Community / Social Networking /
Share Digital / OnlineWord of mouth Word of mouth Event In-store PR / Concept Customer material GuerillaWord of mouth Word of mouth Word of mouth TV / Print Word of mouth Customer
All you have to do
is guide thatmotion into something more valuable.How did Google become the superpower of the web? By giving its users everything for free. And directing that created motion into something proﬁtable.
YOU HAVE TO GIVE TO
GET! Make it worthwhile for people to come and spend time with whatever it is you’re doing. That might be by providing aservice or a tool that they find useful, or just by making them laugh or by similarly entertaining people, but, it has to do something other than just yelling “buy this stuff”.
“Design is the most immediate,
the most explicit way ofdefining what products become in people’s minds.”- Jonathan Ive“It’s really important to design things with personality.”- Mark Newson“The challenge is about taking things that are infinitely complex andmaking them simpler and more understandable.”- Robert Greenberg, R/GA“Simplicity is not the goal. It is the by-product of a good idea andmodest expectations.”- Paul Rand