CONNECT THE UNEXPECTED
Summary of selected cases & key take-aways
PSFK CONFERENCE 2014
April 11, New York City
Agenda
The PSFK audience is made up of creative professionals — designers, advertisers, artists and
entrepreneurs that are...
3
Connecting Architecture
4
Watch casemovie here: https://www.youtube.com/watch?v=_XBgRZo0tm4
Eyeballs concept
classic media metrics and KPI systems...
Connecting Design
Connecting
Senses
Connecting Touchpoints
8
• Thundawear was originally designed for a viral Durex case.
• Alert Shirt sold 4500 units in 3 months.
• Navigate makes...
Future of wearables
9
10
Bio-Tech Fusion
closer relationship between wearable devices and the human body. deeper integration, merged
with biolog...
Connecting Data
Connecting
Logistics
Connecting Inventors and Investors
13
Architizer connects architects to a vibrant network of peers, fans, and potential cl...
Why videos go viral
23 Mio views on a video of a train passing by!?
„Whats going on? Videos make sense and make no sense at the same time.“
(K...
Links & further reads worth checking out
16
Wearable Experiments (We:eX) is a socially driven wearable technology company ...
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PSFK Conference 2014 Connect The Unexpected

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Summary of selected cases and key take-aways ot the conference on April 11 th, 2014, in N.Y.

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PSFK Conference 2014 Connect The Unexpected

  1. 1. CONNECT THE UNEXPECTED Summary of selected cases & key take-aways PSFK CONFERENCE 2014 April 11, New York City
  2. 2. Agenda The PSFK audience is made up of creative professionals — designers, advertisers, artists and entrepreneurs that are faced each day with challenging problems requiring innovative solutions. PSFK conferences expose this audience to ideas that are literally and laterally related to these complex challenges, that together form the building blocks innovation is made of. Attendees walk away with tools and connections to make meaningful change. This is a recap of the 2014 sessions.
  3. 3. 3 Connecting Architecture
  4. 4. 4 Watch casemovie here: https://www.youtube.com/watch?v=_XBgRZo0tm4 Eyeballs concept classic media metrics and KPI systems need to be redefined in terms of architecture, installations, interactive OOH, etc. – Everyone that sees this project, everyone that interacts with it and everyone who socially shares it adds media value. Key Takeaways
  5. 5. Connecting Design
  6. 6. Connecting Senses
  7. 7. Connecting Touchpoints
  8. 8. 8 • Thundawear was originally designed for a viral Durex case. • Alert Shirt sold 4500 units in 3 months. • Navigate makes wearable tech invisible. It´s not the technology it´s the creativity that counts. Focus on concept not on technology. Key Takeaways
  9. 9. Future of wearables 9
  10. 10. 10 Bio-Tech Fusion closer relationship between wearable devices and the human body. deeper integration, merged with biological systems Synced Lifestyle a broader ecosystem of technologies will help to streamline specific tasks, creating new expectations around daily life within a network Organic Interface inputs from gestures to biometrics, more natural form of communication Performance Enhancements advancements related to precision, responsiveness and control has led to the development of assistive technologies that are capable of restoring or augmenting existing abilities Always-On Wellness more holistic view of health can contribute to a model of prevention, early diagnosis and continuous care that can improve behaviors Future of Wearables ( ©PSFK) – full report Key Takeaways
  11. 11. Connecting Data
  12. 12. Connecting Logistics
  13. 13. Connecting Inventors and Investors 13 Architizer connects architects to a vibrant network of peers, fans, and potential clients http://architizer.com/ Datacoup wants to democratize personal data by establishing an open marketplace for individuals to sell their personal data https://www.datacoup.com/ Quirky - Idea Platform for Inventors https://www.quirky.com Intel iQ is where we hear from experts, innovators, researchers, and futurists who help us understand the benefits and challenges these new technologies bring to our lives. http://iq.intel.com/ http://thecreatorsproject.vice.com/en_us Prodigy Design Lab - the first crowdsourcing platform dedicated exclusively to architecture, design and real estate. http://prodigydesignlab.com/
  14. 14. Why videos go viral
  15. 15. 23 Mio views on a video of a train passing by!? „Whats going on? Videos make sense and make no sense at the same time.“ (Kevin Allocca, PSFK conference 2014) There is no recipe of how to make content viral, but it needs to be: social, authentic, emotional, outside the norm -> worth sharing Success can be measured, but not predicted. It´s not important from where the video is uploaded (cat videos from England, Japan or Russia are equally succesfull) - but it the location where the videos are viewed seem to have an impact (see Youtube Trendsmap). „Sometimes things just happen.“ (Kevin Allocca, PSFK conference 2014) Key Takeaways
  16. 16. Links & further reads worth checking out 16 Wearable Experiments (We:eX) is a socially driven wearable technology company - http://wearableexperiments.com The future is now - http://www.theverge.com/sponsored/intel-future-is-now 40 Days of Dating - http://fortydaysofdating.com/ Emilie Baltz creates eating experiences that provoke new connections within the 5 senses as a means of stimulating the individual and the collective - http://www.emiliebaltz.com Cooper Union rapid packing container - http://www.cooper.edu/engineering/news/student-invented- rapid-packing-container-video-goes-viral Youtube Trends - https://www.youtube.com/trendsmap SY presentation - http://labs.sypartners.com/psfk
  17. 17. End of presentation

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