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  • Writing is where Visual Communication and Spoken Language meet.
  • Moveable Type invented 1450AD
  • Transcript

    • 1. A History of Type richard.miles@leeds-art.ac.uk
    • 2. A History of Type richard.miles@leeds-art.ac.uk
    • 3. AIMS• Give a simple introduction the history of typography• Introduce the six main classifications of type• Introduce some famous type faces and their related connotations• Introduce the metalinguistic function of typography• Bore everyone to death talking about kerning and x-heights
    • 4. AIMS• Give a simple introduction the history of typography• Introduce the six main classifications of type• Introduce some famous type faces and their related connotations• Introduce the metalinguistic function of typography• Bore everyone to death talking about kerning and x-heights
    • 5. AIMS• Give a simple introduction the history of typography• Introduce the six main classifications of type• Introduce some famous type faces and their related connotations• Introduce the metalinguistic function of typography• Bore everyone to death talking about kerning and x-heights
    • 6. AIMS• Give a simple introduction the history of typography• Introduce the six main classifications of type• Introduce some famous type faces and their related connotations• Introduce the metalinguistic function of typography• Bore everyone to death talking about kerning and x-heights
    • 7. AIMS• Give a simple introduction the history of typography• Introduce the six main classifications of type• Introduce some famous type faces and their related connotations• Introduce the metalinguistic function of typography• Bore everyone to death talking about kerning and x-heights
    • 8. AIMS• Give a simple introduction the history of typography• Introduce the six main classifications of type• Introduce some famous type faces and their related connotations• Introduce the metalinguistic function of typography• Bore everyone to death talking about kerning and x-heights
    • 9. Visual VerbalCommunication Communication Writing
    • 10. Meta-communicationTypography = Paralinguistics Kinesics
    • 11. Type ClassificationsHumanist | Old Style | Transitional | Modern Slab Serif (Egyptian) | Sans Serif
    • 12. ‘LATE AGE OF PRINT’ Term comes from the media theorist Marshall Mcluhan –The “age of print” beganaround 1450 Gutenberg’s printing press
    • 13. Gutenberg Gothic Script 1450
    • 14. Humanist Typefaces
    • 15. Mitchell Kennerly, 1911F.H.Ernst Schneidler, 1936 Gustav Jaeger, 1985
    • 16. (New)Old Style Typefaces Palatino Garamond PerpetuaGoudy Old Style
    • 17. Modern / DidoneTypefacesAttributed to Firmin Didot, 1784but the most influential ‘Didone’typeface was created byGiambattista Bodoni
    • 18. Slab Serif / Egyptian - 1800’s
    • 19. SansserifType-faces Berthold Type Foundry in 1896
    • 20. Example of Herbert Bayer’s sans- serif typeface- Bayer, 1925• A unicameral type - all text to be lower case, (to ditch capitals)
    • 21. Eric Gill, ‘GillSans’, 1926
    • 22. Times New Roman FontStanley Morison1932
    • 23. Johann Christian Bauer in 1850. Used by the Third Reich until 1941
    • 24. Oswald Bruce Cooper, Cooper Black, 1921
    • 25. Designed in 1957 by Max Miedinger
    • 26. Jonathan Barnbrook, 19901994 Rudy Vanderlans argues ‘there is a new generation of graphic designers who, before ever considering what their favourite typeface is, will design a new one’
    • 27. Conclusion• Different Type families to explore – Humanist / Old Style / Transitional / Modern / Slab Serif / Sans Serif• Remember that type communicates visually and is not just a vehicle for content• There is nothing more satisfying than a beautifully tight kern

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