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A service that will dazzle your hotel guests!

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Online Exercise

Online Exercise


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  • 1. Introducing iPad2 at The Ritz-Carlton Grégory Laguesse MBA 2B Digital Marketing Assignment, CMH, 2011
  • 2. Introducing iPad2 at The Ritz-Carlton THE TECHNOLOGY
    • Exclusive partnership with Apple in order to furnish each room with the iPad 2
    • One of the iPad2’s new key feature: the front and back cameras
    • Enhanced interactive possibilities
    • Another partnership has been anounced with SCVNGR, location based services
    • Each iPad 2 has been set up with an application exclusive to our guests
  • 3. Introducing iPad2 THE iPad 2 APPLICATION
    • An exclusive software especially designed for the hotel will enable guests of an array of new services:
          • WARM WELCOME
          • MONITORING
          • 3D CONCIERGE
          • GAMES & REWARDS
          • COMMUNITY FOOTPRINTS
          • 3D EXPERTS
          • E-GOLDEN BOOK
  • 4. Introducing iPad2 WARM WELCOME
    • Every guest simply logs in with their reservation name.
    • Password is the room number
    • Once first logged in, the application automatically opens a video of the Hotel Team greeting the guest by their name, and making themselves interactively available!
    • Live Chat with the Concierge automatically begins.
  • 5. Introducing iPad2 MONITORING
    • The interactive service part of the software, guests may use the iPad 2 in order to:
        • set up the temperature of the room
        • adjust lighting of the room
        • set up wake up calls
        • order In-Room dining
        • Browse the Guest Directory
  • 6. Introducing iPad2 3D CONCIERGE
    • The Hotel’s concierge team has pre-recorded exclusive video content:
        • information about the hotel
        • focus on the scenography of the hotel
        • cultural tips about the location
    • The Hotel’s concierge team is also available for Live interaction by simply using the device’s camera.
    • Guests have access to multilingual guides
    • Guests also have access to interactive google maps
    • Google maps features the Concierge’s selection of itineraries
  • 7. Introducing iPad2 GAMES & REWARDS
    • An exclusive partnership with SCVNGR, location based services will benefit the guests
    • As opposed to other location based services, SCVNGR begins after « check-in »
    • Guests are then offered challenges…:
        • Take a picture of themselves at the conierge’s spot of the day
        • Guess what is the nationality of today’s receptionist
        • Find where the piece of art exclusive to the hotel is exhibited
    • Challenges, of which they can earn rewards…:
        • Free Vitamin-D cocktail at the spa bar
        • 5% off their stay
        • 10% off their friends’ next stay!
  • 8. Introducing iPad 2 COMMUNITY FOOTPRINTS
    • As part of The Ritz-Carlton policy, the Community Footprints program is the company’s engagement to local charities and development.
    • Guests are interactively introduced to charities sponsored by the hotel.
    • Guests can therefore directly invest in charities.
    • Guests also have access & may access to the hotel’s charitable action of the day.
    • e.g.: The Chef is baking cookies with orphan children of the city
    • Guests can also download e-books via Amazon onto the iPad 2, the charge for the download is then distributed to a charity.
  • 9. Introducing iPad2 3D EXPERTS
    • As per the 3D Concierge, Hotel Staff shares their wide field of expertise
    • Exclusive videos of the Chef’s Recipes can be shared onto your Facebook wall
    • Enhances interactivity with all of the hotel staff
    • Exclusive information such as staff schedule of the day, staff nationalities dispalyed
    • Live chat available with key personalities of the hotel
  • 10. Introducing iPad2 E-GOLDEN BOOK
    • On the day of check-out, a « fond farewell » video automatically opens
    • All of the hotel staff best wishes, using the guest’s name
    • The e-golden book then enables guests to leave their feedback
    • Feedback is published onto the hotel Facebook page
    • When logging out, a last Live Chat session with the concierge begins:
    • The concierge asks for your feedback, video conversation is recorded.
  • 11.
    • IHG has lately reacted the launch of the iPad2 by starting within a few locations a service of Live Concierge
    • Luxury Plaza Hotel NY, also showed interest in the Apple technology
    • Each of the hotel’s room will be equipped with an iPad2
    • Previously to the launch of the first iPad, The Algonquin Hotel NY,
    • (Marriott hotel) had introduced Amazon kindles (e-book readers) to their guests.
    Introducing iPad2 COMPARABLE OFFERS