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Goodology 3_oct_2011
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Goodology 3_oct_2011

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A presentation which puts focus on brand shifts within the fields of sustainability.

A presentation which puts focus on brand shifts within the fields of sustainability.

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Transcript

  • 1. Inspiration Sessions #1 - October 2011
  • 2. B2B < > B2C = B2H
  • 3. The NOW communication landscape
  • 4. NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INNOVATION. HELPFULNESS & TOOLS.SOCIAL. PERSONALIZATION. HONESTY & TRANSPARENCY. DATA. VALUE. PARTICIPATION & INVOLVEMENT. The future of advertising & marketing is about doing things with and for the people, adding value!
  • 5. NOW: Strategy & positioning for the next 30 years...COLLABORATION. GIVING & SUSTAINABILITY. GENEROSITY. EXPERIMENTAL & INNOVATION. HELPFULNESS & TOOLS.SOCIAL. PERSONALIZATION. HONESTY & TRANSPARENCY. DATA. VALUE. PARTICIPATION & INVOLVEMENT. The future of advertising & marketing is about doing things with and for the people, adding value!
  • 6. GOODOLOGY CSR
  • 7. The Three Spheres of Sustainability ENVIRONMENTAL SOCIAL ECONOMIC
  • 8. Doing GOOD is GOOD business!
  • 9. KEEPING IT REAL
  • 10. Why has this shift happened?
  • 11. People want to be part of something GOOD! And more importantly make a difference!
  • 12. Doing GOOD can be fun! Fun is also emotional!Emotion leads to action!
  • 13. THATS IT! TACK!