What Batman can teach you about social media

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  • 1. Everything I know about Social Media I learned from ...
  • 2. Everything I know …
  • 3. Everything I know …
  • 4.
    • Age of Scarcity
      • Content
        • Controlled
        • Filtered
        • Monolithic
    Everything I know …
  • 5.
    • 99 TV networks in US
    Everything I know …
      • 8,839 TV stations
      • 17,314 radio stations
  • 6.
    • 22,392 tweets
    • 10,057 blog posts
    • 1,496 blog comments
    • 46,903 message board
    • 1,402 YouTube
    Everything I know …
  • 7. Everything I know …
  • 8.
    • 8839 TV stations in US
    • XX TV networks
    Everything
  • 9. Everything I know …
  • 10.
    • IPHONE
    Everything I know …
  • 11.
    • Age of abundance
    Everything I know … liberated unedited diverse
  • 12.
    • Radio 38
    Everything I know … Internet 4 TV 13 IPOD 3
  • 13.
    • Facebook 9
    Everything I know … IPOD Apps 9
  • 14.
    • Fad or trend?
  • 15. Everything I know …
  • 16.
    • More companies will seek to control and publish their own message through new
    • online channels
    Everything I know …
  • 17.
    • Despite recession more than 50% of marketers are increasing their spend on social media
    • Forrester Research
    Everything I know …
  • 18. Everything I know …
    • Write like a writer
    • Do as a technician
    • Think like a publisher
    • Sell like a marketer
  • 19. Everything I know …
  • 20. Creating a category …
  • 21. Creating a category …
  • 22. Creating a category …
  • 23. Creating a category …
  • 24.
    • Despite recession more than 50% of marketers are increasing their spend on social media
    • Forrester Research
    Everything I know …
  • 25. Campaign Goal Generate 750,000 views using social media tools in world where viral does not exist Creating a campaign …
  • 26. Creating a campaign …
    • Viral = Hard work and good marketing
      • Solicit YouTube’s professional video contest enterers
      • Partner with leading partner sites: Crutchfield, Buy.com, Tiger Direct
      • Distribute and place optimized press releases in traditional media
      • Reach out to Facebook community
      • Tweets
      • Reach online contest and lifestyle bloggers
      • Use traditional media to tell and retell story
      • Secure and leverage celebrity judges
  • 27.
    • Results
    • 93 video submissions; 142 written submissions
    • Featured on the YouTube homepage
    • Reached an audience of over 3.5 million through media placements
    • 750,000 views over three month period
    Creating a campaign …
  • 28. Creating a campaign …
  • 29. Creating a campaign …
  • 30.
    • Despite recession more than 50% of marketers are increasing their spend on social media
    • Forrester Research
    Everything I know …
  • 31. Changing behavior … Nothing goes viral but H1N1 The day you have a big presentation
    • From bottle to breast
    • Penetrate hospitals
    • Damage formula makers
    • Social media meets product sampling
  • 32. Changing behavior … Nothing goes viral but H1N1 The day you have a big presentation
  • 33. Changing behavior … Nothing goes viral but H1N1 The day you have a big presentation
  • 34. Changing behavior … Nothing goes viral but H1N1 The day you have a big presentation
  • 35. Changing behavior … Nothing goes viral but H1N1 The day you have a big presentation
    • Number one on Google search terms
    • Tripled blog traffic
    • Turned a sampling program into a cause
    • Now in 260 hospitals
  • 36. Creating a campaign …
  • 37.  
  • 38.  
  • 39. Everything I know …