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Hôtel edouard 7 paris

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MBA 2B Assignment Grégory/Nesrine

MBA 2B Assignment Grégory/Nesrine

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  • 1. Hôtel Edouard 7 - Paris
  • 2. Ranking Analysis
  • 3. As when googling the same key words, Hotel Edouard 7 appears first in the organic section. Third party Trip Advisor is second next as opposed to first next in google. In the ad section of Bing search engine, third parties are very generic and do not fit in the search. Using Hotel Name on BING
  • 4. First appear third parties. The Hotel is then listed first in the organic section. Third party Trip Advisor is next. Using Hotel Name on GOOGLE
  • 5.
    • While adding the location in the key words search,
    • The hotek appears first in the organic section
    • Followed by three online media, which is a good sign in terms of visibility
    • Only at the very bottom of the screenshot appears TA.
    • Under the ad section, again the results do not fit with the search.
    Using Hotel Name + Location on BING
  • 6.
    • Contrary to Bing, the search results give more details as regards the location in the Ad section.
    • Besides, Edouard 7 is listed here under the ads, which again brings more visibility.
    • In the organics, first is the hotel’s homepage.
    • While Bing doesn’t display any maps, google does.
    • Next two are the very same link in either French or English which emphasize visibilty on both a local and international level.
    • Finally appears Booking.com with reviews.
    • On the right hand side, generic ads.
    Using Hotel Name + Location on GOOGLE
  • 7.
    • When typing hotel + localization, the hotel appears first in the maps
    • Map appears on the right hand side.
    Using Hotel Type + Localization on GOOGLE
  • 8.
    • At the very contrary, again on bing, no map
    • As a result, no visibility.
    • Same as regards the ads and organic sections.
    Using Hotel Type + Localization on BING
  • 9.