MOBILE 0.2 - WHERE ARE WE TODAY?      An Abby Norm Presentation - 25/3/2011
MOBILE 0.2Mobility... The ability to move or be moved freely and easily.  Where are we today? And what does the future loo...
NOW: Strategy & positioning for the next 30 years...COLLABORATION, GENEROSITY,   GIVING, SUSTAINABILITY,EXPERIMENTAL / INN...
Today we will focus in these areas...COLLABORATION, GENEROSITY,   GIVING, SUSTAINABILITY,EXPERIMENTAL / INNOVATION,HELPFUL...
The Innovator...
‘’It is not enough to conquer; one must learn to seduce.’’ - Voltaire      Stylish & consistent + personalization & custom...
Nokia and Symbian used to own 62% of the smartphone market (units shipped).             Now it’s only 37%, mostly due to A...
There are many competitors, all racingfor 2nd place and a higher market share.                      The Samsung Galaxy Tab...
The older generation don’t  want to be left behind!
IT WAS PREDICTED!!!  OCTOBER 2009
IT WAS PREDICTED!!!  OCTOBER 2009
In the same way art has inspired    advertising through the years, technology will play a much biggerpart in concept and i...
Welcome                        (back)                       Mobile!Also a behaviour Mobile! Another channel  combines all ...
SMART PHONES WILLOUT SHIP PC’S IN 2 YEARS.
BEING CONNECTED IS PART OF EVERYDAY LIFE!     IT’S TAKEN FOR GRANTED TODAY.
‘‘A revolution doesn’t happen whena society adopts new tools. It happenswhen society adopts new behaviours...”Clay Shirky ...
Is this the future?well, it’s already a reality in a way!
Mobility has been around a long time!It just looks and acts a little different these days.
Reporting $20 billion in revenue in the last quarter. 14.1 million iPhones, up 91% from the same quarter last year.
March 2011
‘‘We made the buttons on the screen look    so good you’ll want to lick them.’’                - Steve Jobs
IT’S ALL ABOUT THE APPS!
LAUNCHED IN JANUARY 2011
Mac > Air < iPad
Sci-Fi writes the future!“We’re here to put a dent in the universe. Otherwise why else even be here?”                     ...
Iʼll just make a note of that in mysuper cool note taking app on my iPad 2!                                            Wha...
Modern Warfare 2: Black Ops - Over seven million units were sold on day one of release, worldwide.                        ...
How to integrate traditional with mobile?                AXE - Summer 2009
GOOGLE GOGGLESSLAM
HELPFULNESS  / TOOLS
What’s your favourite or most used app?Add here...        Having a great experience with a brand app        feeds back int...
Ideas must work in multiple formats, andon various devices, with everything seamlessly...           integrated.
emotional, humanistic, funny                                              BIGWe still need catchy ads and idea driven conc...
Simple ideas connecting to emerging platforms    and technology!
INNOVATION
NFCNear Field Communication
Wallet, keys, phone      http://www.airlinetrends.com/category/mobile/
THE FUTURE OF PUBLISHING
& on my mobile                            & my tabletBUT IT’S NOT THE END OF PRINT!
Magazine articles and advertising are now interactive!
"First we shape our tools, there after they shape us."                    - Marshall McLuhan
Project - International culture, entertainment, design, business and travel among its list of themes.
RUPERT MURDOCH (NEWS CORP)                              + COLLABORATION TO CREATE ONLY NEWS TO IPAD APP, DAILY NEWS.  100 ...
QUOTE - It’s a Second-Rate iPad Magazine, Not a Newspaper                 http://mashable.com/2011/02/02/the-daily-review/
Are we buying into things we don’t really need?
LOCATIONLOCATIONLOCATION
Founded 2007November 2010,approximately600,000 active users.
Modern day sales promotion tactics.
Rewards           - Emotional           - Individual           - CollectiveA basic human behaviour.
H&M       Underwear. Check in and get 20% discount on lingerie in a buying opportunity.Offer valid 22/11-10/12. Show off y...
http://www.youtube.com/watch?v=ETU8Q4GtTnQ
People are expressing whothey are by where they are and what they are doing.   People want a voice  and want to be heard.
How do you get people to fullyand actively engage with a brand        and it’s offerings?
QR CODES Quick Response
AUTO CHECK-INS
THIS WILL BECOMETACTICAL.HOW CAN WEBE DISRUPTIVE?A GREAT WAYTO GET INTO GIVOLOGY!
IS FACEBOOK LIFEAS WE KNOW IT?
A Life on Facebook...Social story telling!!!
OVERLOAD!!!
IS COMMERCIAL SOCIAL?
