GreyFinn 'Dialogue' Product Overview

  • 314 views
Uploaded on

Not everyone that visits your website is a potential customer, sad but true! So why treat them all the same? What you really want to be able to do is identify those visitors that really are prospects …

Not everyone that visits your website is a potential customer, sad but true! So why treat them all the same? What you really want to be able to do is identify those visitors that really are prospects and focus on these visitors.

Dialogue is a real time website tool suitable for use in all B2B and B2C environment, current customers represent the following sectors: Finance, Insurance, Consulting, Automotive, Legal, Energy, TV / Media and many others…

Dialogue collects lots of important data from your website visitors as they arrive and move around your website; not just about the current visit but also any previous visits to your site. This can be augmented with additional relevant data sets (credit rating / CRM data / social media profiles etc.) to provide you with a fully formed view of your traffic.

An advanced ‘rules’ engine identifies which of those visitors match your predetermined criteria as a prospect. This could be a single/range of products and services or any other variable and then alerts the relevant people within business.

Just to give you an idea, example triggers could include:
1. Visitor viewing products that you are holding a lot of stock for
2. The visitor is from a company that you are keen to do business with
3. A visitor downloaded a product brochure, but did not make a subsequent enquiry
4. They may have visited your site or specific product pages on many occasions (indicating a high level of interest) but have not yet made a purchase or enquiry
5. Shopping Cart Abandonment – the visitor has exited the checkout process at a specified point

In many cases there will clearly be a whole range of customisable ‘triggers’: Product X / Search term Y / Time on site Z etc, etc…

You decide what you regard as the appropriate next steps for each segment of prospects and the system will implement this activity.

Customer engagement will vary on a client by client basis; this could be via a contact centre or by alerting individual or specific sales teams per prospect segment.

There are in built tools within Dialogue or the facility to integrate with existing providers. Visitor engagement can take a variety of forms; this could be a specific question set, a request for further information or a direct approach. This provides your valuable prospects with a personalised, timely, and relevant website experience.

All elements of the product can integrate with your existing systems: CRM / Contact Management etc. to enable a fully integrated approach.

Data integrates with existing systems and processes and enables focused re-targeting.

Please get in touch to find out more.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
314
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Overview • Not everyone that visits your website is a potential customer, sad but true! So why treat them all the same? • What you really want to be able to do is identify those visitors that really are prospects and focus on these visitors. • Dialogue is a real time website tool suitable for use in all B2B and B2C environment, current customers represent the following sectors: Finance, Insurance, Consulting, Automotive, Legal, Energy, TV / Media and many others…
  • 2. Online • Average website conversion > 3%* • 2012 online ad spend £4BN+* • 52% of digital marketers agree that “the ability to personalise content is fundamental to online strategy”** • Almost no money spent on improving conversion / identifying customers – all on driving traffic* IAB **Adobe / eConsultancy Research
  • 3. Buying cycle The buying process has changed: adapt your process and technology to ensure that your web presence provides an appropriate experience What brands/products do Consumers gather consumers have in mind information to narrow as they contemplate a their choices purchase? Consumer decides on a Consumers tell others brand and concludes about the product or the purchase service they bought
  • 4. Dialogue: key benefits Increase sales: The right sales person talking to the right visitor at the right time Nurture visitors: Identify hot prospects and ‘nurture’ them through to conversion Enhance analytics: Understand who visits your site and the type of visitor that converts
  • 5. Dialogue: key benefits Optimise marketing: Reduce the sales cycle; focus on those activities that deliver customers not traffic Proactive engagement: Enhance user experience and sales with personalised timely engagement Improved efficiency: Increase the utilisation and cost effectiveness of your sales team
  • 6. Dialogue: key benefits Differentiate: Provide an enhanced online experience and differentiate from your competitors Improve customer loyalty: Enable cross-selling and up-selling by knowing when existing customers are ‘in market’ Enhance process/systems: Fully integrate customer data and ‘dialogue’ into existing systems and processes
  • 7. Product Overview • Simple 4 step process • Real time application that makes your website more productive and enables you to: o Increase sales o Be more effective and efficient o Provide a better consumer experience
  • 8. Visitor Data Collection Data Collection Data Augmentation • Browsing behaviour The harvested data can be • Number of visits enhanced with additional • Search terms data sets to strengthen the • Adwords/Banner visitor profile (and prospect referrals analysis). • Time on site / pages • Marketing campaign Examples: details • Credit rating • Geographical • Social media profile information: e.g. • Address / telephone company / country • Detail from your CRM / • Demographic Customer database information (existing • Pretty much anything… user) • Returning visitor / previous visit details
  • 9. Analysis and Profiling Rules Engine (examples) • Specific search terms • Product specific pages • Time on site / pages • Shopping Cart Abandonment • Product brochure download (but no enquiry) • Adwords / Banner referrals • Marketing Campaign • Company alert watchlist • Returning visitor • Existing customer • Product price / stock level
  • 10. Visitor Segmentation Visitor/Rules Matching (examples) • Identification of the hottest prospects • Previously identified ‘targets’ • Existing customers • Those visitors we wish to engage • Visitors that may require assistance • Those about to ‘abandon’ • Prospects we have already targeted (via on/offline marketing etc…)
  • 11. Visitor Engagement / Intervention Personalised targeted visitor engagement • Appropriate targeted message for that prospect • Alert the right salesperson for that prospect • Supply sales person with full prospect information • Link into CRM system • Link into Contact Centre system • Engage via: live chat / telephone / call back / email
  • 12. Integration and configuration • Installation on your website takes minutes • Sales team / contact centre simply require mobile phone and internet access (dependent upon contact method) • Automated A/B testing implemented to ensure best results • Implementation and maintenance of the ‘rules engine’ is a fully managed service • Data provided to enable subsequent re-targeting