• Save
Mobility 3 feb_2012
Upcoming SlideShare
Loading in...5
×
 

Mobility 3 feb_2012

on

  • 214 views

The 3rd presentation on mobility, mobile and tablet use for brands, companies and agencies.

The 3rd presentation on mobility, mobile and tablet use for brands, companies and agencies.

Statistics

Views

Total Views
214
Views on SlideShare
214
Embed Views
0

Actions

Likes
1
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mobility 3 feb_2012 Mobility 3 feb_2012 Presentation Transcript

  • Inspiration Sessions #4 - February 2nd 2012
  • Mobility... The ability to move or be moved freely and easily.
  • NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INNOVATION. HELPFULNESS & TOOLS.SOCIAL. PERSONALIZATION. HONESTY & TRANSPARENCY. DATA. VALUE. PARTICIPATION & INVOLVEMENT. The future of advertising & marketing is about doing things with and for the people, adding value!
  • NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INNOVATION. HELPFULNESS & TOOLS.SOCIAL. PERSONALIZATION. HONESTY & TRANSPARENCY. DATA. VALUE. PARTICIPATION & INVOLVEMENT. The future of advertising & marketing is about doing things with and for the people, adding value!
  • NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INNOVATION. HELPFULNESS & TOOLS.SOCIAL. PERSONALIZATION. HONESTY & TRANSPARENCY. DATA. VALUE. PARTICIPATION & INVOLVEMENT. The future of advertising & marketing is about doing things with and for the people, adding value!
  • It is not enough to conquer; one must learn to seduce. - Voltaire
  • SMART PHONES WILLOUT SHIP PC’S IN 2 YEARS! - Morgan Stanley (November 2010)
  • 2011: YEAR OF THE COPYCATS?
  • OLPCs mission is to empower the worldspoorest children through education.
  • 400 million uploaded photos15 million users since its launch in October 2010
  • R.O.I
  • There seems to be a common cycle for many startups.First, you capture users.Then you capture brands/celebrities.Then you capture revenues.
  • LOCATION, LOCATION, LOCATION
  • GAMIFICATION
  • Rewards - Emotional - Individual - CollectiveA basic human behaviour/emotions.
  • DATA
  • NFCNear Field Communication
  • It’s all about the apps!
  • HELPFULNESS & TOOLSSmarter, fitter, more intelligent! Better connected!More productive! Financially and economically better off.ANY or ALL of these things!
  • DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE.DESIGN IS HOW IT WORKS.
  • RUPERT MURDOCH (NEWS CORP) + COLLABORATION TO CREATE ONLY NEWS TO IPAD APP, DAILY NEWS. 100 STAFF + 30 MILLION DOLLARS INVESTMENT INTO THE PROJECT.
  • QUOTE - It’s a Second-Rate iPad Magazine, Not a Newspaper http://mashable.com/2011/02/02/the-daily-review/
  • SOCIAL
  • ‘’The real voyage of discovery consists not in seeking new landscapes, but in having new eyes’’ - PROUST
  • TACK!