THE EARLY ADOPTERS LOOK FOR (SOCIAL)   ALTERNATIVES.
Tumblr Raises Between $25 Millionand $30 Million in Funding.November 2010.
Path calls itself “The Personal Network”You are limited to just 50 friends on PathIt chose the 50 number based on the theo...
Will Facebook build a phone?
Tim OReilly (OReilly Media, Inc.)   John Battelle (Federated Media Publishing)   Mark Zuckerberg (Facebook)
BUILD RELATIONSHIPS     THROUGH MOBILEENGAGEMENT AND INTERACTION  CREATE BETTER AND MORE HONEST BRAND EXPERIENCES         ...
‘’The real voyage ofdiscovery consists not inseeking new landscapes,but in having new eyes’’          - PROUST
HAVE A GREAT WEEKEND!    SLUT, TACK!
CONNECT WITH US:http://www.facebook.com/pages/Abby-Norm/116840864998412             http://www.twitter.com/abbynorm
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
Abby Norm - Mobile 0.2 - March 2011
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Abby Norm - Mobile 0.2 - March 2011

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A presentation made to various clients in March 2011. Mobile 0.2 is based on an internal presentation made in November 2010, hens the 0.2. The presentation spans mostly these periods and touches on some future developments from a mobile, social, sharing and location perspective.

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Abby Norm - Mobile 0.2 - March 2011

  1. 1. MOBILE 0.2 - WHERE ARE WE TODAY? An Abby Norm Presentation - 25/3/2011
  2. 2. MOBILE 0.2Mobility... The ability to move or be moved freely and easily. Where are we today? And what does the future look like?
  3. 3. NOW: Strategy & positioning for the next 30 years...COLLABORATION, GENEROSITY, GIVING, SUSTAINABILITY,EXPERIMENTAL / INNOVATION,HELPFULNESS / TOOLS, SOCIAL, SHARING, PERSONALIZATION, HONESTY / TRANSPARENCYPARTICIPATION / INVOLVEMENT The future of advertising & marketing is about doing things with and for the people, adding value!
  4. 4. Today we will focus in these areas...COLLABORATION, GENEROSITY, GIVING, SUSTAINABILITY,EXPERIMENTAL / INNOVATION,HELPFULNESS / TOOLS, SOCIAL, SHARING, PERSONALIZATION, HONESTY / TRANSPARENCYPARTICIPATION / INVOLVEMENT
  5. 5. The Innovator...
  6. 6. ‘’It is not enough to conquer; one must learn to seduce.’’ - Voltaire Stylish & consistent + personalization & customization have played a big part in the appeal.
  7. 7. Nokia and Symbian used to own 62% of the smartphone market (units shipped). Now it’s only 37%, mostly due to Android and iOS.
  8. 8. There are many competitors, all racingfor 2nd place and a higher market share. The Samsung Galaxy Tab isn’t a iPad.
  9. 9. The older generation don’t want to be left behind!
  10. 10. IT WAS PREDICTED!!! OCTOBER 2009
  11. 11. IT WAS PREDICTED!!! OCTOBER 2009
  12. 12. In the same way art has inspired advertising through the years, technology will play a much biggerpart in concept and idea development. SEPTEMBER 2009
  13. 13. Welcome (back) Mobile!Also a behaviour Mobile! Another channel combines all ( +600 million active users +160 million TODAY! more to come! also to combine all, through apps. channels From September 2009 Previous Keynote Presentation
  14. 14. SMART PHONES WILLOUT SHIP PC’S IN 2 YEARS.
  15. 15. BEING CONNECTED IS PART OF EVERYDAY LIFE! IT’S TAKEN FOR GRANTED TODAY.
  16. 16. ‘‘A revolution doesn’t happen whena society adopts new tools. It happenswhen society adopts new behaviours...”Clay Shirky - Author, Consultant, Professor at NYU
  17. 17. Is this the future?well, it’s already a reality in a way!
  18. 18. Mobility has been around a long time!It just looks and acts a little different these days.
  19. 19. Reporting $20 billion in revenue in the last quarter. 14.1 million iPhones, up 91% from the same quarter last year.
  20. 20. March 2011
  21. 21. ‘‘We made the buttons on the screen look so good you’ll want to lick them.’’ - Steve Jobs
  22. 22. IT’S ALL ABOUT THE APPS!
  23. 23. LAUNCHED IN JANUARY 2011
  24. 24. Mac > Air < iPad
  25. 25. Sci-Fi writes the future!“We’re here to put a dent in the universe. Otherwise why else even be here?” - STEVE JOBS (APPLE)
  26. 26. Iʼll just make a note of that in mysuper cool note taking app on my iPad 2! What funny Facebook status update can I write that will make me look cool, as well as funny... hhhhmmmm?
