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Igda gdc2013 luckor_formula

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Transcript

  • 1. Pure Luck or Formula?
  • 2. Pure Luck…?
  • 3. GungHo
  • 4. GungHo
  • 5. The truth we already know is …N1% x ( X1 + X2 + …. + Xn ) + N2% x Luck = SuccessEvery Effort we need!
  • 6. The truth we already know is …MarketRiskImple.RiskDesignRiskN1% designers controlN2% may the odds be ever in your favor,or…?
  • 7. So, game industry is ...
  • 8. No body knows anything!
  • 9. “Interesting” Story
  • 10. No body knows anything!
  • 11. Formula…!?
  • 12. Key wordsKnow your audienceInnovation managementPillarsIterationMatrix
  • 13. Know your audience
  • 14. Zynga
  • 15. Zynga
  • 16. Industry is evolving, not collapsing,…and lifestyle is also changingKnow your audience
  • 17. Zynga
  • 18. Innovation Management
  • 19. Playmatics
  • 20. Playmatics
  • 21. Pillars
  • 22. Zynga
  • 23. BILLZARD
  • 24. Zynga
  • 25. BILLZARD
  • 26. BILLZARD
  • 27. BILLZARD
  • 28. IndecisionPillars
  • 29. BILLZARD
  • 30. Iteration
  • 31. The truth we already know is …MarketRiskImple.RiskDesignRiskN1% designers controlN2% may the odds be ever in your favor,or…?
  • 32. NaturalMotion
  • 33. Easy to learn for players.…and for the team.Iteration
  • 34. Zynga
  • 35. Simplified ≠ simpleIteration
  • 36. Zynga
  • 37. Zynga
  • 38. Zynga
  • 39. One-Page DesignIteration
  • 40. MAXIS
  • 41. MAXIS
  • 42. MAXIS
  • 43. MAXIS
  • 44. Matrix
  • 45. Zynga
  • 46. Matrix-driven design,not driven by matrixMatrix
  • 47. The Wrong Way• Step1: Ignore your data collection system• Step2: Do not define terms• Step3: Info for the sake of info• Step4: Ignore for the size bias• Step5: Post hoc ergo propter hoc• Step6: Ignore culture• Step7: Get angry when things failTinyCo
  • 48. There are always pros and consWrap up!
  • 49. BILLZARD
  • 50. Effective CommunicationWrap up!
  • 51. ZyngaMAXIS
  • 52. Zynga
  • 53. Grey_hu@xpec.com