Blackberry Torch WoM analysis

www.amplifiedanalytics.com Word of Mouth (WOM) Analysis Customers’ perception of RIM Blackberry Torch 9800 Source Data:  Social Media - customer generated content found on Amazon.com, WirelessAT&T.com, Cnet.com, Newegg.com and other sites. The following products were included for comparative analysis  HTC EVO 4G Android Phone (Sprint)  Samsung Captivate Android Phone (AT&T)  Nokia N900 Methodology:  Only customer’s generated content is analyzed. Consumers’ opinions, without ownership reference, are not part of this analysis. The customer generated content is located, authenticated, de-duped and aggregated for the analysis  The content of the customer reviews is processed by Opinion Miner© software to tag attributes of the discussed products.  The sentiments associated with tagged attributes are quantified for subsequent comparison.  The findings are organized to facilitate discovery of customer insights that help to understand why customers selected to purchase this product or passed it up for a competitor. ©Amplified Analytics Inc. 415-742-2580 206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com

www.amplifiedanalytics.com Summary  Customers of BB Torch are very satisfied with its battery life. It exceeded their expectations by 9%. The customers of their competitors are universally disappointed with their batter life experiences.  BB Torch customers are more satisfied with the reliability of their phone than the customers of the competing products as 73% of them used terms “durable” and “feels very solid” to describe their experience.  86% of BB Torch customers, who commented on Operating System, have expressed disappointment attributing “freeze” experiences, “software bugs” and “broken software features to the OS. It is important to note that ALL products, subjected to this analysis, disappointed their customers.  Usability of the BB Torch exceeded their customers’ expectations as they commented about “intuitive”, “easy to use” and “easy to learn” experiences. It beats the Torch’s usability contender, Samsung Captivate, by 6%.  Sound volume and quality is the weakest point of BB Torch customer experience as all of its competitors’ customers reported much higher satisfaction with their choices.  The size of the BB Torch drew some very negative comments from its customers as 9% of the reviewers described it as “bulky”. ©Amplified Analytics Inc. 415-742-2580 206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com

www.amplifiedanalytics.com ©Amplified Analytics Inc. 415-742-2580 206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com

www.amplifiedanalytics.com Product Attributes Comparison BB Torch 9800 HTC EVO 4G (Sprint) Samsung Captivate (AT&T) Nokia N900 Neg Pos Neg Pos Neg Pos Neg Pos Reputation Attributes Score Opinions Opinions Score Opinions Opinions Score Opinions Opinions Score Opinions Opinions Call clarity & connection 1.74 0% 100% 1.40 0% 100% 1.89 0% 100% 1.79 8% 92% Battery life 1.09 46% 57% 0.93 71% 29% 0.95 56% 44% 0.91 65% 35% Camera & Video 1.66 0% 100% 1.51 0% 100% 1.65 0% 100% 1.19 9% 91% Usability 1.70 7% 93% 1.56 8% 92% 1.61 14% 86% 1.43 20% 80% Gaming 1.79 0% 100% 1.68 0% 100% 1.68 2% 98% 1.54 11% 89% Keyboard 1.18 16% 84% 1.68 14% 86% 1.65 20% 80% 1.28 9% 91% Touch screen 1.24 18% 82% 1.26 18% 82% 1.41 7% 93% 1.69 13% 88% Freezes 0.58 97% 3% 1.00 50% 50% 0.36 100% 0% 0.20 100% 0% Screen size 1.11 36% 64% 1.20 9% 91% 1.42 0% 100% 1.20 14% 86% Size 0.46 100% 0% 1.05 25% 75% 1.72 5% 95% 1.00 45% 55% Volume, sound quality 0.71 82% 18% 1.05 50% 50% 1.43 5% 95% 1.56 32% 68% Operating system 0.71 86% 14% 1.15 14% 86% 1.02 55% 45% 1.09 26% 74% Browser 1.21 21% 79% 1.12 14% 86% 1.10 45% 55% 1.41 0% 100% Display quality 1.40 17% 83% 1.40 0% 100% 1.44 0% 100% 1.62 3% 97% Software 0.84 92% 8% 0.82 83% 17% 0.81 95% 5% 0.95 56% 44% Navigation 0.95 58% 42% 1.01 50% 50% 0.89 84% 16% 0.89 70% 30% ©Amplified Analytics Inc. 415-742-2580 206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com

www.amplifiedanalytics.com Navigation Software Display quality Browser Operating system Volume, sound quality Size Nokia N900 Screen size Samsung Captivate (AT&T) Freezes Touch screen HTC EVO 4G (Sprint) Keyboard BB Torch 9800 Gaming Usability Camera & Video Battery life Call clarity & connection 0.00 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60 1.80 2.00 This analysis is produced using Opinion Miner© software. Source of Data: This analysis uses a statistically representative subset, but not the complete set of the customer reviews published on popular public sites before October 10, 2010. In the course of an engagement, the complete set would be collected, monitored for updates, processed and analyzed. Products, brands and their competitors are selected by Amplified Analytics’ customers. For evidence (verbatim) please access these reports BlackBerry Torch, HTC EVO 4G, Samsung Captivate Android and Nokia N900 by clicking on provided links. ©Amplified Analytics Inc. 415-742-2580 206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com

http://blog.amplifiedanalytics.com	288
http://webcache.googleusercontent.com	3
http://translate.googleusercontent.com	3
http://static.slidesharecdn.com	1
http://blog.amplifiedanalytics.rsvp1.com	1

Blackberry Torch WoM analysis

by Amplified Analytics on Oct 15, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 296

Statistics

Blackberry Torch WoM analysis — Presentation Transcript