  27. 27. Modern Warfare 2: Black Ops - Over seven million units were sold on day one of release, worldwide. GAMING, ALSO HUGE ON MOBILE! Unfortunately, WAR also can help to push technology :-( http://www.youtube.com/watch?v=8TYHsKpcix8
  28. 28. How to integrate traditional with mobile? AXE - Summer 2009
  29. 29. GOOGLE GOGGLESSLAM
  30. 30. HELPFULNESS / TOOLS
  31. 31. What’s your favourite or most used app?Add here... Having a great experience with a brand app feeds back into the brand, creating positivity.
  32. 32. Ideas must work in multiple formats, andon various devices, with everything seamlessly... integrated.
  33. 33. emotional, humanistic, funny BIGWe still need catchy ads and idea driven concepts, based on insights, but where does it lead to? & Research Value, loyalty, SEK?
  34. 34. Simple ideas connecting to emerging platforms and technology!
  35. 35. INNOVATION
  36. 36. NFCNear Field Communication
  37. 37. Wallet, keys, phone http://www.airlinetrends.com/category/mobile/
  38. 38. THE FUTURE OF PUBLISHING
  39. 39. & on my mobile & my tabletBUT IT’S NOT THE END OF PRINT!
  40. 40. Magazine articles and advertising are now interactive!
  41. 41. "First we shape our tools, there after they shape us." - Marshall McLuhan
  42. 42. Project - International culture, entertainment, design, business and travel among its list of themes.
  43. 43. RUPERT MURDOCH (NEWS CORP) + COLLABORATION TO CREATE ONLY NEWS TO IPAD APP, DAILY NEWS. 100 STAFF + 30 MILLION DOLLARS INVESTMENT INTO THE PROJECT.
  44. 44. QUOTE - It’s a Second-Rate iPad Magazine, Not a Newspaper http://mashable.com/2011/02/02/the-daily-review/
  45. 45. Are we buying into things we don’t really need?
  46. 46. LOCATIONLOCATIONLOCATION
  47. 47. Founded 2007November 2010,approximately600,000 active users.
  48. 48. Modern day sales promotion tactics.
  49. 49. Rewards - Emotional - Individual - CollectiveA basic human behaviour.
  50. 50. H&M Underwear. Check in and get 20% discount on lingerie in a buying opportunity.Offer valid 22/11-10/12. Show off your Check-In at checkout. For Mayor Offer view the actual tip.
  51. 51. http://www.youtube.com/watch?v=ETU8Q4GtTnQ
  52. 52. People are expressing whothey are by where they are and what they are doing. People want a voice and want to be heard.
  53. 53. How do you get people to fullyand actively engage with a brand and it’s offerings?
  54. 54. QR CODES Quick Response
  55. 55. AUTO CHECK-INS
  56. 56. THIS WILL BECOMETACTICAL.HOW CAN WEBE DISRUPTIVE?A GREAT WAYTO GET INTO GIVOLOGY!
  57. 57. IS FACEBOOK LIFEAS WE KNOW IT?
  58. 58. A Life on Facebook...Social story telling!!!
  59. 59. OVERLOAD!!!
  60. 60. IS COMMERCIAL SOCIAL?
  61. 61. THE EARLY ADOPTERS LOOK FOR (SOCIAL) ALTERNATIVES.
  62. 62. Tumblr Raises Between $25 Millionand $30 Million in Funding.November 2010.
  63. 63. Path calls itself “The Personal Network”You are limited to just 50 friends on PathIt chose the 50 number based on the theories of Oxford professor of evolutionary psychology Robin Dunbar,who claims that 150 is the maximum number of social relationships any human can handle.“Path is a place where you can be yourself.”
  64. 64. Will Facebook build a phone?
  65. 65. Tim OReilly (OReilly Media, Inc.) John Battelle (Federated Media Publishing) Mark Zuckerberg (Facebook)
  66. 66. BUILD RELATIONSHIPS THROUGH MOBILEENGAGEMENT AND INTERACTION CREATE BETTER AND MORE HONEST BRAND EXPERIENCES = LOYALTY LEAD LOYALTY AND BRAND EXPERIENCES INTO REVENUE
  67. 67. ‘’The real voyage ofdiscovery consists not inseeking new landscapes,but in having new eyes’’ - PROUST
  68. 68. HAVE A GREAT WEEKEND! SLUT, TACK!
  69. 69. CONNECT WITH US:http://www.facebook.com/pages/Abby-Norm/116840864998412 http://www.twitter.com/abbynorm

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