A service that will dazzle your hotel guests!


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A service that will dazzle your hotel guests!

  1. 1. Introducing iPad2 at The Ritz-Carlton Grégory Laguesse MBA 2B Digital Marketing Assignment, CMH, 2011
  2. 2. Introducing iPad2 at The Ritz-Carlton THE TECHNOLOGY <ul><li>Exclusive partnership with Apple in order to furnish each room with the iPad 2 </li></ul><ul><li>One of the iPad2’s new key feature: the front and back cameras </li></ul><ul><li>Enhanced interactive possibilities </li></ul><ul><li>Another partnership has been anounced with SCVNGR, location based services </li></ul><ul><li>Each iPad 2 has been set up with an application exclusive to our guests </li></ul>
  3. 3. Introducing iPad2 THE iPad 2 APPLICATION <ul><li>An exclusive software especially designed for the hotel will enable guests of an array of new services: </li></ul><ul><ul><ul><ul><li>WARM WELCOME </li></ul></ul></ul></ul><ul><ul><ul><ul><li>MONITORING </li></ul></ul></ul></ul><ul><ul><ul><ul><li>3D CONCIERGE </li></ul></ul></ul></ul><ul><ul><ul><ul><li>GAMES & REWARDS </li></ul></ul></ul></ul><ul><ul><ul><ul><li>COMMUNITY FOOTPRINTS </li></ul></ul></ul></ul><ul><ul><ul><ul><li>3D EXPERTS </li></ul></ul></ul></ul><ul><ul><ul><ul><li>E-GOLDEN BOOK </li></ul></ul></ul></ul>
  4. 4. Introducing iPad2 WARM WELCOME <ul><li>Every guest simply logs in with their reservation name. </li></ul><ul><li>Password is the room number </li></ul><ul><li>Once first logged in, the application automatically opens a video of the Hotel Team greeting the guest by their name, and making themselves interactively available! </li></ul><ul><li>Live Chat with the Concierge automatically begins. </li></ul>
  5. 5. Introducing iPad2 MONITORING <ul><li>The interactive service part of the software, guests may use the iPad 2 in order to: </li></ul><ul><ul><ul><li>set up the temperature of the room </li></ul></ul></ul><ul><ul><ul><li>adjust lighting of the room </li></ul></ul></ul><ul><ul><ul><li>set up wake up calls </li></ul></ul></ul><ul><ul><ul><li>order In-Room dining </li></ul></ul></ul><ul><ul><ul><li>Browse the Guest Directory </li></ul></ul></ul>
  6. 6. Introducing iPad2 3D CONCIERGE <ul><li>The Hotel’s concierge team has pre-recorded exclusive video content: </li></ul><ul><ul><ul><li>information about the hotel </li></ul></ul></ul><ul><ul><ul><li>focus on the scenography of the hotel </li></ul></ul></ul><ul><ul><ul><li>cultural tips about the location </li></ul></ul></ul><ul><li>The Hotel’s concierge team is also available for Live interaction by simply using the device’s camera. </li></ul><ul><li>Guests have access to multilingual guides </li></ul><ul><li>Guests also have access to interactive google maps </li></ul><ul><li>Google maps features the Concierge’s selection of itineraries </li></ul>
  7. 7. Introducing iPad2 GAMES & REWARDS <ul><li>An exclusive partnership with SCVNGR, location based services will benefit the guests </li></ul><ul><li>As opposed to other location based services, SCVNGR begins after « check-in » </li></ul><ul><li>Guests are then offered challenges…: </li></ul><ul><ul><ul><li>Take a picture of themselves at the conierge’s spot of the day </li></ul></ul></ul><ul><ul><ul><li>Guess what is the nationality of today’s receptionist </li></ul></ul></ul><ul><ul><ul><li>Find where the piece of art exclusive to the hotel is exhibited </li></ul></ul></ul><ul><li>Challenges, of which they can earn rewards…: </li></ul><ul><ul><ul><li>Free Vitamin-D cocktail at the spa bar </li></ul></ul></ul><ul><ul><ul><li>5% off their stay </li></ul></ul></ul><ul><ul><ul><li>10% off their friends’ next stay! </li></ul></ul></ul>
  8. 8. Introducing iPad 2 COMMUNITY FOOTPRINTS <ul><li>As part of The Ritz-Carlton policy, the Community Footprints program is the company’s engagement to local charities and development. </li></ul><ul><li>Guests are interactively introduced to charities sponsored by the hotel. </li></ul><ul><li>Guests can therefore directly invest in charities. </li></ul><ul><li>Guests also have access & may access to the hotel’s charitable action of the day. </li></ul><ul><li>e.g.: The Chef is baking cookies with orphan children of the city </li></ul><ul><li>Guests can also download e-books via Amazon onto the iPad 2, the charge for the download is then distributed to a charity. </li></ul>
  9. 9. Introducing iPad2 3D EXPERTS <ul><li>As per the 3D Concierge, Hotel Staff shares their wide field of expertise </li></ul><ul><li>Exclusive videos of the Chef’s Recipes can be shared onto your Facebook wall </li></ul><ul><li>Enhances interactivity with all of the hotel staff </li></ul><ul><li>Exclusive information such as staff schedule of the day, staff nationalities dispalyed </li></ul><ul><li>Live chat available with key personalities of the hotel </li></ul>
  10. 10. Introducing iPad2 E-GOLDEN BOOK <ul><li>On the day of check-out, a « fond farewell » video automatically opens </li></ul><ul><li>All of the hotel staff best wishes, using the guest’s name </li></ul><ul><li>The e-golden book then enables guests to leave their feedback </li></ul><ul><li>Feedback is published onto the hotel Facebook page </li></ul><ul><li>When logging out, a last Live Chat session with the concierge begins: </li></ul><ul><li>The concierge asks for your feedback, video conversation is recorded. </li></ul>
  11. 11. <ul><li>IHG has lately reacted the launch of the iPad2 by starting within a few locations a service of Live Concierge </li></ul><ul><li>Luxury Plaza Hotel NY, also showed interest in the Apple technology </li></ul><ul><li>Each of the hotel’s room will be equipped with an iPad2 </li></ul><ul><li>Previously to the launch of the first iPad, The Algonquin Hotel NY, </li></ul><ul><li>(Marriott hotel) had introduced Amazon kindles (e-book readers) to their guests. </li></ul>Introducing iPad2 COMPARABLE OFFERS