Standard Out-of-the-box Site Reports Overview Dashboard - (pages, referring site, visitor summary, visit summary, exit pages, page view summary) Marketing Dashboard - (Referring Site, Onsite Ad Impressions Trend) Visitors Dashboard - (Visit Summary, Visitor Summary, Visitors by Number of Visits, Organizations, Countries) Pages Dashboard - (Page Views Trend, Content Groups, Page View Summary, Pages Trend, Entry Pages, Pages, Exit Pages, Directories) Navigation Dashboard - (Entry Pages, Exit Pages, Single Page Visits) Technical Dashboard - (Hits Trend, Browsers by Version, Technical Summary, Average Time to Serve Pages, Bandwidth Trend) Activity Dashboard - (Hits by Hour of the Day, Hits by Day of the Week, Most Active Summary, Least Active Summary, Activity on Weekdays, Activity on Weekends, Bandwidth Trend) Browsers and Platforms Dashboard - (Browsers, Browsers Trend, Spiders, Platforms Trend)

Overview Dashboard - (pages, referring site, visitor summary, visit summary, exit pages, page view summary)

Marketing Dashboard - (Referring Site, Onsite Ad Impressions Trend)

Visitors Dashboard - (Visit Summary, Visitor Summary, Visitors by Number of Visits, Organizations, Countries)

Pages Dashboard - (Page Views Trend, Content Groups, Page View Summary, Pages Trend, Entry Pages, Pages, Exit Pages, Directories)

Navigation Dashboard - (Entry Pages, Exit Pages, Single Page Visits)

Technical Dashboard - (Hits Trend, Browsers by Version, Technical Summary, Average Time to Serve Pages, Bandwidth Trend)

Activity Dashboard - (Hits by Hour of the Day, Hits by Day of the Week, Most Active Summary, Least Active Summary, Activity on Weekdays, Activity on Weekends, Bandwidth Trend)

Browsers and Platforms Dashboard - (Browsers, Browsers Trend, Spiders, Platforms Trend)

Sample Reports (For Reference)

Visitors profile and segmentation By geographical location, language, browser capabilities, network properties By Geographical Location Language, Browser capabilities Network properties

By geographical location, language, browser capabilities, network properties

By Geographical Location

Language,

Browser capabilities

Network properties

Geographical Location

Language

Browsers

Network Properties

Network Properties (con’t)

Visitor Trends Visitorships & Average time on site New visits & Unique visits Bounce rate / Single Page-visit Pages / Visit Length of visit Depth of visit

Visitorships & Average time on site

New visits & Unique visits

Bounce rate / Single Page-visit

Pages / Visit

Length of visit

Depth of visit

Visitorships & Avg time on page

New Visits & Unique Visits

Bounce Rate / Single Page Visits

Pages/ Visit

Length of Visit (Avg Visit Duration)

Length of Visit (Individual Pages)

Depth of Visit

Technical Profile Browser types Operating Systems Screen Colours Screen Resolutions Flash Versions Java support Network location Hostnames Connection Speeds

Browser types

Operating Systems

Screen Colours

Screen Resolutions

Flash Versions

Java support

Network location

Hostnames

Connection Speeds

Browsers

Operating Systems

Screen Colours

Screen Resolutions

Flash Versions

Java Support

Network Location

Hostnames

Connection Speeds

Traffic Sources Direct traffic Referring sites Search engines & Keywords

Direct traffic

Referring sites

Search engines & Keywords

Direct Traffic

Referring Sites

Search Engines & Keywords (Organic & Paid)

Content Usage Page views /Top content / Content by title / Content drilldown Top Entry / Landing Pages Top Exit Pages

Page views /Top content / Content by title / Content drilldown

Top Entry / Landing Pages

Top Exit Pages

Page Views/ Top Content/ Content by Title

Pages (con’t)

Top Entry Pages (Top Landing Pages)

Top Exit Pages

Marketing & Visitor Engagement Goals Conversion Content Syndications – RSS Feeds Direct Email Marketing Web 2.0

Goals Conversion

Content Syndications – RSS Feeds

Direct Email Marketing

Web 2.0

Goals Conversion

Content Syndications - RSS

Direct Email Marketing

Web 2.0

Others Video Tracking - Percentage (%) of Videos Viewed - Geographical Locations of Viewers

Video Tracking

- Percentage (%) of Videos Viewed

- Geographical Locations of Viewers

Video Tracking Report tracks Percentage (%) of Videos Viewed & Geographical Locations of Viewers of Videos - Sample YouTube Video

Video Tracking Report tracks Geographical Locations of Viewers of Videos - Sample Youtube Video

WebTrends Online Demo Login http://ondemand.webtrends.com UserName : COMODuser Password : WTcomod8d@!86 Account : WebTrends_Demo

http://ondemand.webtrends.com

UserName : COMODuser

Password : WTcomod8d@!86

Account : WebTrends_Demo

WebTrends Product Roadmap As vice president of products, Casey Carey is responsible for determining and executing the overall WebTrends product strategy, including the identification and development of technology and partner integration opportunities for WebTrends leading web analytics and marketing optimization solutions. 5:15 - 5:45PM on Wednesday, April 8 Carey said Webtrends has adopted a new iterative development cycle , which will include more frequent updates to products and technologies and provide customers more opportunity to provide feedback and influence the updates. “ Our goal is to be open and transparent, and engage you in the process ,” he said. Carey explained how recent investments Webtrends is making in its architecture have detached the presentation layer of its online products from the backend systems . This will enable faster, more flexible development. Streamlined integration of Webtrends data with other data and systems is also at the core of the company’s product strategy. Organizations don’t want to buy all of their tools from a single company, Carey said, so Webtrends will continue to expand its support for standards-based methods of data extraction and integration. In addition to the new no-cost data extraction APIs released at Engage, Webtrends will this summer release no-charge data collection APIs that make it easier to get data into systems, he said. Carey said Webtrends is also making big investments in improving user experience – a total of 23,472 hours of staff time, to be exact, this year alone. Customers can expect a more professional interface with fewer buttons and controls. In many cases, the actual data will be the interface, which customers will click on to explore.

As vice president of products, Casey Carey is responsible for determining and executing the overall WebTrends product strategy, including the identification and development of technology and partner integration opportunities for WebTrends leading web analytics and marketing optimization solutions.

5:15 - 5:45PM on Wednesday, April 8 Carey said Webtrends has adopted a new iterative development cycle , which will include more frequent updates to products and technologies and provide customers more opportunity to provide feedback and influence the updates.

“ Our goal is to be open and transparent, and engage you in the process ,” he said. Carey explained how recent investments Webtrends is making in its architecture have detached the presentation layer of its online products from the backend systems . This will enable faster, more flexible development. Streamlined integration of Webtrends data with other data and systems is also at the core of the company’s product strategy. Organizations don’t want to buy all of their tools from a single company, Carey said, so Webtrends will continue to expand its support for standards-based methods of data extraction and integration. In addition to the new no-cost data extraction APIs released at Engage, Webtrends will this summer release no-charge data collection APIs that make it easier to get data into systems, he said. Carey said Webtrends is also making big investments in improving user experience – a total of 23,472 hours of staff time, to be exact, this year alone. Customers can expect a more professional interface with fewer buttons and controls. In many cases, the actual data will be the interface, which customers will click on to explore.