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CONNECT THE UNEXPECTED
Summary of selected cases & key take-aways
PSFK CONFERENCE 2014
April 11, New York City
The PSFK audience is made up of creative professionals — designers, advertisers, artists and
entrepreneurs that are faced each day with challenging problems requiring innovative solutions.
PSFK conferences expose this audience to ideas that are literally and laterally related to these
complex challenges, that together form the building blocks innovation is made of.
Attendees walk away with tools and connections to make meaningful change.
This is a recap of the 2014 sessions.
Watch casemovie here: https://www.youtube.com/watch?v=_XBgRZo0tm4
classic media metrics and KPI systems need to be redefined in terms of architecture, installations,
interactive OOH, etc. –
Everyone that sees this project, everyone that interacts with it and everyone who socially shares it adds
• Thundawear was originally designed for a viral Durex case.
• Alert Shirt sold 4500 units in 3 months.
• Navigate makes wearable tech invisible.
It´s not the technology it´s the creativity that counts.
Focus on concept not on technology.
Connecting Inventors and Investors
Architizer connects architects to a vibrant network of peers, fans, and potential clients
Datacoup wants to democratize personal data by establishing an open marketplace for
individuals to sell their personal data https://www.datacoup.com/
Quirky - Idea Platform for Inventors
Intel iQ is where we hear from experts, innovators, researchers, and futurists who help us
understand the benefits and challenges these new technologies bring to our lives.
Prodigy Design Lab - the first crowdsourcing platform dedicated exclusively to architecture,
design and real estate.
23 Mio views on a video of a train passing by!?
„Whats going on? Videos make sense and make no sense at the same time.“
(Kevin Allocca, PSFK conference 2014)
There is no recipe of how to make content viral, but it needs to be:
social, authentic, emotional, outside the norm -> worth sharing
Success can be measured, but not predicted.
It´s not important from where the video is uploaded (cat videos from England, Japan or
Russia are equally succesfull) - but it the location where the videos are viewed seem to
have an impact (see Youtube Trendsmap).
„Sometimes things just happen.“ (Kevin Allocca, PSFK conference 2014)
Links & further reads worth checking out
Wearable Experiments (We:eX) is a socially driven wearable technology company -
The future is now - http://www.theverge.com/sponsored/intel-future-is-now
40 Days of Dating - http://fortydaysofdating.com/
Emilie Baltz creates eating experiences that provoke new connections within the 5 senses as a means
of stimulating the individual and the collective - http://www.emiliebaltz.com
Cooper Union rapid packing container - http://www.cooper.edu/engineering/news/student-invented-
Youtube Trends - https://www.youtube.com/trendsmap
SY presentation - http://labs.sypartners.com/psfk