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Abby Norm Goodology-2

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Goodology, brand commitment, brand responsibility, social good... whatever you want to call it? It's here to stay!

Goodology, brand commitment, brand responsibility, social good... whatever you want to call it? It's here to stay!

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Abby Norm Goodology-2 Presentation Transcript

  • 1. ABBY NORM - Goodology 29/10/2010
  • 2. The NOW Communication Landscape
  • 3. NOW: Strategy & positioning for the next 30 years... COLLABORATION GENEROSITY / GIVING SUSTAINABILITY (3 SPHERES) EXPERIMENTAL / INNOVATION HELPFULNESS / TOOLS PERSONALIZATION HONESTY / TRANSPARENCY PARTICIPATION / INVOLVEMENT The future of marketing is about doing things with and for the people!
  • 4. GENEROSITY / GIVING SUSTAINABILITY (3 SPHERES) Goodology Social Good Corporate Commitment
  • 5. THIS IS NOT A TREND!
  • 6. NOT ENOUGH ANYMORE!!!
  • 7. BRANDS
  • 8. KEEP IT REAL!
  • 9. THE FUTURE
  • 10. WHY?
  • 11. People want to be part of something GOOD! And more importantly Make A Difference!
  • 12. Brands can’t hide anymore!
  • 13. Tack ;-) HAPPY FRIDAY!