Peace and Sport sponsorship gulf news article - 25 april 2013
Confidential Document – non contractual – property of Peace and SportPeace and SportRegional Forum23/24 April 2013DubaiUsing message of sports as the great unifierBy Grégory Bolle Special to Gulf News
___________________________Organisationpourla Paix et le Sport___________________________Organisationpourla Paix et le Sport2Through increased power and influence over society, globalization has conferred a newresponsibility on big corporations, leading to major changes in the governance landscape. Today,social responsibility is not the sole duty of heads of states or diplomats; global corporations havebecome ‘world messengers’, which means corporate actors are increasingly playing a leadershiprole in initiatives that used to be considered as exclusive to governments.From eco-friendly and sustainability initiatives to local training and job creation activity, the realmof action for CSR is getting wider. But as the Peace and Sport Forum held in Dubai shows, theprivate sector can bring in meaningful contributions to foster societal stability.Perhaps more than any other human activity, sport remains the widely accepted languageinfluencing and impacting hundreds of millions of people every day.Already widely promoted within firms as a step towards strengthening internal relations betweenco-workers, sports has naturally become a powerful tool to promote essential values of mutualrespect on a larger scale that goes beyond ethnic and social differences. If companies canstrengthen their internal relations through sport, then it should be possible to spread the sameacross other areas and build bridges between unsettled communities.Grégory Bolle
___________________________Organisationpourla Paix et le Sport___________________________Organisationpourla Paix et le Sport3In today’s corporate environment, a company’s commitment towards global society speaks louderthan anything else, and has a far more resounding legacy.Peace and Sport is a neutral international organisation which promotes sport as a platform to buildbridges between communities and to institute sustainable peace and social cohesion. It is thebrainchild of the president of the World Olympians Association, the former pentathlon championJoel Bouzou and operates under the patronage of Prince Albert II of Monaco.Advocating peace, fostering social stability, reconciliation and dialogue between communitiesthrough the values of sport, is a challenge, but one with a payoff that already far exceeds the initialhuman and financial investment.The Peace and Sport initiative promotes locally-based projects within communities affected bydestitution, recent conflicts or lack of social cohesion. It aims to turn unsettled areas into sportgrounds.“On the ground, sport’s universal language and values go beyond mere ethnic, cultural or socialdifferences,” said Grégory Bolle, advisor to the board of the Peace and Sport organization. “That iswhat makes sport a powerful tool to build bridges between communities.Grégory Bolle
___________________________Organisationpourla Paix et le Sport___________________________Organisationpourla Paix et le Sport4“Moreover, the advent of social media and the increasing development of globalization have raisedthe concept of ‘soft diplomacy’, where we all can play a role and be actors for change. If you playany kind of sports and if you have the will to be a player for change, then you can be a peaceadvocate.”The trend towards adopting the Peace and Sport model was confirmed on the local scene byEmaar and Majid Al Futtaim Group. Both have contributed to spreading the message of peacethrough sport by hosting different activities on their premises and through which they engagedpositively with thousands of Dubai-based citizens of various origins, nationalities and culturesspeaking the language of sport.Grégory Bolle - The writer is the advisor to the board of Peace and Sport organization &the strategic planning head for BPG I Group (Bates I Maxus I Possible)Grégory Bolle
___________________________Organisationpourla Paix et le Sport___________________________Organisationpourla Paix et le Sport5Joel Bouzou, president and founder of Peace and Sport; Diego Maradona, ambassador, Dubai Sports Council; Elias Figueroa,former Chilean soccer great and Pakistan player Kashif Siddiqi representing the Football for Peace initiative supporting theMalala foundation. There will be a peace soccer match between the UAE and Pakistan on World Peace DayKT photo by Rahul GajjarGrégory Bolle
___________________________Organisationpourla Paix et le Sport___________________________Organisationpourla Paix et le Sport6http://gulfnews.com/business/media-marketing/using-message-of-sports-as-the-great-unifier-1.1174517Grégory Bolle
___________________________Organisationpourla Paix et le Sport___________________________Organisationpourla Paix et le Sport7ABOUT PEACE AND SPORTPeace and Sport, L’Organisation pour la Paix par le Sport is a neutral international initiative. Createdin 2007, the organization is based in Monaco, under the High Patronage of HSH the Prince Albert IIof Monaco.Peace and Sport puts sport and its structuring values at the heart of development projects ledwithin communities in crisis around the world. With missions in post-conflict zones, areas ofextreme poverty or lacking social cohesion, Peace and Sport makes sport a vehicle for tolerance,respect, sharing and citizenship at the service of sustainable peace.Supported by governments, world sport governing bodies, international organizations, majorinternational companies in the private sector and international sports champions, Peace and Sportcreates synergies between various different stakeholders.Peace and Sport was founded by Joel Bouzou, current President of the organization. Mr. Bouzou isOlympic medalist and World Champion of Modern Pentathlon. He is also President of the WorldOlympians Association and Secretary General of the Union International de Pentathlon Moderne(UIPM) and Advisor to H.S.H. Prince Albert II of Monaco.FOR MORE INFORMATION: www.peace-sport.org
___________________________Organisationpourla Paix et le Sport___________________________Organisationpourla Paix et le Sport8ABOUT THE DUBAI SPORT COUNCILThe Dubai Sport Council was founded on 30 November 2005 by Decree of the Vice President of theUAE, the Prime Minister, and His Highness Sheikh Mohamed Bin Rashid Al Maktoum, Governor ofDubai.Its objectives are:- Develop and improve sport in Dubai- Create comprehensive sports facilities that meet the requirements of society- Prepare the ground so that young people can develop their sports abilities and cultural skills sothat they can perform at national, regional and international levels.Our mission is to establish the ideal sports environment to make Dubai a world leader in sport.FOR MORE INFORMATION: www.dubaisportscouncil.ae
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