content/ Content by Title
  33. 33. Pages (con’t)
  34. 34. Top Entry Pages (Top Landing Pages)
  35. 35. Top Exit Pages
  36. 36. Marketing & Visitor Engagement <ul><li>Goals Conversion </li></ul><ul><li>Content Syndications – RSS Feeds </li></ul><ul><li>Direct Email Marketing </li></ul><ul><li>Web 2.0 </li></ul>
  37. 37. Goals Conversion
  38. 38. Content Syndications - RSS
  39. 39. Direct Email Marketing
  40. 40. Web 2.0
  41. 41. Others <ul><li>Video Tracking </li></ul><ul><li>- Percentage (%) of Videos Viewed </li></ul><ul><li>- Geographical Locations of Viewers </li></ul>
  42. 42. Video Tracking Report tracks Percentage (%) of Videos Viewed & Geographical Locations of Viewers of Videos - Sample YouTube Video
  43. 43. Video Tracking Report tracks Geographical Locations of Viewers of Videos - Sample Youtube Video
  44. 44. WebTrends Online Demo Login <ul><li>http://ondemand.webtrends.com </li></ul><ul><li>UserName : COMODuser </li></ul><ul><li>Password : WTcomod8d@!86 </li></ul><ul><li>Account : WebTrends_Demo </li></ul>
  45. 45. WebTrends Product Roadmap <ul><li>As vice president of products, Casey Carey is responsible for determining and executing the overall WebTrends product strategy, including the identification and development of technology and partner integration opportunities for WebTrends leading web analytics and marketing optimization solutions. </li></ul><ul><li>5:15 - 5:45PM on Wednesday, April 8 Carey said Webtrends has adopted a new iterative development cycle , which will include more frequent updates to products and technologies and provide customers more opportunity to provide feedback and influence the updates. </li></ul><ul><li>“ Our goal is to be open and transparent, and engage you in the process ,” he said. Carey explained how recent investments Webtrends is making in its architecture have detached the presentation layer of its online products from the backend systems . This will enable faster, more flexible development. Streamlined integration of Webtrends data with other data and systems is also at the core of the company’s product strategy. Organizations don’t want to buy all of their tools from a single company, Carey said, so Webtrends will continue to expand its support for standards-based methods of data extraction and integration. In addition to the new no-cost data extraction APIs released at Engage, Webtrends will this summer release no-charge data collection APIs that make it easier to get data into systems, he said. Carey said Webtrends is also making big investments in improving user experience – a total of 23,472 hours of staff time, to be exact, this year alone. Customers can expect a more professional interface with fewer buttons and controls. In many cases, the actual data will be the interface, which customers will click on to explore. </li></ul>

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