Your SlideShare is downloading. ×
Hôtel edouard 7   paris
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Hôtel edouard 7 paris

162
views

Published on

MBA 2B Assignment Grégory/Nesrine

MBA 2B Assignment Grégory/Nesrine

Published in: Travel, Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
162
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Hôtel Edouard 7 - Paris
  • 2. Ranking Analysis
  • 3. As when googling the same key words, Hotel Edouard 7 appears first in the organic section. Third party Trip Advisor is second next as opposed to first next in google. In the ad section of Bing search engine, third parties are very generic and do not fit in the search. Using Hotel Name on BING
  • 4. First appear third parties. The Hotel is then listed first in the organic section. Third party Trip Advisor is next. Using Hotel Name on GOOGLE
  • 5. • While adding the location in the key words search, • The hotek appears first in the organic section • Followed by three online media, which is a good sign in terms of visibility • Only at the very bottom of the screenshot appears TA. • Under the ad section, again the results do not fit with the search. Using Hotel Name + Location on BING
  • 6. • Contrary to Bing, the search results give more details as regards the location in the Ad section. • Besides, Edouard 7 is listed here under the ads, which again brings more visibility. • In the organics, first is the hotel’s homepage. • While Bing doesn’t display any maps, google does. • Next two are the very same link in either French or English which emphasize visibilty on both a local and international level. • Finally appears Booking.com with reviews. • On the right hand side, generic ads. Using Hotel Name + Location on GOOGLE
  • 7. • When typing hotel + localization, the hotel appears first in the maps • Map appears on the right hand side. Using Hotel Type + Localization on GOOGLE
  • 8. • At the very contrary, again on bing, no map • As a result, no visibility. • Same as regards the ads and organic sections. Using Hotel Type + Localization on BING