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Not everyone that visits your website is a potential customer, sad but true! So why treat them all the same? What you really want to be able to do is identify those visitors that really are prospects and focus on these visitors.
Dialogue is a real time website tool suitable for use in all B2B and B2C environment, current customers represent the following sectors: Finance, Insurance, Consulting, Automotive, Legal, Energy, TV / Media and many others…
Dialogue collects lots of important data from your website visitors as they arrive and move around your website; not just about the current visit but also any previous visits to your site. This can be augmented with additional relevant data sets (credit rating / CRM data / social media profiles etc.) to provide you with a fully formed view of your traffic.
An advanced ‘rules’ engine identifies which of those visitors match your predetermined criteria as a prospect. This could be a single/range of products and services or any other variable and then alerts the relevant people within business.
Just to give you an idea, example triggers could include:
1. Visitor viewing products that you are holding a lot of stock for
2. The visitor is from a company that you are keen to do business with
3. A visitor downloaded a product brochure, but did not make a subsequent enquiry
4. They may have visited your site or specific product pages on many occasions (indicating a high level of interest) but have not yet made a purchase or enquiry
5. Shopping Cart Abandonment – the visitor has exited the checkout process at a specified point
In many cases there will clearly be a whole range of customisable ‘triggers’: Product X / Search term Y / Time on site Z etc, etc…
You decide what you regard as the appropriate next steps for each segment of prospects and the system will implement this activity.
Customer engagement will vary on a client by client basis; this could be via a contact centre or by alerting individual or specific sales teams per prospect segment.
There are in built tools within Dialogue or the facility to integrate with existing providers. Visitor engagement can take a variety of forms; this could be a specific question set, a request for further information or a direct approach. This provides your valuable prospects with a personalised, timely, and relevant website experience.
All elements of the product can integrate with your existing systems: CRM / Contact Management etc. to enable a fully integrated approach.
Data integrates with existing systems and processes and enables focused re-targeting.
Please get in touch to find out more.