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Abby Norm-Mobile/Mobility_DEC2010
 

Abby Norm-Mobile/Mobility_DEC2010

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Abby Norm, internal presentation about the mobile spectrum today and a look at the future.

Abby Norm, internal presentation about the mobile spectrum today and a look at the future.

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    Abby Norm-Mobile/Mobility_DEC2010 Abby Norm-Mobile/Mobility_DEC2010 Presentation Transcript

    • MOBILE - WHERE ARE WE TODAY? Abby Norm Internal Presentation - 3/12/2010
    • MOBILEMobility... The ability to move or be moved freely and easily. Where are we today? And what does the future look like?
    • NOW: Strategy & positioning for the next 30 years... COLLABORATION GENEROSITY / GIVING SUSTAINABILITY (3 SPHERES) EXPERIMENTAL / INNOVATION HELPFULNESS / TOOLS SOCIAL / SHARING PERSONALIZATION HONESTY / TRANSPARENCY PARTICIPATION / INVOLVEMENT The future of advertising & marketing is about doing things with and for the people!
    • COLLABORATION GENEROSITY / GIVINGSUSTAINABILITY (3 SPHERES)EXPERIMENTAL / INNOVATION HELPFULNESS / TOOLS SOCIAL / SHARING PERSONALIZATION HONESTY / TRANSPARENCYPARTICIPATION / INVOLVEMENT
    • Nokia and Symbian used to own 62% of the smartphone market (units shipped). Now it’s only 37%, mostly due to Android and iOS.
    • The Samsung Galaxy Tab isnʼt a iPad.
    • In the same way art has inspired advertising through the years, technology will play a much biggerpart in concept and idea development. SEPTEMBER 2009
    • The older generation don’t want to be left behind!
    • OCTOBER 2009
    • OCTOBER 2009
    • Welcome (back) Mobile!Mobile!Another channel combines all ( +500 million active users TODAY! more to come! also to combine all, through apps. channels From September 2009 Previous Keynote Presentation
    • SMART PHONES WILLOUT SHIP PC’S IN 2 YEARS.
    • BEING CONNECTED IS PART OF EVERYDAY LIFE! IT’S TAKEN FOR GRANTED.
    • ‘‘A revolution doesn’t happen whena society adopts new tools. It happenswhen society adopts new behaviours...”Clay Shirky - Author, Consultant, Professor at NYU
    • Is this the future?
    • Mobility has been around a long time!It just looks and acts a little different these days.
    • PALM
    • Reporting $20 billion in revenue in the last quarter. 14.1 million iPhones, up 91% from the same quarter last year.
    • ‘‘We made the buttons on the screen look so good you’ll want to lick them.’’ - Steve Jobs
    • IT’S ALL ABOUT THE APPS!
    • Mac > Air < iPad
    • Sci-Fi writes the future!“We’re here to put a dent in the universe. Otherwise why else even be here?” STEVE JOBS (APPLE)
    • Iʼll just make a note in my new iPad super cool note taking app! What funny Facebook status update can I write that will make me look cool, as well as funny... hhhhmmmm?
    • Modern Warfare 2: Black Ops - Over seven million units were sold on day one of release, worldwide. GAMING, ALSO HUGE ON MOBILE! Unfortunately, WAR also can help to push technology :-(
    • How to integrate traditional with mobile? AXE - Summer 2009
    • GOOGLE GOGGLESSLAM
    • HELPFULNESS / TOOLS
    • What’s your favourite or most used app?Add here... Having a great experience with a brand app feeds back into the brand.
    • Ideas must work in multiple formats, andon various devices, with everything seamlessly... integrated. + +
    • Simple ideas connecting to emerging platforms and technology!
    • INNOVATION
    • MUSIC
    • The Beatles Sell 2,000,000 Songs in Their First Week on iTunes, 450,000 albums If they can’t break into America?I read the news today, oh boy...
    • THE FUTURE OF PUBLISHING
    • BUT IT’S NOT THE END OF PRINT!
    • Magazine articles and advertising are now interactive!
    • "First we shape our tools, thereafter they shape us." Marshall McLuhan
    • Project - International culture, entertainment, design, business and travel among its list of themes.
    • RUPERT MURDOCH (NEWS CORP) + TOGETHER TO CREATE ONLY NEWS TO IPAD = DAILY NEWS 30 MILLION DOLLARS
    • LOCATIONLOCATIONLOCATION
    • H&M Underwear. Check in and get 20% discount on lingerie in a buying opportunity.Offer valid 22/11-10/12. Show off your Check-In at checkout. For Mayor Offer view the actual tip.
    • ...how do you get people to fullyand actively engage with a brand and it’s offerings?
    • THIS ISBECOMING TACTICAL. DISRUPTIVE?
    • IS FACEBOOK LIFEAS WE KNOW IT?
    • A Life on Facebook...Social story telling!!!
    • OVERLOAD!!!
    • IS COMMERCIAL SOCIAL?
    • THE EARLY ADOPTERS LOOK FOR (SOCIAL) ALTERNATIVES.
    • Tumblr Raises Between $25 Millionand $30 Million in Funding.November 2010.
    • Path calls itself “The Personal Network”You are limited to just 50 friends on PathIt chose the 50 number based on the theories of Oxford professor of evolutionary psychology Robin Dunbar, who claims that 150 is themaximum number of social relationships any human can handle.“Path is a place where you can be yourself.”
    • Are we buying into things we don’t really need?
    • Tim OReilly (OReilly Media, Inc.) John Battelle (Federated Media Publishing) Mark Zuckerberg (Facebook)
    • ROUNDUP
    • SCARRY!Facebook could soon own the trademark for the word “Face” But Interesting?
    • Fabian Hemmert: The shape-shifting future of the mobile phone
    • ‘’The real voyage of discovery consists notin seeking new landscapes, but in having new eyes’’ - PROUST
    • SLUT, TACK!
    • CONNECT WITH US:http://www.facebook.com/pages/Abby-Norm/116840864998412 http://www.twitter.com/abbynorm